A marketing campaign is understood as a number of marketing activities aimed to promote a product or service. The ultimate goal of marketing campaign can be different (eg. grow awareness, boost sales, increase website traffic, etc.), but there is a set of the most-used activities that

In November 1620, a small ship from Plymouth, England, landed Cape Cod, and its passengers stepped out into the New World. The ship was called the Mayflower, and the passengers were the first European colonists to start a new life on the other side of the Atlantic. The next 1621 brough

The end-of-the-year period is a magical time: streets are decorated with lights; holiday markets invite to spend another hour or so walking through the aisles; store windows display attractive price tags and announce year-end discounts. In other words, holiday is in the air. That said,

With the overwhelming growth in video viewing on Facebook, more and more businesses are driving awareness and sales with video ads. Opening the potential for brand exposure, the medium is certainly going to see greater investment from Facebook in the future. However, with all of the co

At some point, everyone who sets out to make a video – regardless of how talented they are or how large their existing audience is – will go through the following scenario. They will spend a huge amount of time coming up with the perfect concept for a video blog. They will

When it comes to using almost any kind of content to promote your business, you can’t just sit back and say that if you offer it, they will come. Your content may offer the perfect solution for your ideal buyers’ problems; however, they won’t see it if they don’

If you want to improve email open rates, engagement, and conversions, it may be time to consider video email marketing. Emails can pair with your videos just as naturally as peanut butter and jelly or if you’re in the south, biscuits and gravy. Of course, you can emails to help i

Tremendous Animatron greetings to you, curious one! Bryce here, your friendly “Animation Guru”. Odds are, you’ve just typed “how to write an explainer video script” or some other generic array of explainer video terminology into your favorite search engine, hoping to get the best fron

Hello there, newcomer! Wondering how to record a voiceover for your video? You have just stumbled upon an amazing resource to help with that all-too-critical explainer video you’ve been toiling over. Here are a few easy-to-follow steps that will improve your voice-over skills and help

If you’ve done any online marketing at all, you’ve undoubtedly discovered that driving traffic to your website isn’t enough. Sure, you want people to click on your site, but unless they convert — i.e., buy something, join your mailing list, download a resource — all of that traffic isn

In our video-driven world, using a live streaming studio to polish your broadcasts isn’t just a novel idea anymore. For creators and brands, platforms like OBS Studio offer the opportunity to expand audience reach while creating branded live streams. We hear you: OBS streaming is pretty

Live videos have become a staple for many brands and content creators today. And if you too want to make an impact in a crowded newsfeed, you can’t dismiss live streams as a vanity metric. As you plan to embrace the live experience, this guide is all you need to build a deeper con

Video podcasts are getting their fair share of buzz right now. As marketing assets that bind the audience, video podcasts drive engagement and increase brand awareness. Not to discount their power to stand out from audio podcasts. If you have been wondering what a video podcast is and h

Growing a brand requires getting in front of the right people. While live streaming helps you reach your target audience, multistreaming takes you further. But what is multistreaming? Why should you multistream? How to do it? This guide will answer it all. So, keep reading to learn ev

Webinars are becoming increasingly popular in the world of business. Leveraged correctly, they’re an effective and unique tool that can successfully level up your marketing strategies.  Here’s how to market your webinar and attract more attendees.  What is Webinar Marketing? Webinar mar

To any brand or content creator, there’s a lot that live streaming offers. Besides gaining widespread attention from the target audience, it also opens a host of monetization options. Between real-time engagement, interviewing guests, and direct shout-outs, the possibilities are virtual

Acing the world of YouTube is a creator’s dream. As YouTube grew in popularity, standing out from the competition became a problem for many. Creators left no stone unturned to get clicks to their videos. But holding the ever-diminishing attention span of YouTube users was a challenge no

Welcome to have fun with Wave Camp: Go Live. Our fantastic camp counselor Chad Illa-Petersen has shared some great tips and tricks for streaming for a week.  Day 1️: Idea For Your Livestream On the first day of the camp, Chad talks about the general rules of the challenge and prizes.

Have you ever listened to a compelling podcast and wondered if recording it might be a seemingly endless task? Well, the good news is, it isn’t. Recording and launching a podcast is easier when you use the best podcast software. If you’re hitting a dead end in finding the right podcast

Live streaming consists of several moving parts: content, video, and audio. Each element is crucial for a good live stream, but today we want to pay special attention to the audio aspect. So, what do you do to ensure your live stream’s audio is easy to control and gives you a seam