When it came to promoting our original series Show Business, our growth marketing team was in charge of growing an audience for the show. The promotion plan they cooked up consisted of a pre-launch phase, the actual launch, and post-launch marketing efforts. There were a lot of moving parts, but one

Until recently, B2C marketing was seen as more creative, playful, and interesting than B2B. Marketers working in the B2B space often felt they had to play it safe or they’d risk alienating their audience, which at times left little room to think outside the box. As a result, many of these marketing

With Wistia Channels, the name-picking power is in your hands. And believe it or not, the name you pick may ultimately influence the number of clicks, views, and video engagement you get on that Channel. But how are you supposed to pick just one name that encompasses all of your videos, while still

2020 was a big year for Wistia. In case you missed it — we added podcasting to our platform! This feature allows companies to beautifully showcase audio content, distribute their podcast to all the major listening platforms, and unlock insights that’ll help them understand what’s resonating with the

Is it just us, or do people have some pretty strong opinions about the pronunciation of “niche”? Whether you’re on the side that says “nitch” or the side that says “neesh,” we’re not here to play favorites. But, we are here to tell you one thing that’s definitely true — identifying your niche audien

When we first set out to make our very own original video series, we knew it’d have to live on its own page — it needed context, copy, and even a little bit of design flair. We also knew we wanted to showcase all four episodes of the series in one place so that viewers could make their way through t

Once you’ve put in the hard work to create a stellar video, how do you know where to place it to best drive business for your company? The answer is nuanced. How you distribute your video depends on a number of things — namely, your goals for it. Your video can live on any number of distribution cha

If you’ve worked in marketing during the last decade, you’ve probably heard of “big rock content” a term coined in 2011 by Jason Miller during his time as a Marketing Manager at LinkedIn. The premise is simple: Create a robust piece of content in a space where your brand wants to own a topic or conv

If you’ve been thinking about adding more video to your marketing strategy, investing in social media video is one of the easiest places to get started. Along with being hugely popular and still growing, social media video can help your business at each phase of the marketing funnel. Plus, it’s a gr

You may already know the demand for video continues to rise. In Q1 of 2020, people watched 2.6 million hours of video per week. In Q2 of 2020, that number rose to a whopping 4.8 million in just a matter of months as the pandemic spread. From a consumer perspective, videos are also the favorite type

When it comes to executing marketing campaigns and growing audiences, brand marketers should have a tool that supports all of their top-funnel initiatives with video. From driving website traffic and increasing blog visitors to gaining subscribers and encouraging social media engagement, Wistia can

After you create a show that you’re super proud of, it’s time to kick promotion into high gear and spread the word far and wide — and one big slice of the promotion pie is making sure you have a solid social media strategy in place. In this post, we’ll explore the different ways we used social media

If you’re a growth marketer trying to help your company win new customers, Wistia just might be the best platform to meet all your video marketing needs. When it comes to testing your ideas and helping you implement data-driven tweaks, Wistia’s features are more than bells and whistles. Let us give

For many marketers, delivering video content that drives sales, leads, and brand awareness within your target audience is the end goal. And, as with any other successful marketing strategy, you need to pay close attention to the return on investment (ROI) of video marketing in order to underline its

Are you investing in podcasting to support your brand? We love to hear it! If you haven’t settled on a hosting platform yet, we’d like to make the case for why you should host your podcast with Wistia. More than just a host, Wistia can help you grow your show and build brand affinity with a beautifu

When it comes to video marketing, where you place your videos is just as important as actually creating them. After all, people won’t be able to watch your content if they have no idea where to find it. Worse yet, you might be missing out on key benefits by omitting certain channels from your video

After months of planning and preparation, your video marketing efforts are finally coming together. The brand video you’ve worked so hard to create is getting tons of views on your company’s website or YouTube channel. You can’t wait to welcome a fresh batch of leads through the digital doors of you

Hello, fellow content marketers! Is your business investing in video to grow your brand? If that’s the case, you should also create a content strategy that’ll help you get the most out of your videos. After all, repurposing your content is key! Whether your goal is to increase engagement with video

This is it: The moment you and your fans have been waiting for. It’s officially time to launch your show! You’ve probably spent a ton of time, money, and effort creating your show — but you’re not quite done yet. Before you go live, you need to have a plan in place for your show’s launch and promot

Launching our biggest video series yet, Show Business, wasn’t quite our first rodeo here at Wistia. The Wistia Studios team has put out One, Ten, One Hundred, Brandwagon, and Talking Too Loud, to name a few. One major thing that was different this time, however, is that we used an organized process