Adding videos to your blog posts will not only help with SEO, it’ll break up the text and add life to your content. In a crowded, often static blogosphere, you have an opportunity to stand out from the crowd while building emotional connections with your audience. Cue the movement, the color, the hu

If you’re not already incorporating video into your content strategy, adding it in may sound like a daunting ordeal — but it doesn’t have to be.Instead of developing a siloed video strategy, try looking at what you’re trying to accomplish from an overall content perspective, and then figure out how

Ever since NPR’s Serial blasted podcasts into the mainstream in 2014, audio consumption has skyrocketed. In 2020, podcast listenership reached an all-time high: according to Edison Research’s Infinite Dial Study, an estimated 104 million people listen to podcasts every month, up from 90 million in 2

I hear that Slack notification you just got. I see your phone sitting next to your keyboard, buzzing with new texts. It’s okay; I won’t be offended if you check.People are being pulled away all the time, and it’s all too easy to bounce if we get bored. In order for your audience to hear you — and li

What comes to mind when you think about “content marketing.” Writing and promoting blog posts? Maybe crafting compelling copy for email or social media? While content marketing has strong ties to written formats, the entire concept of “content marketing” has evolved to encompass so much more. Video

The COVID-19 pandemic has completely shifted the way the world works — including how businesses function and how employees do their jobs. Here at Wistia, we immediately noticed an uptick in content creation and video engagement this March when the pandemic began to sweep the nation. Now, several mon

How can a small business owners with a small budget get started with video marketing? The answer is actually pretty simple: start with the videos that will have the biggest impact on your business. With that framework in mind, let’s take a look at the first three videos your business should start ma

Trying to build an audience for your brand new podcast? If so — we’ve got you covered. We present to you the perfect podcast promotion kit! This “promo kit” consists of items you can give to guests on your podcast or share internally with team members that’ll help them spread the good word about you

When the COVID-19 pandemic transformed the world, it accelerated the trend of content becoming the most effective marketing channel. With 80% of consumers watching and listening to more content since the outbreak started, marketers should focus on creating an episodic series to build — or rebuild — 

LinkedIn has come a long way since its humble beginnings as a professional networking site back in 2003 — it’s now the go-to social platform for all things business communication. Hoping to read up on the latest trends in your industry? LinkedIn’s got you covered. Want to connect with that former co

Retargeting is a common marketing technique that serves ads to people who have visited your site or specific sections of your site. This tactic is a great way to remain top of mind with people who have already expressed interest in your brand. Many people treat every visitor to their site the same w

COVID-19 has dramatically shifted every industry — and marketing is no exception. Overnight, budgets were cut, priorities shifted, and the media landscape as we know it might have changed forever. As a company that has helped over 500,000 businesses grow with our marketing software, we wanted to kno

Congratulations on starting your podcasting journey. The hardest part, just getting started, is over! Now, it’s time to focus on the fun parts — making great audio content and engaging your audience. One of the biggest challenges marketers and podcasters face is growing their audience. And, while we

Email is still one of the most effective ways for marketers to reach their audiences. Adding video into the mix can improve open and click-through rates and encourage deeper engagement with your content.We teamed up with the folks at Keap — a software company that offers a CRM and marketing automati

In the marketing automation space, there’s an interesting case study that puts into perspective the age-old dispute between marketers who prioritize reach and those who prioritize resonance. Two of the biggest players in the lower and middle tiers of the marketing automation industry, HubSpot and Ma

If you’ve watched an episode of Brandwagon or tuned into our Change the Channel event last year, then you know there’s nothing we love more than talking to people about what it takes to build a great brand. And now, we’re super excited to continue that conversation with Buffer, a social media manage

You’ve seen the timeless Christmas comedy, Elf, right? In the scene below, Zooey Deschanel’s character tells Buddy, played by Will Ferrell, that she can’t sing. Dismayed, Buddy starts talking louder and elongating his words (his version of “singing,” however bad) all to prove to Jodi that anyone can

As a marketer, you’ve probably noticed the recent uptick of brands launching podcasts. In fact, 23% of U.S. adults listen to podcasts every day or a few times per week. With more and more brands entering the podcast space, you might be considering taking the leap and creating a show for your own com

Have you ever cleaned the house, made a home-cooked meal, dressed up, set the table, and forgotten to invite guests? Probably not. So why does a similar scenario happen more often than not when it comes to video promotion?You’ve spent weeks planning, filming, and editing a pretty fantastic video, bu

What does it take to build a brand that stands the test of time? How do you make someone fall in love with your brand? Is it possible to build lifelong audiences and advocates for your business? There’s a good reason these questions still remain at the forefront of marketer’s minds today. And that’s