We all know how effective and engaging video marketing is. There is no doubt that nowadays it is absolutely necessary to include videos in brand and product marketing campaigns to make them massively successful. But the main question remains unresolved: how to create a perfect video th

Don’t judge a book by its cover, the proverb says. Today, when you can get any novel on the palm of your hand in a few clicks, the folk wisdom seems questionable. With all the competition happening online, you can’t afford to take the wrapping of your content for granted. A

Thanksgiving weekend, including Black Friday and Cyber Monday, is the busiest period for stores because they kick off the holiday season. In 2018, there were 89.7 million omnichannel shoppers. Total sales for the previous year reached $717 billion. Wowza! If you haven’t planned any Th

Increasing conversions should always be a top priority for every eCommerce store, and customer satisfaction is no less important. A boost in conversions translates directly to more sales and higher profits, and customer satisfaction will earn you a strong reputation and repeat business

Facebook stands stall as the ultimate social media champion and leader compared to the other numerous platforms that may exist. Launched in 2004, Facebook has seen a massive increase in its number of users ever since and continues to do so.  It is reported that Facebook currently has a

The blossoming world of video is helping businesses grow in every possible way.  Not only do videos increase traffic, but they generate more conversions and help brands attract new customers on a daily basis. In an age where consumers are savvier than ever before, it’s difficult to get

Starting with video can be scary. Most marketers and content creators believe that they shouldn’t stray too far from a medium they are most comfortable with. And for most, this medium is writing.  However, video is an integral part of wider content strategies of the biggest brand

This time of the year The back-to-school season is just around the corner. Again. Yay! These days are full of excitement and fuss as schools, colleges and universities are welcoming students back after the summer break. Let’s take a look at some numbers to gain an understanding of how

All great videos have two things in common: It takes lots of time to create them and, in most cases, they end up being under-marketed on social media. This has never made much sense to me: Businesses seem to be investing a lot of money in creating brand-owned content, yet its marketing

Probably, we shouldn’t argue with the master, and better take his word for it. To create a video of any kind you need to write a script first. And this effort always pays off.  Although you hopefully ain’t going to create Vertigo-like movies for your marketing campaigns, the imp

Reaching more people is one of the biggest struggles that marketers face with video. Video distribution is just as important as video production. Without an effective promotion strategy in place, your video is doomed to get lost out there somewhere on the dusty shelves of the Internet.

All of the awesome written content you have is marketing gold. It’s great for SEO, it’s great for your branding, and it’s great for lead gen.  But when it comes to social media… How do you share those blog articles, PDFs, online reviews, and books? It’s easy to simply copy and paste a

Every day this modern and competitive world offers people an enormous choice of almost everything forcing them to constantly make dozens of decisions, big and small. The same goes for the tools we use for work in order to perform daily tasks better and achieve the goals quicker. Hence

Independence Day is probably one of the most celebrated holidays in the US. The numbers prove this fact right, too: according to National Retail Federation, 86% of Americans are planning to celebrate the Fourth of July this year. This is a great opportunity for marketers and brands t

As one of the fastest-growing and the most engaged social media platforms for brands, Instagram has become a powerful marketing tool. The platform has great sales potential, so it rolls out various business-specific features like product tags and in-app checkout to allow brands to tur

At Wave.video, we like videos, content, and festivals the most. That’s why we decided to throw around-the-clock video party filled up with useful content to celebrate the beginning of summer 2019. So we invented #WaveAroundTheWorld, the world’s first 24-hour live social me

First published on March 27, 2018. Updated on July 3, 2019. Do businesses need video marketing? If you are familiar with modern marketing tendencies, you won’t have any difficulties answering this question. YES, it is absolutely necessary for a business to have a solid video mark

With the undeniable growth of video production for marketing, the need to allocate promotional resources effectively becomes evident: video production takes a lot of time, you use the video once or twice for a couple of campaigns and then what? You create another video and the process

In one of his recent newsletters, Michael Stelzner of Social Media Examiner pointed out the trend that has been relevant for the digital marketing industry for a while now. People are reading much less and watching much more video. Mike is in good company here. Many industry experts e

Facebook has just come up with an update that all digital marketers want to know about. If you are using Facebook for advertising, you need to be aware of this update. What’s happening with the Facebook mobile News Feed? On their business blog, Facebook has announced they are cha