In this fast-paced world, various alternatives are available for marketers to market their products and services in a way that makes them stand out from the rest. Amid rapid advances in technology, one marketing strategy is making waves high and quickly, and it only seems to be getting

Ever watched a Facebook Live video that seemed out of context? Of course, you have. While it’s been years that the platform launched its live video streaming service, many brands are still figuring out how to make the most of it. If you’re too, know that you’re not alo

To say Instagram is exceedingly popular is underplaying its significance. With over a billion monthly active users, it shows no signs of slowing down. If anything, the social media platform is on its way to higher growth, with businesses relying on it now more than ever. According to I

How do you promote a podcast? Well, there’s the obvious stuff, of course – submitting the show to every aggregator and directory out there, building the social media audience, networking with other podcasters in your space, leveraging your guests’ audiences, and more.  The proble

Before getting started, let me briefly introduce myself: I’m Louise Brogan, the owner of Social Bee and the person who knows everything there is to know about LinkedIn and how to amplify your business via the social network. I was recently approached by Wave.video to talk about how vid

With its amazingly high conversion rate of 23%, your landing page is your closest ally. But what’s your brand doing to make that excellent first impression on your website visitors? Images, statistics, infographics are all great but overused. You need to think beyond them to appe

The toughest part of video marketing isn’t creating perfect videos. It’s about helping your audience watch them – without pauses and freezes. And without taking forever to load. In a HubSpot survey, 62% of consumers said they pay more attention to videos and skim or multita

Are you a business owner thinking about incorporating more videos into your marketing strategy? But you’re new to video creation and are worried about how much time it will take to create good quality videos?  If so, before considering outsourcing this task, I would love you to check o

As a marketer, you’ve probably put a lot of effort into fully understanding your audience. You took the time to research your audience, identified their problems, and build a robust online presence surrounding them. But without compelling content, all that effort can be easily was

Quick test: You may have interesting videos to share on the Internet. But do you know how to rank these videos on Google and improve your brand’s visibility? More importantly, do you realize the importance of video rich snippets in delivering the most bang for your buck? A study by Wyz

We all have to admit: memes have become more than just a funny Internet trend.  Now, they’re part of everyday social media interaction, shared and consumed by millions of users daily. For many people, memes are a primary method of communication, an accessible mean of self-expression, a

Digital marketing agencies have to acquire the latest and most effective techniques available on the market to stay in the game. These days, hardly any marketing professional can doubt that videos are a crucial component of success in almost any marketing channel. Videos are likely to

The world of video marketing is, kind of, in a tight spot. Almost everyone is creating videos, making the competition stiffer. But then, some are still missing the importance of video marketing – and are losing big. According to Wyzol’s recent study, in 2015, around 78% of vide

Any brand’s marketing efforts are now overpowered with video content as video consumption makes up a third of all online activity. Customers love it – 54% of people expect more video content from brands. And so do marketers – videos posted across social media get 12 times m

Video advertising is the dominant force in your digital strategy. You simply can’t ignore it. But it requires continuous efforts. So, where do you begin? The answer lies in choosing the right video ad maker. In an age where consumers don’t really care if your video is mad

37 seconds. That’s how long, on average, your audience will spend reading a blog post. It’s only a touch longer than half a minute, for heaven’s sake!  To put this into further perspective, reading an average blog post of around 1000 words will take about three minutes. Longer content,

There’s really no overstating the importance of using video as part of your company’s content marketing plan. In fact, nearly 50% of today’s online search engine inquiries are video searches related to specific services or products. If video marketing isn’t alre

For a global platform with over 500 million daily active users, Instagram sure knows how to keep its user engaged and entertained. It introduced Instagram Stories in 2016 to compete with Snapchat – which it once tried to buy by the way. Reels is its latest addition to the platfor

It’s not too hard to see why captioning videos is a big deal.  Not only do you need video captions to comply with the Americans with Disabilities Act for increased accessibility, but they also enable your viewers to watch videos in noisy or quiet environments or while they’

Today, video marketing is one of the most effective means of getting your business noticed in a crowded marketplace. This is why more and more small and local businesses are employing the power of video to attract, convert, and retain new customers. To get a deeper understanding of how