Originally published on April 17, 2017. Updated on June 26, 2018. These days, it’s hard to find a form of marketing that is more captivating, more impressive and more powerful than video. According to a study conducted by Hubspot, 92% of people who see a video that they like on t

People love watching videos. Business owners know it, marketers know it, you know it. It’s unreasonable to refrain from creating the content that will attract and captivate your audience. Video is definitely THAT kind of content. But how to elaborate a video content strategy that

I confess: I’m obsessed with toothpaste and toilet paper—two products most marketers would label “boring as hell.” This obsession has led me to study what makes brands boring or interesting—or more specifically, what makes a brand’s video marketing campaign boring or interesting. Based

Making a video can be a complicated undertaking. You’ve got to come up with a storyline, manage lots of small details, and decide how to edit the finished product. Luckily, there’s a low-tech tool that can make every aspect of video creation easier: a storyboard. So, what is a storyboa

No matter what changes lie ahead in online marketing and social media, this long-proven truth will always remain: You only have one chance to make a first impression. Dentists know this, psychologists know this, and marketers do too. We, marketers, know that video is now the dominant c

Social media and video marketing aren’t just for B2C businesses. If you’re a B2B business owner or marketer, getting social with your audience can bring a wide variety of benefits, from stronger branding to better customer retention. Keep reading to learn why video matters so much for

Every content marketer, social media manager and digital professional is talking about video becoming a must for any business. People interact with video better and engage longer than with any other forms of content. Your audience wants more video; the only question is — how to a

Here at Animatron, we’re always seeking out new opportunities to increase brand awareness, grow our social following and encourage engagement. At times, it even seems that there is not a single marketing activity we haven’t tried, but eventually, somebody comes up with a new big crazy

You probably already know why it is important to establish a business page on the largest social network. Of course, it is not enough to simply create a business page (Facebook makes that really easy). Even though you can find plenty of new customers on this social giant, you still fac

What comes to your mind when someone says “stock footage”? I instantly imagine people sitting in a call center, with blindingly white teeth and impeccable smiles. Just like this one… Kudos to pixabay.com for the image The problem with this stock footage is obvious: it’s too stoc

Maybe you know all about writing scripts, editing videos, and following the current best practices for video marketing. But if you don’t know your audience, you’ll still have a hard time getting your effective video campaigns off the ground. Ultimately, the most important aspect of vid

Today, Twitter is one of the most effective platforms for brands to interact with customers. With an average number of monthly active users at a staggering number of 328 million, a business can achieve a fantastic exposure and increase the awareness on the international level. However,

Video blogging is capturing a lot of attention in today’s business environment. Compared to blogging, which revolves around text content in most part, video blogging can bring extra benefits that businesses can leverage for a better performance. Most of today’s famous video bloggers ar

To say that video is the 21st-century marketing battleground is something of a dramatic understatement, if you can believe it. According to one recent study, 43% of consumers said that they actually want to see MORE video content from marketers. Another HubSpot study says that out of a

Do you work on video marketing campaigns? Think you could use some guidance on how to make videos, master video marketing and learn all things social but aren’t sure where to look for information? These top video marketing blogs will help you create better video content, increas

Text on video is important. It helps your audience follow the message even when the sound is off. Sometimes, it conveys the message even better than an image and it definitely helps the video to be more engaging, understandable, and clear. But how much text on video is enough? Or bette

Some businesses post dozens of videos on their website every week. Others just have an explainer video embedded on their landing page. But even if you just have a few videos on your website or blog, you still might want to keep a few things in mind, especially if you are going to track

Earlier this year, HubSpot’s marketing blog dubbed 2017 the Year of Video Marketing. The truth is that almost 80 percent of your market watches videos online every week. Over half of them make watching online videos a daily habit. Marketers plan to make even more traditional vide

We’ve officially entered into an age where video marketing isn’t just important. For small businesses, in particular, it may be the single most effective way to raise awareness, increase engagement and create an emotional response from your audience – all at the same

I might be preaching to the choir here but this is something I will never get tired of repeating: your business needs video in order to grow. This is a necessity if you are doing anything digital: social media, Google ads, or even if you just have a website. In today’s weekly series Wa