If you’re a travel blogger, you know how satisfying it is to share your experiences. Photos. Stories. But you also know how difficult it is to stand out. Pinterest is full of travel inspiration, Instagram is a picture-perfect #travelgoals world, and when you Google ‘travel blog’, there

Got a great video? Check. Got a great video marketing campaign to complement it? Um… Video marketing has been on-trend for quite some time, and it’s destined to get even trendier as we head into 2019. A whopping 78% of us watch videos online each week, while forecasts suggest that onli

If you’re a realtor or a real estate agency, you know how challenging it is to get your listing seen. You’ve done everything you thought of. You took quality photos of the property. You submitted it to Zillow, Realtor.com, and any other listing website you had the budget for. But it’s

First published on Dec 20, 2017. Updated on Dec 19, 2018. Video is the new blogging. If you want to reach more people and build your reputation, then you need to be producing video content on a regular basis. But you can’t just churn out any old videos to succeed. To get results from y

Videos are a great medium to keep your audience engaged and increase conversions. Customers today prefer watching a two-minute video instead of reading a two-page long article. Social media has reduced the attention span of human beings. In order to attract and hold their attention, y

Over the past years, video has become an integral part of digital marketing. If one year ago companies were still hesitant whether they should commit to video marketing, in 2019, it’s not a question of whether to start or not. It’s a question of how to do it more effectivel

Okay, you’ve heard the bad news: Our attention span is short, which makes it close to impossible for marketers to hold consumer attention. But the good news is on its way: Attention span is evolving. So the recipe for our engagement is the combination of stimulating visuals and a

You work hard on your YouTube videos. You brainstorm great video ideas. You take the time to record, edit and optimize each one. You research and add tags, end screens, and well-thought-out video descriptions. You reply to comments and interact with your viewers. All this can take hour

These days, it’s becoming more challenging than ever to achieve great results with video ads on Facebook. In a few years ago it was sufficient to launch any kind of video ads to catch people’s attention, now you should be more original, professional and resource-intensive. How do you s

If you’re looking to reach a new audience or your current audience in new ways, look no further than Pinterest. Often the dark horse of social media channels, Pinterest is not all weddings, workouts, and hairstyles. Pinterest for business is actually a real use of the network — not onl

Podcasts are an extraordinary way to build a connection with your audience. When they tune in, you’re literally in their ears. And because they can listen to you while driving, running, and shopping, it almost feels like they’re having a chat with a good friend. In a noisy world of vid

Facebook is heavily focused on video-first approach. Most marketers realized that and started incorporating videos in their social media marketing. However, getting engagement on your Facebook videos might seem like a daunting task. With the audience always being on the hunt for more c

If you’re an e-commerce store owner, then you may be considering using video to generate more sales.  And with the growing number of e-commerce competitors, getting into video now might not be a bad idea. According to a study by Brightcove, 46% of consumers revealed that they have purc

Instagram stories are a great place to publish content in order to drive engagement for your brand. Regardless of whether you post a photo or a video, it has the potential to reach hundreds of millions of people. This is a wonderful opportunity to improve your company’s value if your s

Content marketing has never been as popular and important as it is now. According to statistics, content marketing generates three times the volume of leads and costs 62% less compared to traditional marketing campaigns. We all want to produce original, high-quality content that engage

First published on Nov 30, 2017. Updated on Dec 6, 2018. Video is shaking up the world of content marketing. It’s no longer enough to just write great email newsletters and maintain a blog – if you want to stay on your leads’ radar, connecting with them through video is the way to go.

According to a Creativebrief report, 72% of Chief Marketing Officers plan to “in-house” more of their marketing activity over the next three years. This means that agencies who run marketing campaigns for clients might find themselves fresh out of work unless they shake things up. But

Alright, you created a video, uploaded it to YouTube and perhaps even embedded it into a blog post or landing page. You might feel an urge to sit down and give yourself a high-five… However, there’s still some work for you to do to make sure your video gets all the love it

In the fast-paced realm of the world wide web, videos have established a stronghold in delivering your message in the shortest possible time. People no longer have the patience to read long drawn articles when a short and crisp video can deliver with much more brilliant results. Howeve

Say I walked into your business today – stylish black suit and briefcase to match – and told you, smiling, about an amazing marketing platform you can use to reach millions of new customers on a daily basis… for free. How long do you think it would be before you kicked me out? …At the