One of the most challenging aspects of marketing today is that your target audience is everywhere. The good news? You can be, too. And here’s something even better: with video, you can make sure to stand out from your competitors. Using video in your marketing can increase conversion r

Why Native Video? One of the best new features to cross LinkedIn’s interface in a long while in LinkedIn Native video. Used correctly, LinkedIn Native video can get you more visibility, build your credibility, enforce your brand and position you as an expert – in 10 minutes or less! I’v

You create stellar content for your blog. And you want as many people as possible to see it. Obviously. However, blog post promotion is no easy task. How often should I tweet out a new blog post? How do I adjust content for every social platform? Should I promote anywhere else except so

The numbers don’t lie, videos have become one of the most influential parts of marketing strategies. Videos shared on social media receive 1200% more shares than text posts or images combined. That’s a lot of people engaging with videos, and that’s exactly why marketers are pushing to i

Anybody can start their own YouTube channel – it’s a simple process. Coming up with a steady stream of great YouTube video ideas, on the other hand, can be anything but simple. Even the most talented video creators sometimes struggle to keep their well of inspiration filled up.

How much time do you need to tell a story? Usually, several minutes; rarely, if the story is large – several hours. And what about telling a story in a video format? Now, if you are questioning whether you should use storytelling in your marketing videos or not, I have an answer

Content creation is the #1 marketing challenge for most business owners. It is not that easy to come up with fresh, shareable and relevant content every day. How to scale up your video content strategy effectively? How to get maximum value from one piece of video content? We partnered

You probably already know that the new movie in the Star Wars anthology is coming out at the end of May. The new movie is a spin-off of the main story. It tells a story of how young Han Solo met his copilot Chewbacca years before the Rebellion. How is this relevant to video marketing,

First and foremost, Memorial Day is a day of remembrance for the soldiers who have died serving their country. For many, it has also become an unofficial start of the summer season. There is a certain challenge creating content for Memorial Day. While we want to commemorate those who ha

Pinterest Video: Why Use It? It’s always been possible to pin videos from the web on Pinterest. However, over time, the significance and usage of video content on Pinterest have changed dramatically. According to Pinterest, over 200 million people around the world come to this social pl

Recently, Instagram has introduced a new feature. Now, Instagram users can share any public in-feed post as a sticker to their stories. Here’s what Instagram says about the new feature: It is fairly simple to share an in-feed post to Instagram Stories. Here’s how to do it, step by step

It’s 2018, and online marketing is all about video. Everyone – from massive industry leaders to small local brands – produce videos to spread the word about their products and services. Social video advertising is one of the most popular types of videos created for business.

In today’s online marketing world, the push to create video content is more than prominent. It seems like everywhere you to turn or anything you read is telling you to create video content in your marketing strategy. And while that may seem overwhelming, the reality is that social media

Social media streams are crowded, fast-flowing and very very competitive. As social networks pull back on organic reach, showing up is hard and getting attention is even harder. Marketers that go big are doing better. And the one way to go bigger than anyone else is to upgrade your co

Video is a gigantic player in the media landscape today. YouTube, Google’s video platform, is the second largest search engine on the planet. People go to YouTube to find everything from music videos to understanding machine learning. So it’s important for us to have a prese

Picture this scenario: you’ve worked hard on a video, and you’re excited to send it out into the world. You’ve spent hours on the script, shot and re-shot footage, and edited the whole thing until the finished product looks great. You finally click the publish button, and… Crickets. Af

In recent times, there has been much talk about SEO and video marketing. As much as this is this trend, if you don’t know the techniques to employ to pull this off, it won’t be much good to you. The following are SEO tactics that can be adopted to drive more traffic to your videos: 1.

A startup is a perfect business model for fresh entrepreneurs. It can grow quickly and generate a lot of profit in case you design and develop an innovative product. This is why entrepreneurs launch around 100 million startups each year. But there is the other side of the coin, too. Be

You share your latest YouTube video all over social media. Nothing happens. You try to tackle a trendy topic and you expect people to find your work on YouTube. Nothing happens. People don’t click your videos, and you’re left with a minimal number of views, reactions, and shares. Why

You have probably heard all about how video is what you should be producing right now. Let’s face it: people want video, search engines want video. Everyone wants video! However, creating videos at scale is a huge challenge. Where do you start? How do you amplify your video conte