Putting on an event takes an incredible amount of work. Whether you’re hosting a small expert Q&A forum at your office or going all out and sponsoring a major conference in an entirely different city, events can offer you a deceptively high ROI – but only if you know how to make the  mos

Interview footage can make or break your brand video. That’s why it’s crucial that your interviews go well, that you ask the right questions, and that the person you’re interviewing feels totally comfortable when they’re in front of the camera. But all of that is easier said than done. If you’re n

If we were to label 2019 anything, there’s a very strong case to be made for “Year of the Donald.” No, not that Donald. We’re talking about Donald Glover, the multi-talented, multi-Grammy, multi-Emmy winning singer-writer-actor-creator known for his hit TV show Atlanta and Grammy-winning songs “Th

How do you create the best content for social media? Which platform gives you the best return on your efforts and spend? Which is just your flat out favorite? Social media is an ever-changing landscape – from the introduction of native video on virtually every platform to the growth, surge,

Are you ready to add video to your website, or just improve how you approach video altogether? Incorporating videos on your website is a fresh way to simultaneously build your web presence and add variety to your content strategy. Captivating video content can encourage users to spend more time on

We talk a lot about the different types of videos you can create for your business. You know, the usual. Brand videos, social videos, testimonials, and the like. But what do you do when you can’t think of any more ideas? Or, what if you’re trying to make a social video and you can’t get inspired t

You work for a brand that’s trying to nail down their video strategy and you’ve been tasked with figuring out what type of video will drive the most revenue. You start by researching – you know all about video metrics and what data you should be on the lookout for, but your mind keeps going

An increasing number of businesses are continuing to flock to the digital space in 2019. This makes sense – after all, operating online means you can sell around the clock, expand your reach to a global audience, and sell your products or services at a lower price due to lower operating cost

When it comes to the elements that make a great video, whether it’s a five-second pre-roll ad or an Oscar-winning motion picture, one thing you cannot overlook is audio. Audio is a critical element that can make or break the best of videos. Nothing is worse than watching an indie short film or com

Have you heard about the fall of television as we know it? With streaming taking over our collective psyche, more people watching videos on their mobile devices than ever before, and cord cutting hitting a record high, it seems television is on its way out… Or is it? What about the popularity of s

An effective advertising campaign is incomplete without a great landing page. But knowing what works and what doesn’t across companies, across industries, and across platforms is difficult. How do you know where to start? Although options for the information, the design, and the call to action (CT

As a small business, your marketing and advertising budget is usually pretty tight. It may be hard to justify spending thousands of dollars or more on a video marketing campaign. But video advertising doesn’t cost nearly as much as it used to, and you don’t have to shell out major league cash for

Long gone are the days of sitting in a cubicle and pouring over Excel sheets, staring at the clock until you see it strike 5 p.m. Companies big and small are finally catching on to a trend every employee has known for decades: keeping your workers happy helps boost workplace productivity, helping

No matter their length, branded videos can quickly become overwhelmed with detail. There are often so many things you need to get across to your customers that your overall presentation becomes a muddy soup of nondescript and out-of-focus messages and your audience ends up more confused about you

No matter what company you manage, you get customer questions all the time. Everything from legitimate inquiries on how your products or services work, to trolls just trying to stir up trouble. For example, every business owner has had at least one angry customer calling to complain about somethin

We’ve all heard the famous stat by now: our attention spans have reached a new low, averaging eight seconds compared to the eternally distractible goldfish, that supposedly have attention spans a whole second longer than ours. Though the myth has been virtually debunked (thanks to bad research and

On Monday, arguably one of the most important tech companies in the world unveiled one of their most anticipated new projects to date: the Apple TV+ streaming service. Offering original programming, as well as channels to connect other streaming services, Apple TV+ is the tech behemoth’s answer to

You run a restaurant and you might be wondering what you can do to spice up your marketing (pun intended). You’ve seen short food and recipe videos take the internet by storm and, though you’re intrigued by what video can do for you, you also don’t have a ton of time to dedicate to a project as co

We believe in the power of video marketing, but we understand not everyone does. If you’ve got a small team, a small amount of capital, or not enough time to really invest in a major video project, video can seem too risky to even consider. Even for big companies, video is scary if you’ve got no e

“Cut!!” Are you seriously asking what directors do? Isn’t it obvious? Directors direct, of course! Haven’t you seen a pretentious-looking bearded guy in a baseball cap sitting in a high chair in front of an HD TV yelling, “Action!” into a megaphone before? When you hear the word director, you ofte