When it comes to being effective at brand marketing, it’s less and less about distributing a ton of ads and more about creating valuable content for the right audience. (You can read more about that in our Brand Affinity Marketing Playbook.) Historically, the majority of brand-building content has a

We get it — when you think animation, you probably think cute cartoon characters in white gloves and bluebirds that moonlight as tailors and seamstresses. Or worse, you picture whatever Pixar’s latest release is and feel like you’ll never compete with that since most of us don’t have multi-million-d

At this point, accessible events are almost expected of companies — and that’s a good thing! Whether it’s a live streamed event, a webinar, or an on-demand library full of content you’ve created or events you’ve hosted, you can get so much mileage out of your virtual events. Today we’ll dive deep in

At Wistia, we’re lucky to have our own in-house studio team that sees video projects through from start to finish. But that doesn’t mean we haven’t worked with external video production companies or freelancers in the past to help bring our ideas to life! In fact, there are many different ways we’ve

We know the thought of creating videos can be overwhelming, especially when you’re trying to decide which types of videos you should make for your business. At Wistia, we’re constantly saying “There’s a video for that!” and it’s true — creating a video is often a better, more effective way of presen

Your customers probably get a lot of emails, which makes it pretty difficult to stand out in their crowded inboxes. So when you finally get your customer to open your email, you can’t afford to waste that precious opportunity to connect with them. What should you do? Well, we know video boosts email

Video marketing is no longer an optional way of attracting customers — it’s the norm. According to Wyzowl, 41% more businesses are using video today compared to 2016. And Magisto reports that “60% of businesses spend more than 25% of their marketing budget on video.” With more marketers embracing

Privacy and security are top priorities for any business, and where and how you share content is no exception. Every part of the digital experience can be vulnerable to improper access without adequate education and control measures. If protecting your videos is on your list of concerns, you’ve come

You likely wouldn’t call a video featuring a young kid dressed as the iconic Star Wars villain Darth Vader “corporate.” But the German automaker Volkswagen rolled the dice and created this fun TV commercial. Their gamble paid off. The video played throughout Super Bowl XLV to promote the new Volksw

Creating a podcast for your business is a great way to reach a niche audience and grow your brand. Content marketing has evolved to encompass so many different formats — and audio is ideal for passive and on-demand consumption. Once you’ve created your concept and gotten a few episodes under your be

Question: When you create videos for your business, where do you put them? Answer: This is a trick question! We think where you choose to put your videos really depends on your brand’s marketing goals. In this post, we’ll explore two popular options for displaying your brand’s videos — using YouTub

For the last several years, video has been a popular tool for content marketing. Millennials and Gen Z, in particular, love spending their time online watching videos.That was true even before the pandemic forced us all indoors and in front of our screens. And now? Video marketing is more important

Think fast! What types of videos help prospects and customers learn more about your brand and the products and services you offer?If you guessed educational videos, you’re 100% correct. In this post, we’ll explain why educational videos are a core part of a well-rounded content strategy and break do

Looking to spread the word about your brand’s new show in more places? While email, social media, and paid media are great places to start, we’ve got another tactic up our sleeves. Product Hunt, the website for sharing and discovering new products, is an often overlooked but prime place to promote y

Marketers don’t always take a video-first approach when it comes to their social media strategy — especially in the B2B space. There are common misconceptions that B2B marketing is formal or even stuffy, which would seem to preclude video altogether. In reality, marketing across all verticals has on

It’s a problem most of us marketers face — we have a lot of great videos on our site, but find it difficult to showcase many of them in a way that attracts more viewers. It’s a problem we’ve experienced here at Wistia over the years (and one we’ve heard our customers talk a lot about, too). That’s w

If you’ve decided that Wistia Channels is the best place to showcase your videos or audio content on your site, then you’ll be pleased to know you’re already on the right track for building an engaging brand. When it comes to setting up your Channel for success, all it takes is a little attention to

Ever since we launched Wistia Channels, we’ve been blown away by the reaction from our customers and the ways in which they’ve been using this feature to showcase their business’ videos. From binge-worthy episodic series and interview shows to video podcasts and more, the opportunities for Channels

Before you launch your show out into the world, you’re going to want a way to track and measure performance. Otherwise, how will you know how well it’s doing or whether you reached your goals? Enter: your series launch dashboard, which will help you stay consistent with tracking progress, determine

Have you ever watched a product video that just blew you away? Perhaps the piece of content was so good that you immediately went to the brand’s website to learn more and ended up placing an order. You were satisfied with your purchase and before you knew it, you racked up several more.In a nutshell