Video marketing is anything but one-size-fits-all. What works well for one brand might flop for another, which is why we always recommend putting time and thought into the strategy that aligns best with your audience and goals. To put that into perspective, we’re going to take a look at five well-

We recently hosted a “Spotlight on TikTok Creators” event as part of our new series of lunchtime chats with industry experts, and the event was a massive success—so much so that we had far too many audience questions to answer in just one hour. So, we rounded up 23 of the most common questions and

A decade ago, you may have thought of YouTube as your source of cat video content or celebrity interviews. It was an easy way to accidentally kill a few hours in a content rabbit hole, but for many people, it wasn’t much more than a source of entertainment or distraction. Today, that’s

When you’re creating video content for your company, the process can sometimes feel daunting—especially if you’re new to the production game. Thankfully, having a plan to stick to can help. A big part of your overall plan is your video production calendar or timeline, which will help k

Video production is a field that’s often easiest to learn by doing, but it can be tough to approach it that way if you’re starting from square one. So, we compiled seven of the most useful online resources to give your initial video exploration some structure and guidance. Check out our picks belo

If you haven’t worked in production before, you may not be familiar with the term “call sheet.” As you’ll quickly see, your call sheet is your most important asset to help production day run smoothly. Keep reading for more about what a call sheet is and how to use it effectively. What is a call sh

Call-to-action buttons (CTAs) serve a critical function in your marketing strategy. After all, every piece of content you create should be designed with a specific purpose in mind—an action you’d like your readers to take after engaging with you. You might want to drive them to a specific website

In 2020, it became abundantly clear that video is a critical communication tool. Brands used it to give updates to customers and stakeholders while consumers used it to make purchase decisions and pass the time at home. Marketers, for their part, used video to reach prospective customers in the di

According to Neil Patel, 60% of marketers make a piece of content every single day. And for some marketers (this copywriter included), that number is much higher. So why do many companies invest precious resources into creating new content? Well, today’s businesses have learned that it’s not enoug

Loom is a video messaging platform—one that many brands have started using religiously since they started working from home. If you haven’t used it, the software allows you to record yourself and your screen at the same time, making it the perfect option for employee onboarding and training, solv

YouTube recently marked its sweet sixteen anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports highlights, and then some.  Averaging more than 1 billion monthly users, Yo

Generating sales is a delicate balance for many companies. It requires building relationships with prospective customers, creating brand touchpoints that are memorable and informative, and ultimately giving your audience assurance that your product or service is the solution to their needs. Video

[Editor’s note: This article was updated on 4/24/21 to reflect updates to Instagram and TikTok’s approaches to captions.] For today’s video content, adding closed captioning (CC) or subtitles shouldn’t be an optional step or an afterthought. It’s important to make sure that every video

Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form videos. A 15-second or 60-second video can go viral on the platform regardless of how many

Recent data shows that 94% of video marketers consider video an important part of their marketing strategy. And while marketing encapsulates many different types of inbound and outbound efforts, video is especially effective at driving the needle for digital marketing. Today, we’re going to

Video marketing is at an all-time rise with the increasing demand by consumers for video content. 85% of marketing professionals say video is an effective way to get your customer’s attention online. But videos are more than just equipment and shooting. An extremely crucial aspect is post-producti

While it may feel like 2021 is just getting started, we’re a few months into the year, and there are already several great commercials to talk about. We’ll go into more detail below, but here are our eight picks for the most engaging commercial of 2021 (in no particular order): State F

Over the last year, short-form video platforms like TikTok and Instagram Reels became so popular that brands started to capitalize on the trend. But creating short-form content presents a unique challenge, and audiences expect to be either entertained or informed (or both) with every clip. If you&

Let’s cut to the chase—there’s a lot of misinformation out there about content marketing. Not everyone understands what content marketing really means, what it’s for, or why it works. The reality is that content marketing—which is a marketing approach based on creating and distributing valuable co

When Instagram launched Reels in 2020, one question arose for many marketers and content creators: Which platform should I use? Despite the many similarities between the two platforms and the obvious fact that Instagram developed Reels to compete directly with TikTok, there are notable difference