When it comes to long-form videos, serial video content, and documentaries, there’s nothing more important than creating a high-quality viewing experience (well, aside from making the awesome content itself).Take Netflix, for example — their impeccable viewing experience is a huge part of why they’r

With the introduction of Timeline Actions and improved Wistia analytics came a thirst for more data, more analysis, and more answers. A marketer’s dream!Once we began collecting conversion rates for some of our Turnstile email collectors, we started asking some questions — mainly, “Is our Turnstile

By now, you should be convinced (we hope!) that video is the most personal and engaging creative medium that exists today. The format allows us to make more human connections and at a faster pace than ever before. Just think about all the media you consume on a day-to-day basis. You could sign into

Until recently, mainstream media was responsible for dictating the content our country consumed en masse. From books and television to movies and magazines, trends came and went in what felt like huge waves. While this is still partially true, our culture has shifted dramatically over the past decad

So the adage goes, you get what you measure. And if you don’t measure your investment in video marketing properly, very quickly it’s going to look like a bad use of time and money, which means you’ll stop investing.I think the reason why many companies are underinvesting in video, is because they ar

You may believe your company doesn’t have a story worth sharing with the world–as a SaaS company ourselves, we’re no stranger to the “boring” business stigma that exists out there. When you aren’t selling a physical product, it can be a struggle to actually show what makes your product and brand so

Have you ever spent several hours in a training session with one instructor ranting in front of a whiteboard, and felt like hauling yourself out the window?We’ve all been there at one time or another. Fortunately for Dollar Shave Club, their internal educational team prides themselves on shaking up

Your homepage video is the first experience new potential customers have with your business and your brand. That’s why it’s so important to make a memorable first impression before your visitors click away to check their email, go back to online shopping, or visit your main competitors' sites.T

Alert Is going viral overrated? Binge-watch our new series Low Views High Impact and uncover how videos made for small audiences can still have a big impact on your business. Chrome is the most popular browser around the globe, with around 70% of Desktop market share worldwide. But, did you know

The number of social video platforms that exist seems to keep growing every year. And hey — we’re not mad about it! As marketers, we’re always looking for new ways to share our content and get our business discovered. However, that doesn’t make it easy for us to choose where to distribute the videos

Alert Is going viral overrated? Binge-watch our new series Low Views High Impact and uncover how videos made for small audiences can still have a big impact on your business. “Short and sweet is a safe strategy.”That’s a direct quote from a blog post we wrote back in 2016. In it, we argued that 2

Ah, 2018 — “The Year of Video.” Here at Wistia, every year is the year of video, but that should (hopefully) come as no surprise! In all seriousness, we’ve seen a huge uptick in the adoption of video by marketers and salespeople alike this year, and we couldn’t be more excited about it. Better yet,

While you were out chasing your company’s quarterly goals, you may have noticed more and more businesses started making and sharing videos online. According to one digital marketing agency, “In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV cont

’Tis the season for reflection, and here at Wistia, we’re all about reflecting on past marketing campaigns (and sharing good tidings). In fact, we shared marketing lessons all throughout 2018, like how to solve common marketing challenges with video and our comprehensive guide to video marketing. So

When done well, live streams have the ability to break down communication barriers between viewers and your brand. People live stream all sorts of things, whether they’re sharing groundbreaking news or even something simply silly. Remember when Red Bull live-streamed their skydiving attempt from the

Whether you think they’re pure garbage or like to indulge in them on a weekly basis, there’s something to be learned from the reality TV phenomenon. Once you’re in, you’re hooked like a moth to the flame — but why is that so? Aside from luxurious trips around the world and weird 24/7 social experime

Eric Peters is a Senior Growth Marketing Manager at HubSpot Academy. He’s responsible for managing acquisition and growth marketing for HubSpot’s globally recognized online training division, and currently sits on the Industry Advisory Board for Udacity, where he helps advise the online course provi

Brian Peters is the Digital Marketing Specialist at Buffer. He’s responsible for managing Buffer’s digital marketing campaigns and initiatives, including video strategy and creation across social media. He’s primarily responsible for channel growth, engagement, and experimentation. He also hosts and

If you’re familiar with Wistia, then chances are you’ve heard of Chris Savage, our CEO and co-founder. After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan’s living room in 2006. Wistia has since grown into a mul

When marketers think about video, they’re often first drawn to the numbers — play rate, views, engagement, clicks, shares — the list goes on. After all, we have so much information to draw from when it comes to understanding our audience and their behaviors, it makes sense to optimize for those fact