In most industries, video marketing has hit the mainstream and is more popular than ever before. For other industries, this mainstream status is fast approaching, and if you’re a business, whether you’re a hip startup company or a global corporation, you need to pay attention and start

Most marketers know we need to do a lot better when it comes to inspiring our audiences to want us, need us, and love us. In the earliest stages of contact and engagement especially though, measuring how well we are emotionally engaging our customers isn’t easy—it often feels too theor

When the streets light up with a thousand candles, and you keep seeing the Coca-Cola Santa commercial all over the place, you know it’s that time of the year again. Christmas is in the air! The holiday season in general and Christmas, in particular, is the time when most businesses sl

According to The Radicati Group, a tech-based market research firm, average people get over a hundred emails in their inbox each day. It’s obvious that people don’t open the vast majority of these messages. Still, you can rest assured that reports of the demise of email mar

In terms of marketing, a well-designed video can have a positive ripple effect on your entire campaign that is far too powerful to ignore. Video is something that 75% of online users have interacted with over the past month, something that 90% of people say is incredibly helpful when m

To say that video on Facebook is booming is something of an understatement. In 2016, the amount of video being published to the world’s largest social network increased 94% year-over-year. Facebook itself is reportedly paying over $50 million to influencers, publishers and even c

Marketers, YouTube entrepreneurs, and social media communicators all have one secret in common. They know that video has an incredible power to tell stories, build emotion, and create connections with viewers. If a picture is worth a thousand words, then a video is worth much, much mor

It’s a video-based world – we’re just living in it. In terms of marketing and particularly building awareness through channels like social media, video is by far one of the most powerful tools that you have available to you in the modern era. A study by Social Media E

To say that video is something you should be relying on in your modern day marketing campaigns is something of an understatement. In many ways, video is the most powerful weapon in your arsenal – especially when you consider that you’ll be connecting with most of your targe

It’s hard to remember a time before Facebook existed, but it was just over 20 years ago when the site was first launched. Since then, it’s grown into its own entity, even developing its own lexicon of ‘likes’ and ‘pokes.’ The saying ‘Facebook m

Chances are, you are already doing Facebook video. It’s also possible that you could use some advice and insights into what’s possible and how you can do it even better. Either way, you will love this webinar on social video delivered by Mari Smith, the Premier Facebook Marketing Exper

Video is dominating the content marketing landscape these days. According to Ahrefs, thousands of people search for terms “video marketing”, “make a video“, “video ads on Facebook” monthly, and the numbers are growing higher with time. But is it real

Social media is wildly popular. There are more than 700 million people on Instagram, and 1.28 billion people use Facebook every single day. Brands recognize the advertizing potential of social, and actively use video ads to engage the audience and generate more leads. But with so many

First published on September 8, 2017. Update on December 24, 2019 Most of us shoot video on our phones these days, which makes a lot of sense regardless of how you look at it. Even an entry-level smartphone is already one of the most powerful electronic devices that we own – in f

So, you have created a beautiful video that is ready to be seen by the whole world. What comes next? Where should you publish your video for maximum visibility, likes, and shares? If you have done Facebook live, should you download your videos and repurpose them? Mari Smith, the Queen

When you want to create a deeper connection with your brand and engage your audience more effectively, few tactics are better than video. Whether you choose an animated or a live action video, adding an introductory video to your website content is proven to increase engagement, length

When you are creating an animated video for your business, one of the most important steps in the process is the storyboard. A rough representation of how your video will play out, shot by shot, a storyboard not only helps you plan for the production of the video, but it can save you t

You’ve created an explainer video. It’s up on your site, and getting decent results. You’ve had plenty of views, conversions are in line with your goals, and overall, you’d say the project is a win. But you can’t help but think, “Could we do better?” After all, you could always use mor

Most likely, you have already heard this before: video is a powerful marketing tool. Study after study has shown that people respond more favorably to video, are more likely to buy when they see a video, and trust video more than any other format. The question, though, is why? The fact

If a picture is worth a thousand words, then a video is worth a million. And there is a reason why the old English saying has been modified to reflect the reality of today’s digital world. The recent B2B Demand Generation Benchmark Survey for 2014 indicates that video has fully gained