Brands and marketers in today’s digital society tend to understand the importance of using video in their content. However, video isn’t a “one and done” concept. While using one video to market your company is better than not using any, the benefits start to grow exponentially when video content i

Accessibility is an absolute necessity for all video content marketers to master.    61 million adults in the United States live with a disability – that’s almost 20% of the country’s population. Their disabilities range from mental to physical, sensory to cognitive. Some of these can go unn

Imagine this scenario: you’re scrolling through a webpage when all of a sudden, music starts blasting through your headphones. You search and search for the source of the unwelcome noise to no avail. You know that closing the tab would bring relief, but at the cost of sacrificing the content that

Ah, networking. Whether you love it or hate it (and let’s be honest—most people hate it), it’s a crucial part of professional growth. So, how can you make it easier? We spoke with 11 networking masters about what they do to make the process more comfortable—and more fruitful. Most of o

Often, people who are new to making videos focus most of their attention on the visual content on-screen. This seems to make sense from a fundamental standpoint. Video is about grabbing attention using dynamic visuals rather than static ones, so the assumption is that the visual elements are the m

This February, Vimeo added a new product to its repertoire called Vimeo Create. The tool, designed to make video creation easier for small and mid-sized businesses or people with no video experience, offers templated content and basic editing options on desktop, iOS, and Android devices. Vimeo cal

Did you know there are social media platforms other than Facebook, YouTube, Twitter, and Instagram? In social media marketing, we typically focus on the top four money-making platforms (five until Snapchat stopped being relevant). But there are other social networks out there, like Pinterest, Tum

The marketing and advertising spaces seem to revolve around creative. While there’s more to a great campaign than just its creative assets (and a lot of behind-the-scenes work contributes to the creative itself), at the end of the day, creative is likely what consumers will associate with a brand’

Aviation Gin is back in the video spotlight after its response to the Peloton ad went viral. This time, it’s using Leap Day (February 29th) to help a woman born in 1936 to celebrate her official 21st birthday.  Arlene, the commercial’s star, was born on February 29th, 1936. As she only gets to cel

At this point in time, it’s impossible to ignore the impact that the COVID-19 coronavirus is having on workplaces. As the info keeps pouring in, more and more organizations are taking preventative actions to slow the spread of the virus.  One solution that is leading the preventative effort for ma

A call-to-action (CTA) is the most critical part of any piece of content. It’s the component that drives users to act, and its strength (or weakness) will likely determine the success of the content itself in serving its intended purpose. To put it simply, CTAs are worth spending some time on.  CT

This week, our client spotlight is tackling a unique type of video that tailors to a specific audience: potential franchise owners. When we make videos for clients that need to resonate with a very distinct type of viewer, the content of the story is incredibly important. For Honor Yoga, the video

Have you ever made a purchase after seeing a social media ad? What about after reading a blog post, or getting a promotional email? If you answered “yes” to any of these scenarios, you’re a digital consumer, and this article is all about you and your online habits.  Unfortunately, many businesses

Did you know that there were 536 scripted series released in 2019? That’s at least according to a new piece in the New York Times on a report released last week from the TV network FX, which also stated that means for the first time in history, there’s been more than 500 scripted series released i

Our client spotlight for this week, Updater, wants you to know that they understand the challenge of moving. That’s why our video for them starts with this universal truth: “Moving is hard.”  This is an effective hook for many reasons, not the least of which being that Updater’s target audience wi

Prior to the last two decades, the state of media advertising in America was relatively straightforward. Buy what you can afford in local media, be it newspapers or local TV stations. As you grow, focus on preparing to launch a national TV ad campaign. Find out which niche demographics appeal more

Part of the recipe for a great marketing campaign is understanding who your product or service is helping. Are you solving a problem for working women? Teens who play sports? Elderly people with mobility challenges? Chances are, your brand was designed with a specific use case (or many use cases)

Digital marketing is everywhere, and the Internet is flooded with content about SEO, digital ads, online customer journeys, and other elements of reaching an online audience. To that end, we reached out to nine digital marketing experts for their takes on the trends that will dominate 2020, and ho

Where do ideas come from? Not even great ideas or revolutionary ideas. Just “ideas” in general. Some have trajectories that are pretty easy to track. You might glance at a random fire hydrant and wonder, “Why are they always red?” From there, that stray thought might snowball into an entire imagin

Whether you watch for the football, the ads, the halftime show, or as an excuse to eat appetizers and drink beer, the Super Bowl is a staple of American television. It’s already been decided that the Kansas City Chiefs won the game, but which brand dominated the commercials? At Lemonlight, we make