Video marketing has become more than a catch-all phrase for brands using video. In fact, video is an integral part of any effective marketing strategy. It has the ability to bring together a brand and an audience by adding a human touch to an otherwise static two-dimensional online presence. Video e

At this point, using video for marketing is pretty much a no-brainer. But more and more, we’ve seen companies adopt video more widely across other teams, including sales and HR. And then there’s customer support, where video has increasingly become the best way to prove value effectively and quickly

“All of our students face immediate bias, and video is an epic rebuttal to that bias.”David Delmar knows this better than just about anyone. As the Founder and Executive Director of Resilient Coders, David and his team work with young people from what he calls “traditionally underserved communities”

Cheesy, dull, repetitive — HR videos don’t always have the best reputation. And that reputation isn’t completely unwarranted. Some companies might think that because these videos aren’t always public-facing, they can skate by with something subpar. But don’t sell yourself short. We’re guessing your

Coming up with yearly marketing goals is a huge hurdle for every business. And small businesses in particular are faced with added constraints — limited time, budget, and resources.The team at Infusionsoft works exclusively with small businesses. They’ve seen first-hand what marketing trends are wor

Email marketing is an excellent way to interact with your customers, and 54% of marketers say increasing engagement rate is their top email marketing priority.But only about 22% are satisfied with their conversion rates.At Wistia, we know that more personal communication through video helps our conv

Ian Servin is a passionate strategist and producer at Animus Studios. He helps brands big and small tell their stories with video. He is a guest writer on the Wistia Blog.Creative marketing is inherently risky. We come up with big ideas and hope they’ll be well received. But success is critical, so

Adam Lisagor, founder of Sandwich Video, has been described as the “director of choice among Silicon Valley startups looking to gain visibility” by Bloomberg Business, and his impressive client list includes Facebook, Square, Airbnb, and Slack. We’re over the moon that Adam will be joining us at Wi

Last week, the Wistia team jetted off to San Francisco for Marketo’s annual Marketing Nation Summit. We chatted with video enthusiasts, ate, sang, juggled, and learned a ton. So here goes: 4 days of non-stop conference knowledge rolled up into 5 takeaways. Let’s do this!1. Find your niche and own i

After studying video data trends over the last few years, it’s clear the dramatic increases in video creation and consumption initiated by the pandemic are here to stay. Brands, and their audiences, have one resounding message: We love video — and we want more of it! To bring you our 2022 State of V

Most e-commerce brands face an unprecedented amount of competition. With the rise of tech giants like Etsy and practically every company establishing an online presence, marketers may wonder how to set their brand apart. Video marketing is a great way to attract more eyes to your product lines and g

SaaS marketers face unique challenges. For example, you might have an amazing software product, but you also want to highlight the unmatched support you offer to customers. Or maybe you have a sophisticated product and are faced with the hurdle of crafting simple, effective marketing messages your t

What’s the point of paying for a video hosting service like Wistia when YouTube is free?! YouTube is the world’s biggest video platform, it has 1.7 billion unique monthly visitors, and it’s owned by Google, so it must be good for SEO, right?Why on earth would anyone use Wistia for their marketing vi

Here at Wistia, our sales team uses video to communicate with their leads and prospects every day — with great results! We’ve found that video is a valuable marketing tool that really, really works. It adds a human touch to outreach efforts and allows salespeople to connect with leads in personalize

Did you know that the more visitors engage with your page, the more likely your page will rank higher in search engines? Yep. Simply having your visitors camp out on your page and interact with the content will boost your website’s chances of making it to the first page of Google!While Google has ne

There are many ways to show your customers that you’re the right choice, but few can compare to testimonials of satisfied users.  Even if you have the best product on the market, word-of-mouth and recommendations from satisfied users are still among the best ways to increase your

Learning how to make your own TikTok sound could make you the next viral trend. In the last couple of years, TikTok has skyrocketed in popularity, attracting people from all around the world, and of all ages. While TikTok’s primary market is engaged Gen Z content creators, the applicat

Email outreach is an effective strategy to generate fresh leads for your business. Unfortunately, it’s easy for a short email to get lost in an inbox, especially when all your competitors are using the same approach. You need a better strategy to generate leads – one that will make peop

While dedicated video-sharing sites like YouTube remain the primary channel for video-based content, social media is fast catching up, especially when it comes to marketing. Studies show that a large number of businesses land new customers because of videos on their social media accoun

Animated GIFs have been trending in the marketing world for some time now. As brands find new ways to promote their products and services, animated posts with their cool messaging and fun element stand out from the rest. So, whether you’re just starting with GIFs or if you don