More than ever, video is being used as an engaging form of digital marketing for businesses of all sizes. In fact, 85% of businesses now report using video as a marketing tool, with the majority of them enjoying a positive return on investment from video marketing. With this in mind, t

Videos are among the most entertaining and effective types of content you can add to your marketing campaign. Using videos to promote your business, showcase your product, or tell a story to your viewers is a great way to build strong leads and brand trust. However, as any experienced

Instagram Stories format was introduced back in 2016. Taking inspiration from Snapchat’s vanishing feature, Instagram Stories has become a big part of the social network, and both people and brands have been putting increasingly growing efforts into mastering the Stories format. As of

We all know about them, but most of us ignore them.  Video descriptions. Are they really necessary? A fair question to ask since the main product people come for is your video, which actually contains all the information they are interested in. So, there’s seemingly no reason to invest

Important update: As of Spring 2021, the option of having a Facebook cover video has been removed. You can still have a static image or a slideshow with multiple images as your Facebook cover. Over 500 million people watch 4 billion videos on Facebook daily, which might explain why Fa

In the era of video, building a video-driven content marketing strategy is essential. Yet, no marketer can keep continuously coming up with new video content ideas. And there is no need to keep searching for something new and fresh every time.  Chances are, you or your marketing teams

In today’s saturated market, consumers have more options than ever when it comes to the goods and services they buy. Access to the web makes it easy for your potential customers to find dozens of companies that may offer what they’re looking for. Today, more than 80% of sho

Do you want to elevate your business growth through video? If you want to generate more sales and build brand trust at the same time, you should be incorporating more video content into your marketing strategy. So, if you want to elevate your business through video, you should consid

Simply put, video marketing is using video content to reach your desired audience and promote your brand, service, or product. Video marketing isn’t only about sales, you can use it to encourage website visits, social media engagement, email signups, and improve customer service. Human

For many brands, YouTube ads are the magic bullet of marketing. About 2 billion people log in every month, and they’re all watching lots of videos.  If you make the right creative choices, shoot a stellar commercial, and target the right audience, your brand could blow up. And you coul

In order for your business to achieve the highest possible goals, you must be up to date with the latest innovations. Video marketing is definitely a hot topic today. People are tired of too much textual content. It is much easier for them to just click play and start watching the vide

When used effectively, Google Slides is an incredibly useful and free tool for creating impactful and engaging slideshows. If you’re in the middle of putting together a slideshow and are looking for a way to capture your audience’s attention, consider adding video clips to

2020 is in full swing, and the demand for video content keeps growing. According to Wyzowl’s State of Video Marketing Survey, 85% of businesses now use video as a marketing tool. On top of that, 86% of people would like to see more videos from brands in 2020. Now, when the majority of

At present, a huge part of our life is dependent on technology. Whether it’s sharing content across various social media platforms, streaming videos on services like Amazon Prime, or simply using our smartphones, you can’t deny the fact that we’re hugely dependent on technology. That b

Can you make money on Facebook or YouTube with a limited budget? Yes, you definitely can – with live streaming! Let me share with you how you can use live video to expand your small business and eventually increase your revenue.Live Streaming as a Powerful Marketing ToolDecades ago, ma

Originally published on August 21, 2018. Update on May 8, 2020 2020 is a year of videos. They’ve become omnipresent on all channels, platforms and devices. So why not start using them on your landing pages? With tons of stats about their engagement power, why do we have so few l

Do you want to use the best Instagram video marketing tactics in 2020? If you want to generate more engagement on Instagram in 2020 and build up your account authority at the same time, you should be publishing more videos. This is because videos drive more engagement than photos, as t

First published on July 8, 2019. Updated on May 14, 2020 We talk about the advantages of video a lot around here. You probably already know the drill: one report after another proves that video sparks social media engagement and increases sales and ROI. No matter your industry, video w

Picture this: You’re a developing brand, a solopreneur, maybe an up-and-coming podcaster. If you’re a savvy digital marketer, you know exactly why video marketing is crucial to every content creator/agencies. So, we now have a problem. How do you create engaging videos with

A big part of marketing is effective communication. HubSpot reveals that upon hearing information, your audience is only going to remember 10% of it three days later. But once it gets paired with relevant imagery, people retain 65% of that information. So, visuals play a big role here