GIFs aren’t exactly new to the marketing scene, and you may be familiar with the age-old debate about how to pronounce the word itself. But whether you’re Team Gif or Team Jif, the reality is that GIFs hold a powerful position in the marketing world today.  While they may initially have seeme

The holidays are a time for getting together and spending time with loved ones. They’re also a great time to shop!  One of the best ways to ensure that your business is a part of your audience’s holiday celebrations is to share your brand via video marketing. Use the ideas below t

Email marketing is one of many avenues to connect with your audience and generate business, but it’s one that virtually every brand utilizes in today’s day and age. And while there has always been chatter about email marketing becoming irrelevant in favor of more high-tech channels, the reality is

Etsy, the creator marketplace site, has been a standout company for holiday ads in recent years. We even featured one of its holiday spots from last year in our roundup of the Most Engaging Commercials of 2020. So, it should come as no surprise that Etsy is continuing to raise the bar thanks to it

2022’s Consumer Electronics Show (CES) is right around the corner, and if you’ve ever attended in the past, you know how hectic it can be to plan your schedule. With thousands of exhibitors, countless high-profile keystone events, and, of course, all of Las Vegas at your disposal, making the most

Q1 is an interesting time of year for businesses. Trends differ based on the industry and whether businesses sell primarily B2B or B2C, but in most cases, the first few months of the year represent a slowdown from the holiday and Q4 boost in the months prior. With that in mind, it’s common f

Often in video marketing, putting yourself or another company spokesperson behind the camera can be the most effective approach. It could be for a brand video, where you or your CEO talk about your vision for your company directly to the camera in a flashy and inspirational commercial. Or it could

We’ve all heard the popular quote from Benjamin Franklin: “Failing to plan is planning to fail.” But does it hold true in marketing, a space that’s constantly evolving and requiring marketers to keep up with the changes?  The answer is absolutely. Think of your marketing plan as your roadmap

Building an online reputation is generally a good thing. For people to talk about your brand online, they have to know your brand exists. This is the “brand awareness” phase of any marketing strategy, and if people are talking about you, you’ve done that part right. The messy side of being talked

Super Bowl season is back, which means it’s time for marketers everywhere to speculate about the best ads we’ll see this year. But as we look ahead to the spots launching in 2022, what can we learn from the best Super Bowl commercials in recent history? The big game has seen its fair share of icon

Video is a powerful tool in every marketer’s tool belt—and if you’re in the real estate game, you’re definitely a marketer, whether you realize it or not. Your job is selling, and selling means making people want to buy. (Hint: that’s exactly what marketing is about!) Video marketing is powerful f

Pinterest is a visual discovery engine that helps people find ideas and inspiration for future projects. It offers a wide range of content, including recipes, home decor, makeup tutorials, DIY projects, and more. Originally, Pinterest was completely picture-based, with no video content. It wasn’t

For HR teams and hiring managers, the recruitment process can be extended, drawn-out, and quite frankly, exhausting. From screening to interviewing to evaluating candidates, many steps have to take place before your company can hire the right person for the job. Thankfully, one way you can speed u

If you’re like most people, you probably feel like you’re spending more time on camera lately. Between Zoom meetings, FaceTime calls, video presentations, and social video content, there are tons of ways you might find yourself being recorded. For most of us, talking to a blinking dot on a camera

Creative block can be a very real problem for people in all kinds of industries, and this is certainly true of those creating video content. It can be frustrating to feel like you are just chugging along trying to create new and unique content, but nothing that you come up with feels right. Ringin

Stock footage, also known as stock video, is comprised of short video clips that were specifically created by filmmakers for general use. Stock footage helps to enhance any video production in a time- and cost-saving manner. It also provides filmmakers access to shots they are unable to capture t

After reading our blog (and virtually anything else ever written on the internet about video marketing) you probably know how valuable video marketing can be for your business. However, just because you know how powerful video marketing can be doesn’t mean that your whole company knows it, or your

Seasonal video marketing content should be a year-round effort, not just something you do during the holidays! There are tons of events, lesser-known holidays, and themes you can latch onto in each season to celebrate the time of year. (For more ideas, check out this article with a breakdown of da

Have you ever scrolled through social media on your phone while you watch TV? What about listening to a podcast while monitoring your work email on your laptop? Many of us are guilty of parsing our attention across many devices at any given time—so many of us, in fact, that this phenomenon has a n

When Lemonlight was founded in 2014, our mission was to make video content more accessible to small and mid-sized businesses. Since then, we’ve become one the largest branded content providers in the world.  After revolutionizing how video is bought and sold, we’re now marrying the art of science