In 2020, 92% of marketers name video as one of the most important parts of their marketing strategy. Some forecasts claim that the average video viewing time per person will reach 100 minutes a day by 2021. So, while the general audience will want to share more videos with friends and

Did you know that the majority of shoppers search for your brand or product name online prior to buying from you? Have you ever wondered whether they will still want to deal with you after researching you on Google? The thing is, lots of reputation and branded search problems can be

In recent years, marketers have been extensively experimenting with various educational content formats, especially with the rising popularity of the ‘lifelong learning’ concept and the aspiration towards personal development. This has lead to the fact that users are overwhelmed with

When Instagram Stories first appeared atop of the dear old feed, some users found them annoying. Some didn’t pay attention to them at all.  Now, when these rainbow circles have become the most desired and engaging content pieces on the platform, I have to admit that they’ve upst

The times when commercials were the only form of video content that brands could produce have passed. These days, influencers, bloggers, and businesses can use videos to inspire, entertain, support, and, most importantly, educate their audiences. Even though educational videos are very

Once you have a product, distributing it fast becomes the hard part for any small business. As a big believer when it comes to the power of video marketing, it was hard not to consider TikTok as a potential marketing channel — it’s one of the fastest growing apps in the world. As excit

Video has worked its way up from just another form of visual content to a potent marketing tool. We have already entered the golden era of video ads: HubSpot reported that 54% of consumers want to see more video materials from brands that they support.  However, there is a major pain po

Wave.video team released a new product that simplifies the whole process of creating, repurposing and distributing videos. We are happy to launch Wave.video 4.0: our new bundle solution that combines online editing toolkit and cloud-based video hosting. A new product that simplifies

It’s not know-how anymore that adding videos to your website will bring some real unmatched value to you and your site visitors. From enhancing the user experience – in our visual-driven culture, people do prefer viewing to reading – to bringing SEO benefits to your site. I

Great videos need an equally great hosting site. Choosing a video hosting website might seem like an afterthought compared to the hard work of actually making videos. But it is a key consideration if you want your videos to perform well and be seen by as many people as possible. Why do

‘2020 is the year of video’ will proclaim any marketing expert, as they would have in every year since the dawn of the internet.  However, this year it feels different.  For anything to become widely adopted, the environment needs to be just right. The Political, Economic, Societal and

According to the Cisco Visual Networking Index (VNI) Complete Forecast, by 2021, nearly 2 billion Internet video users will be watching 3 trillion minutes of video per month. So, with this exponentially growing increase in video traffic, the role of video analytics is more vital than e

Live video has been a big trend for a while now, and it doesn’t seem to be leaving anytime soon. According to studies, 80% of consumers would rather watch live videos than read a blog and 82% prefer live video from a brand to social posts. Live streams are so popular for a reason: they

Repurposing your video content is far more effective than creating new ones, right? So why don’t we do it all the time? Actually, repurposing video content across multiple platforms is much easier than you think.  Brian SchulmanFounder & CEO of Voice Your Vibe™VoiceYourVibeRepurpos

Even as recently as a decade ago, the experience of watching videos over the Internet was still largely a miserable one for countless people across the world. Now, the situation is drastically different. According to one recent study, about 85% of all Internet users in the United State

IGTV is a relatively new standalone app designed for publishing long-form video content. It was introduced to the public in June 2018, and by now, almost 7 million Instagram users have downloaded this app to their smartphones. This fact pushed marketing professionals to start exploring

Having a YouTube channel is great: it drives brand visibility and makes your content discoverable through a YouTube search. But is there any way to make the most of your video content outside of YouTube? I am a huge advocate of using your own site as a central point of everything you a

TIf you’ve heard the phrase that content is king, you should also know that now it’s not just about any content – it’s all about the video.  So, even if you’re a small business, you should certainly place your bets there. Here’re some hard stats to completely overwhelm you with t

We all know how powerful video marketing is – from post to post we share some overwhelming stats to prove this point. However, given the ever-changing online landscape and new trends overpowering your efforts, you want to keep finding ways to spread your video around as efficient

It may seem that this decade will be coined as the decade of bloggers and, overwhelmingly, vloggers. From PewDiePie to your neighbor, it seems like everyone is trying to cash out on vlogging. However, video blogging is not just an array for travel nomads and unboxers. Businesses from R