If you are a blogger or content manager like me, you probably know that the hardest part about maintaining a content strategy is not about the strategy itself. It’s about deciding what to write about and staying organized. When you have a dozen of blog posts that you need to write for

The importance of video has been a consistent message from the stage at the INBOUND conference run by HubSpot. The launch of HubSpot Video powered by Vidyard is an inflection point. Tyler Lessard from Vidyard declared that Video means business. We can tell you that you are not too late

Why are images so powerful? The human brain engages and remembers photos much faster and easier than it does text. So it’s no surprise that many publishers are turning to photography to make sure their message reaches their audience. That being said, this can be a difficult avenue to p

Long gone are the days of search and display ads. Video dominates today’s world of online advertising. According to Wave.video’s recent research on the State of Social Video Ads for 2018, businesses use video ads to drive traffic to their website, promote new content and boost website c

Hubspot conducted some research on video marketing this year. They found that in 2018, videos are being used by businesses as a marketing tool at around 81%. That is up by almost 20% from 2017. They also found that people surveyed watch an average of an hour and a half of Internet-based

In his TED presentation, YouTube Trends Manager, Kevin Allocca, talks about the four elements of a viral video – unexpectedness, audience participation, tastemakers, and video length. While these elements are no secret ingredients, they cannot be considered the only determinant of

You might think that to appear authentic in videos, you have to be unscripted and spontaneous. But I’m here to tell you that to appear natural and confident on video almost always requires an excellent script and the ability to read it as though you’re speaking extempore. The first par

A video resume can help you stand out, but it’s typically best to make sure it’s for all the right reasons. In order to do that, read on to figure out whether a video resume is right for you and how you can design one that will highlight your professional strengths and skills. Als

Have you been creating content but you aren’t having any luck with income, in spite of seemingly huge earning potential? Are you confused about how people are making money from their videos when your account remains stubbornly empty? You wouldn’t be alone in that. Everyday

By the time someone wants to watch your product demo video, they are already hooked on the idea of buying from you. With over 50% of internet users looking for videos related to a product or service before visiting a store, demonstrating a product through video is a must. Otherwise, you

What are you, square? Well, in this day and age, yes! Gone are the instances where you encounter a stunning video online but it’s strictly showcased in the traditional widescreen, 16:9 format. Is there anything wrong with that particular ratio? No, nothing at all actually, but it make

Video content has become the go-to suggestion for pretty much anything you do online. Writing blog content? Add video to it. Have a podcast? Promote it with video. Want to grow your reach on social? Go with video. This was expected as there’s an ongoing growth trend of the amount of tim

Important update: As of Spring 2021, the option of having a Facebook cover video has been removed. You can still have a static image or a slideshow with multiple images as your Facebook cover. When the Facebook cover feature initially launched in 2011, a new aspect was introduced to ou

Writing an Instagram bio might seem easy to many: it’s just a couple of lines, after all. However, it’s not as simple. An Instagram bio is one of the things that help you grab the audience’s attention, so you definitely need to make it work. Today we want to offer you a couple of tips a

Are you looking for new ways of promoting, managing, and growing your YouTube channel? YouTube is one of the biggest and most popular websites in the world, presenting businesses with a huge opportunity to reach a wider audience and generate more results for their business. In this blog

Instagram has now crossed one billion users (crazy, right?), and around a third of them consume Instagram stories daily. The most recent feature—IGTV—is another proof of how driven Instagram is by vertical content, and particularly vertical video. Instagram gave businesses a tool to amp

Facebook is heavily focused on a video first approach for the platform, ultimately competing in the digital streaming video-on-demand space alongside big players such as Netflix, Amazon Prime, Hulu, and YouTube. However, most businesses struggle to properly integrate, optimize and monet

“Play” button is one of the most compelling things that we see on the web today. People are in love with video content of all sorts, and this fascination only gets bigger. About 500 million hours of videos are watched on YouTube each day, which is more than ever before. If your business

Would like more content out of your Facebook Live Videos? Creating content is time-consuming so make sure you leverage the content you are creating! In this post, you’ll find 3 powerful ways to repurpose your Facebook Live videos to create more content. Why Use Facebook Live? Fi

Are you a podcaster? Do you use Instagram to promote your podcasts? If your answer is negative, my advice is for you to start right away. If you are already doing it, then keep up the good work. Whatever side of the barricade you may be, there will always be new things you can learn. Th