As predicted, the momentum of videos is on the lash. At the beginning of the year, Cisco found that there is a major networking demand for videos and that by 2022, 80% of all the information we absorb will be video-based.  The important highlight of this finding is how consumers are a

Do you want to level up your impact and authority using confident video or even live video? But maybe you’re not feeling very confident? You could be struggling with one of the three video challenges…  #1 Video Camera Fear You get nervous in front of the camera or feel self consc

Videos continue to conquer all parts of marketing, but email marketing is not the one to retreat.  When it comes to using videos in emails, there is always a question of the loading speed of the emails. With heavy video files attached to emails, they might take too long to deliver and

Helping people plan out their social media content in advance is always fun in theory, but can be stressful when you realize how many events occur on a daily basis. But planning shouldn’t be so stressful. That’s why we’re pointing you in the right direction with 11 of the hottest event

Instagram is growing in popularity by leaps and bounds. Long gone are the days when it was simply a photo sharing app. With over 1 billion monthly active users and 100 million posts uploaded daily, now it’s one of the most popular social media – and marketing – platforms.

Promotional videos aren’t a new marketing tactic. In fact, of all the things we do in online marketing nowadays, it may be the oldest one of them all—the first TV commercial aired almost 80 years ago! Video marketing is special because it enables you to easily grab attention. More impo

First published on June 6, 2018. Updated on June 13, 2019. Father’s Day is just around the corner. It falls on June 16 this year. Traditionally, it’s a great holiday to show fathers of all ages our love, respect, and gratitude. Does your business run any promotions or specia

Another year, another social media innovation. Just when you thought you’d got to grips with Instagram, out came Insta Stories and IGTV, two new marketing possibilities for brands just like yours. Of course, it’s not all bad. While you will have to spend time getting to grips with both

Nowadays, it’s almost impossible to think of a successful brand that is not making videos as a part of its online marketing strategy. According to HubSpot, 87% of businesses are using video as a marketing tool in 2019 – and the number continues to grow! It’s no secret

If you happen to land on this blog post, you are probably well aware that video has become the pivotal form of content on the web in general and on social media in particular.If not yet convinced, take a brief look at the extract from the Oberlo’s recent research. The figures and facts

It’s not a secret that in order to be successful on social media, you have to be consistent in terms of creating content. But how to effectively create consistent and original social content without repeating yourself? The most powerful way to do that is to plan out your social m

In this post, I will share practical tips on how you can improve your results from video marketing. Video drives more engagement than text or photos. It captures people’s attention and helps get your message across in a short time. People react to this medium so well because it’s relat

Video continues to take over the digital world. In 2019, more than 85% of businesses publish video content – up from 75% in 2018. These days, creating marketing videos for your brand is not a matter of choice – it’s a necessity. Wondering how to make a great marketing video

Instagram as a marketing tool needs no introduction. In the recent couple of years, it has grown beyond anyone’s expectations, and the demographics of Instagram’s audience makes it attractive to businesses of all verticals. In fact, it’s so popular to build an Instagram presence that t

First published on Oct 31, 2017. Updated on Mar 07, 2019. If you thought that the fabled “call-to-action” was only important in terms of blog posts and other written content, you may want to think again. According to a study that was conducted by KISSmetrics, adding a singl

First published on March 7, 2018. Updated on March 18, 2019. Instagram is one of the most evolving social platforms these years. Instagram Stories, Live streams, Square videos, and Mobile-First trend made this network incredibly useful for products and companies promotion to over 800 0

According to Hubspot, 78% of people watch online videos every week, and 55% view online videos every day. By 2020, online videos will make up more than 80% of all consumer Internet traffic (85% in the US). With so many videos popping up left and right, how can you, as a live streamer,

With Spring finally around the corner, we figured you’d want to start organizing your social media calendar as well as your home. (Spring Cleaning frenzy!) These are 12 events we think you can’t afford to miss in April. Monday, April 1st: April Fool’s Day You knew this was coming. Wh

Video blogging has truly come of age. Creating a strong web presence is essential for businesses to survive today. Blogging is an easy and cheap method to improve your visibility, generate traffic for your website, enhance SEO, and generate leads. When blogging meets video, it simply

Social media videos are getting more popular every year. With the growing popularity, more money is poured into video marketing, especially on social. At the same time, creating videos for social media has never been easier than today. With a great idea in mind and right instruments, y