According to a July 2020 report from Grand View Research, virtual events are expected to grow nearly ten-fold over the next decade. By 2030, the industry is projected to reach $774 billion. Clearly, there’s a lot of untapped potential in the virtual events space. But running a successful, engagi

Whether you keep up with the latest marketing research or not, it’s clear that video is here to stay. But, with each new report release, we’re able to dive a little deeper into video’s significance—both within the media world and outside it. Digital advertising company Postclick recently released

Marketing is a unique field in that it’s constantly evolving and contains a wide variety of sub-specialties. No two marketers are the same—some focus on content, others on analytics, and still others on automation, SEO, paid ads, and more. Given the variety in the field, it’s no surprise that mar

What is augmented reality (AR)? Augmented reality—also known as AR—is an interactive digital experience anchored in a real physical environment. Using a camera, virtual objects are anchored to a physical point in your surroundings. As the camera moves, the virtual objects continues to look and fee

Valentine’s Day is all about love, and at Lemonlight, we love great video content. Every year, savvy brands across the globe set themselves apart from their competition with heartwarming Valentine’s Day video campaigns. In the spirit of the holiday, we’re going to take a look at some of the best V

Whether you love it or hate it, Valentine’s Day is a consumer event, and data shows that in recent years, people aren’t just buying gifts for spouses and significant others—they’re shopping for themselves, their family and friends, their coworkers, and even their pets. According to Rochester Firs

For most businesses, it’s now abundantly clear that video marketing is effective. it increases audience engagement, generates leads, and, ultimately, drives revenue. As these benefits become clearer, Many companies that used to be skeptical of video production are committing to video marketing st

If you own a brick-and-mortar business, it’s safe to say that at the end of the day, your primary objective is to get people through the door. More people in the door means more eyes on your merchandise (or more opportunities to pitch your service) and a higher probability of making a sale. Unfor

Are you planning to invest in over-the-top (OTT) advertising this year? If so, your timing couldn’t be better. The world of advertising is experiencing a major change as companies move away from traditional broadcasting platforms like television to new ones like online streaming services. That shi

What Is Shoppable Video? Shoppable video is video content that is interactive, allowing the viewer to engage with product details or even add a product to the cart. The experience enables any product featured in a video to be clickable, which helps to capture purchase intent from the consumer at t

“Quality over quantity.” This is the guiding maxim of a hundred million creative arts courses, plus half as many parental monologues and content marketing strategies. But how could anybody argue against it? Even before you factor in marketing, audiences are already struggling to keep up with the n

Think you have to work at a crazy cool digital media agency or leading technology startup to create a fantastic industry video? Think again! Industry videos are an amazing tool for almost any company in any industry. They offer the perfect opportunity to educate your audience and teach them a bit

If you feel like you’re seeing more stock footage than ever lately, you’re not alone. Video content itself is on the rise, and stock footage has been filling the gaps over the last several months as in-person productions have become more complicated. The “stock” concept sometimes gets a bad rap— m

Have you ever heard a business reference a wacky-sounding character name, like “Enterprise Emily” or “Small-Business Sandra,” for example? If so, you’ve probably happened upon the concept of a buyer persona. Despite their often larger-than-life names, buyer personas a

What Is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result of a branded contest or call for submissions, but someti

As the old adage goes, “the customer is always right.” While this simple phrase is often held in high regard in retail and service industries, it hints at a more universal truth: Customer opinions are critical to your reputation, and what they say about their experience with your brand matters. Le

Every year, when we hit the holiday season and the year comes to a close, marketers look ahead to prepare for what’s coming. In 2020, though, we’re experiencing this process with a little bit of a twist. Try as we might, no one really knows what to expect from the months ahead, and the business la

As video experts, one of our goals as a company is to share the value of video production with brands across the globe. We won’t rest until every small business, large corporation, and everyone in between understands how video content can benefit their brands. But what if you’re already convinced

2021 is (finally) here, and it’s safe to say that video just wrapped up its best year ever. That fact isn’t all that surprising—video consumption has been trending positively for years, and the pandemic likely accelerated its growth with many consumers at home and glued to their screens. For the d

2020 has certainly been an interesting year for commercials. Brands have taken virtually every approach possible to creating content this year, including commercials set to look like Zoom backgrounds, commercials made entirely of stock footage, commercials with creative workarounds to maintain dis