“Someone help! My screen’s been captured!” Sound familiar?  Hopefully not! Not only does that sound like a terrifying ransomware horror story no one should have to experience, but it also has nothing to do with screen capture videos, which we are reviewing today alongside how to use them to promot

You’re looking out over a sweeping landscape from an aerial view, mesmerized by the heights and gorgeous cliffside forest below you, when an epic, Morgan Freeman or David Attenborough style voice booms out from somewhere behind the camera: “Nature… the great outdoors…”   That’s called a voice-over

How much time do you spend on your phone every day? A few seconds here and there while standing in a line? An email before bed? A YouTube video (or two or three) on the bus ride to work? It may seem like an inconsequential pastime, but even the most dedicated digital natives might be surprised by

One of the earliest films ever shown, L’Arrivée d’un train en gare de La Ciotat, has developed an infamous legend since it first screened in 1895. Like most marketing, this is best taken with a grain of salt; reports that the audience fled in terror, convinced that they were witnessing

Content marketing as a household concept is still relatively new, even if it’s been around as an actual tactic for a long time. But educational content marketing in particular has gotten a big boost in recent years, thanks to the proliferation of educational video content.  This is largely due to

Figuring out what exactly separates each new generation can be next to impossible. There are no set criteria. Is it as simple as fashion? Or politics? Taste in music, maybe? Even the actual passage of time does very little to clarify who falls under what category and why – depending on who y

When a product makes your life better, even in small ways, that’s a big deal. But as a company, it can often be hard to tell those stories and truly communicate how impactful you are in the lives of your customers. Whether it’s a life-saving surgeon who works at your favorite hospital, or a pair o

When you add a crowdfunding video to your Kickstarter campaign, it can bring you exponential returns. Just ask David Pettrillo, who started Coffee Joulies and was able to raise over $300,000 by creating the perfect, informative Kickstarter video! Indeed, video can make or break your campaign. You

Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement, views, and shares is a better goal – and if you’re lucky, you’ll end

There are millions of people in the world who would be thrilled to buy what your company sells. That statement might sound like an exaggeration, but given the global population, it’s a near statistical certainty. Even if you’re in the B2B industry, with over 30 million companies operat

You’re probably reading this on your smartphone or computer as you sit at your desk, right? Whether we like it or not, we’re ruled by our digital devices and, so, it’s no surprise everyone seems stuck staring at their phones and laptops. As a result, the way people shop has chang

Don’t you love those six-second bumper ads on YouTube? You know, the ones that pass by in a flash so fast that you almost forget you see them at all? So much better than those tedious 15- or 30-second commercials, right? Half the time, we can’t even remember what brand those six-second ads are for

As humans, we’re extremely visual creatures. In fact, 90 percent of the information we receive is visual, and we can identify images almost instantaneously (fewer than 13 milliseconds). The goal of visual search is to use artificial intelligence (AI) to match that recognition and perform accurate

SEO is important if you want to succeed as an online seller. Whatever content you produce, whether it’s blog posts, video content, webinars, or more, you need to make sure that content is visible to searchers. Why? Studies show 97 percent of consumers conduct research about products and services

Success is crucial for all companies, but with the competition within technology and software as a service industries, it can feel especially hard to get ahead. That’s why we asked the experts at some of the biggest SaaS companies around, what’s your number one tip for maintaining long

When you see a bad, low-quality video, it’s hard to put your finger on what exactly makes it bad. Honestly, it can be anything from the sound, to the camera angles, to poor acting or artistic direction. But more often than not, it’s something as simple as lighting. Lighting has the power to affect

Instagram is a great social network for your video marketing efforts. For starters, it’s a visual-based platform where pictures and videos are the only type of content you can post. Even though Instagram started as pictures only, the video options now outnumber the photo options, as you can post v

This sound familiar to anyone? “Time is running out! We only have five days left to reach our goal of reaching $10,000 in donations so we can bring our latest self-charging, fully sustainable, totally reusable, smartphone utility case to the market! Share and back our campaign today!” While it can

Even if you know nothing about videos or video production, you’ve probably had this feeling before: you leave a movie theater amazed with the visuals you saw, and you say something like, “That shot where they’re underwater and then the camera bursts out of the sea with him at the same time?! Amazi

There’s a growing trend in the digital content space that’s taking over and it’s worth diving into from a marketing perspective: the world of audio. We’re not talking about the audio you use in your video content, which is an entirely separate topic, but rather audio-specific content marketing, wh