By now, you probably know every single place you can post your video – Facebook, LinkedIn, Twitter, YouTube, your website, your ecommerce pages, you email newsletters, your sales sequences, and more (and if you don’t, check out those links!) But video promotion isn’t limited to your typical

Everyone’s online browsing habits are different. Some people wake up and immediately check their feeds for the latest news from their friends and family before even grabbing their cup of coffee and officially starting their day. Some people barely check their newsfeeds at all, letting friend

You’ve probably heard the term “promo video” thrown around a lot, usually in the context of an online commercial surrounding an upcoming event. But what actually is a promo video? Why make one? And how do you make a good one? Today we’re going to answer all those questions and plenty more, coverin

It’s every company’s dream to create one video – one amazing, funny, unexpected, shocking, minute-long video – that becomes as viral as that infamous Dollar Shave Club video or as laugh-out-loud funny as good ol’ Chuck Testa. Try as you might, we all know viral fame isn’t as easy to a

A good commercial has the power to totally elevate or sink your brand. From “Wazzzup!” to “It gives you wiiiiings!”, commercial taglines, catch phrases, jingles, and cameos naturally become a part of history, and when done right, can bring companies countless in return. This year is off to amazing

Think about your favorite movie. It could be a classic, like Casablanca, or modern masterpiece, like Pulp Fiction. These movies have amazing cinematography and great acting, but one of the key elements that makes them so great came long before any of that – it all started with the screenplay

The business world undeniably runs on quarters, with most teams and organizations setting goals for each three-month period throughout the year. While many marketers also set goals on a quarterly basis, it’s often assumed that marketing doesn’t quite shift throughout the year like other discipline

Stock footage can be a wonderful resource to add unique visuals to your video project. When capturing the exact footage you’re looking for may be challenging, time-consuming, or expensive, stock footage is the perfect way to enhance your video project and help tell your story. If your next video p

Chances are when you see a piece of video content from another business, you know pretty quickly whether you like it or not. First impressions matter, and for your video content, that means you have just a few seconds to convince viewers that your content is worth watching. We have good news and b

At its core, marketing is all about finding customers. However, if you’ve been marketing products or services for a while, you know the reality can be more complex than it sounds. How you find those customers is what it’s all about, and there are seemingly endless ways for you to find custom

Whether you’re an artist or an engineer, an aspiring designer or an entrepreneur, crowdfunding has carved out an essential niche for creators across the world. Through innovative platforms like Kickstarter, Indiegogo, and Patreon, anybody anywhere can put out an accessible public initiative for fu

It’s officially April 1, which means another year come and gone for the Lemonlight team! When our three co-founders launched Lemonlight back on April 1, 2014, they never imagined we’d be sitting here eight years later, wrapping up another record-breaking year. Let’s take a look back at what Lemonl

Crowdfunding platforms like Kickstarter and Indiegogo provide founders with a booming outlet to launch their businesses. However, not all campaigns are successful. We hear about the big winners, but the reality is that between 69 and 89 percent of crowdfunding campaigns fail. What Makes a Successf

We’ve all been there—bingeing a new TV show or catching up on a creator’s YouTube content only to see the exact same ad over and over again. By the time you’re finished watching, you have the commercial almost memorized and you wish you could see something (anything!) except that&nb

Our company is still teeming with excitement after celebrating our eight year anniversary a few short weeks ago. The team here at Lemonlight is more motivated than ever and businesses like UpCity are taking note of our blossoming success this year. UpCity, a reputable resource that helps over 1.5

From Broadcast to Today When the first TV commercial launched in 1941, advertising was changed forever. For the decades that followed, Broadcast was the only distribution platform option for video spots.  The concept involved only one format, one aspect ratio, a few length options, and limite

When it comes to conversion-driven video marketing, data is essential. Using data the right way can help companies level up their video strategy, connect with customers more effectively, access entirely new insights about their audience, and drive greater growth. In this article, we’ll take a look

Providing exceptional customer support has always been part of our mission at Wistia since Day One. Over the years, we’ve figured out how to scale our systems to reduce strain on our support team and provide superior support for our growing customer base. And one way we helped scale customer support

Have you had a chance yet to listen to our interview-style podcast, Talking Too Loud? If you haven’t, here’s what it’s all about: Chris Savage, Wistia’s CEO and loudest talker, and Sylvie Lubow, podcast extraordinaire, team up to take you inside the minds of business leaders and entrepreneurs. In ea

We’ve talked a lot about why you should start a high-quality podcast, but creating binge-worthy audio content is only part of the podcast equation. Making sure your content reaches the right listeners is just as important — if not more so — than producing your show. When you combine relevant, engagi