Whether you’re a current customer or new to Wistia, one thing is certain — video is quickly becoming an essential piece of the marketing pie. If using a single platform for all of your video marketing needs sounds appealing, you’ve come to the right place. We’re here to tell you all about the most u

You just got the green light to go all-in on video marketing for your company. Congratulations! Now, it’s time to put in the work and get the results you need. So, what’s your next move? While you may be tempted to dive right into making videos, the short answer is that you’ll need a strategy before

It’s safe to say that if you’re reading this, you’ve probably heard of Clubhouse, the audio-first social platform. Clubhouse has taken the social world by storm, with dedicated rooms on everything from traveling solo and skincare to entrepreneurship, being a woman in tech, and everything in between.

Here at Wistia, we’ve worked hard to ensure that our embed codes automatically optimize the videos on your site for search engines and that our videos are as SEO-friendly as possible (and make for a great user experience). With most other video platforms, you have to manually append structured data

YouTube has over 2 billion worldwide users — equal to nearly one-third of the entire Internet. It’s the most popular video-sharing platform in the world. So, naturally, it would make sense for marketers to host all their brand videos there, right?Well, not necessarily.As a video player for the masse

With a subscriber list of roughly 13.5 million people, Marques Brownlee is YouTube’s top tech reviewer and a trusted industry influencer. Perhaps best known for his in-depth smartphone reviews on his channel, MKBHD, Brownlee has also done video interviews with tech titans such as Bill Gates, Elon Mu

Live streaming has grown tremendously over the past year due to the pandemic. What once seemed like a playing field exclusive to gamers and entertainers has become an important way for brands and businesses to engage their audiences. According to research conducted by Restream, a cloud multistreamin

Marketers have had to adapt a lot over the past five years to keep up with the times. With new social media platforms popping up every day (ahem, looking at you Clubhouse) and marketing priorities shifting to go all-in on digital, it’s safe to say that the landscape we once knew has changed forever.

This year has been a whirlwind for companies — to say the least. Stay home orders have forced companies to adopt remote work policies and digital customer engagements almost overnight. How companies do business and communicate with their audiences has fundamentally changed. So, how are brands adjus

Brands and audiences go hand in hand. To be a strong brand, you need the support of a loyal audience who finds value in what you have to offer. This audience will go out of their way to consume your content, read your emails, and share their love for your brand with the people they know. If your bra

As any marketer knows, running webinars takes a lot of work. The research and prep, sourcing speakers, managing event promotion and asset creation, and of course, running the live event. After all that time and effort you put into making your webinar, wouldn’t you want to squeeze as much as you can

Whether you’re a podcasting pro or you’re just dipping your toes into the audio content waters, there’s no denying that podcasting has cemented itself as a key part of a well-rounded content strategy. Did you know — podcast listeners spend an average of 6 hours and 37 minutes listening to podcasts e

More and more consumers are watching product videos before making a purchase. According to Wyzowl’s Marketing Statistics Survey, “96% of people have watched an explainer video to learn more about a product or service.”Product videos are especially important in B2B marketing. They clearly communicate

What type of video sits on the front page of your website and explains what you do and how you do it? You guessed it! Explainer videos. Whether you want to call it a homepage video, conversion video, or an overview video, this is one of the first introductions a visitor or potential customer will ha

YouTube recently announced that it’s adding the Right to Monetize to its Terms of Service. What does that mean, exactly? Well, the update is just what it sounds like — YouTube can now show ads on all videos across all Channels, even if you’re not enrolled in the YouTube Partner Program. In other wor

Podcasting is no longer just a fun hobby for creatives and people who love to talk — it’s evolved into one of the most popular content formats around. In fact, over 100 million Americans listened to podcasts each month for the first time ever in 2020. As the demand for podcasts continues to grow, mo

You might recall that last year I released a list of my top brand marketing predictions for 2020. And, while I wasn’t quite savvy enough to foresee a global pandemic, some of the trends I predicted did, in fact, come to fruition — helped, no doubt, by the acceleration of digital adoption we’ve seen

Congratulations on your new podcast! The hardest part, just getting started, is over. Now it’s time to focus on the fun part — creating a promotion plan and building a loyal audience for your show. Like any well-rounded marketing campaign, advertising can be an essential piece of the puzzle. Of cour

Despite a global pandemic, 2020 was still a monumental year for podcasting. Consider this: An estimated 68 million Americans listened to podcasts every week in 2020 — an upward trend that doesn’t seem likely to slow down anytime soon. And with so many new podcasts joining the ranks, 2021 is set to b

Hawaii Life is a real estate brokerage based in (you guessed it!) Hawaii. They currently have over twenty offices scattered across the islands and employ over 300 independent agents. From stunning oceanfront views to sweeping tropical landscapes, the area offers no shortage of marketing materials —