Imagine the head chef of a restaurant known for just one particular dish: Beef stew. All day long, this chef is hard at work serving hundreds of perfectly identical bowls of beef stew to hundreds of customers. However, not everybody is satisfied with this arrangement. For instance, a customer mig

Social media is the cornerstone of any modern video marketing campaign. 93% of businesses have reported gaining new customers as the direct result of a video that they posted on social media, while branded videos on social media are the number one way that consumers have found out about new brands

What does “the next big thing” look like? If you’re trying to promote a new piece of technology, this question can be a driving force for whatever content strategy you choose. After all, it’s one thing to list facts and figures about what makes this particular device so powerful,  but it’s somethi

For most people born after 1995, it can be difficult to imagine a world without the internet. This is where we do…well, almost everything. From shopping for shoes to meeting potential spouses to streaming content, the internet is a hub for essentially every single facet of contemporary life.

There’s a timeless marketing adage that you’ll hear us reference a lot on this blog: “Customers don’t buy from brands – they buy from people.” But there’s an unspoken second part that needs to be considered with that statement: “Customers buy from interesting people.” What this means is that

For some people, the idea of any travel at all is enough to make their systems surge with stress. Even in a best-case scenario, there are borderline infinite reasons that it could all go very wrong very suddenly. Pre-boarding systems glitch. Private jets get delayed by thunderstorms. Civil wars un

As a human, to be alive is to consume. Food, water, clothing, shelter…everything that we need to maintain our basic life functions are all consumed and, eventually, discarded in one way or another. We outgrow our clothes and need to buy new ones. Our shelters break down and must be repaired

There’s no doubt that millennials are a unique generation. Much of the buzz surrounding millennials is negative, with countless articles detailing industries they’ve killed with their spending habits. Love them or hate them, millennials make up a crucial segment of the consumer population, so it’s

Editing is the primary feature that sets video apart from every other type of visual content. Unlike theater, painting, or photography, video/film is a medium that exists both through time and within the subjective point of view of an artist, instead of just one or the other. Like a stage producti

Give a man a fish, and he eats for a day. Teach a man to fish, and he eats for a lifetime. Trite as this age-old adage may seem, its subtle wisdom remains surprisingly relevant – though perhaps not in the way that you might expect.   In the 1960s, Stanford University professor Walter Mischel

If you could travel back in time for just a few hours, what moments would you want to witness? The storming of the Bastille? The Gettysburg Address? Jimi Hendrix tearing up the stage at the original Woodstock music festival? History is littered with moments that changed everything for better or wo

Let us tell you a story. In 2010, two friends named Kevin Systrome and Mike Krieger founded a photo-sharing app called Instagram. Within a month of its launch, Kevin and Mike’s brand-new start-up had attracted one million users. Over the course of the next year, that million blossomed into ten mil

Shakespeare famously wrote: “If music be the food of love, play on.” With this grandly moving statement the Bard was, if anything, underestimating the degree that music impacts all of our lives. Music is an essential part of almost every major human ritual, from birth to marriage to death. It can

What do you think of when you picture an awards show? Red carpets? Golden statuettes? Free canapés being passed around by black-clad waitstaff? As old-fashioned (and a little ridiculous) as these ceremonies may seem, industry awards remain a terrific way to highlight the best, most innovative mark

When it comes to casting for your marketing videos, you might feel somewhat limited. Maybe this is your first time creating a video for your company and you don’t know what you’re doing. Maybe you’ve always used your team members in your company videos and never had an issue with it before. Or may

If you live somewhere with a serious winter, you may think of the holiday season as officially commencing with the first delicate snowfall. Further signs of the approaching season include the leaves changing their color, frost forming on your windowsill, a sudden spike in crisp evenings spent by t

Towering trees, majestic lakes, verdant meadows, crystal clear skies…what content marketer wouldn’t want to feature the great outdoors in their video? Even if you’re not a nature-centric or wilderness-themed brand, the appeal is obvious. Compared to building an expensive studio set, renting

Everybody loves to laugh. Even people who claim that they don’t like “comedy” still love to laugh – it’s just the framework of the genre that they dislike. And framework, or context, is everything. Because as much as people love to laugh, exactly what they’re laughing at can vary wildly depe

If your brand wants a generous return on investment (ROI), there are few better methods than video.  A thoughtfully-crafted video strategically placed in branded media, be it your company website, Twitter, or even an email, can have a significant impact on your bottom line. Before we get into how

For most Americans, the end of the year is a time to wind down, relax, and indulge in the cozy comforts of the holiday season. But for savvy businesses, the period encompassing October, November, and December is an invaluable opportunity to bring the past 12 months to a close with style and succes