As an influencer, it’s essential to drive as much traffic to your profile as possible. The question is, how are you going to get more eyes on the videos you've created? The answer – hashtags.Although many influencers use tags to get their content noticed, many aren’t using them correctly – and

Our world looks very different than it did one year ago. The COVID-19 pandemic has changed almost everything about us, from the way we live, to our vocabulary (Zooming, social distancing, quaranteam), to the way we work. Even the annual BoxWorks conference, held on September 17 this year, had to mak

It’s October, which means Halloween is just around the corner, and like most things in 2020, it’s looking a little different. Thanks to COVID-19, trick-or-treating and costume parties are off the table, and people are pivoting their plans to celebrate #halloweenathome. If you run a retail business,

In 2020, video has become a must for companies that want to skyrocket their online image by showcasing their unique products and services in style. For Facebook, videos have become extremely important, as they enable brands to offer select pieces of information that are easy to digest.According to t

Who can convince you to go to an Italian restaurant?Person A: Someone who has told you, “I love Italian food! If you want to go to an Italian restaurant, call me. Here’s my phone number."Person B: Someone who has never said anything about Italian food to you. Definitely, person A right? Well, t

Videos are a powerful growth hacking tool. You need a strong video marketing strategy in place if you want your business to grow. Through video, you can promote your brand name, brand message, define what your brand is all about, and showcase your point of difference to customers.The more video cont

We use video terminology all of the time on our blog and in our easy video editor so we thought it was time we put a glossary together. Bookmark this page as a handy resource to help refresh or level-up your video expertise.We could give you a 10-page blog that lists A-Z of every video term out th

A video is the perfect way to quickly grab the attention of your audience when they first click on your Facebook Business Page. Whether it’s a graceful slow-mo, energized promo, or a simplistic slideshow, Facebook Cover Video is a free branding opportunity to showcase your business in under 30 secon

Are you an ardent Instagram user? Love posting videos every now and then for yourself or your business? If yes, you should definitely know about the ideal video length on Instagram for different kinds of videos – including, IGTV, Reels, Stories, and Instagram Live videos. Instagram videos serve to b

The popularity of video ads is soaring across mainstream social media platforms like Facebook and Instagram, but did you know this on-trend advertising method has also found success on LinkedIn? Yes, according to LinkedIn, video gets 20 x more views than any other content type on the site. This care

You only get one chance to make a first impression or, when it comes to video, one chance to choose the right thumbnail. Yes, these tiny images can have a big impact on your content’s performance. Choose well and your videos will get clicks, choose wrong and viewers might just scroll on by. Thankful

CTA what now? What is a call to action? A call to action (CTA for short) is marketing speak for ‘getting someone to do something you want them to’. Having a strong call to action will help with those impressive KPIs (you know, Key Performance Indicators) you set - perhaps for more email subscribers,

If a tree falls in the forest and no one is around to hear it, does it make a sound? Look, we don’t actually have the answer to that. However, we do know that if you share a video online without the right SEO strategy, it’s likely no one will see it.    Yep, you put in the research, improved your e

Looking for the secret weapon to get eyeballs on your video content? Food. It’s always food. Nothing stops a hungry internet browser in their tracks faster than a juicy cooking video. It’s one thing to read a recipe from a cookbook or blog, but recipes that ‘show’ not just ‘tell’ are the most engagi

Want to optimize your YouTube descriptions? Whether you’re creating a YouTube video or channel description, well-written descriptions can help to increase your channel awareness, subscribers, views, and watch time. And with billions of videos watched on YouTube daily, descriptions can even boost you

Finishing a video project is something to celebrate but it doesn’t always mean your work is done. There are simple steps you can take post-production to significantly improve the performance of your videos. Our pick of the bunch? A/B video testing. What is A/B video testing?A/B testing or split test

If we know anything about real estate, it’s that nothing is more important than location, location, location. So, what happens when you're a real estate agent and all of your buyers are at home thanks to a pandemic? Three words – virtual open house. Yes, alongside online-only auctions and priva

Have you created a stand out video but are unsure of where you should upload and share? Paid advertising is a big focus for video marketers, however choosing the right hosting website to share your content long-term is just as important. You want to make the most out of the platform, gaining as much

They say a picture is worth 1000 words. Well, consumer analysts reason a video is actually worth 1.8 million words per minute. Plus, when 90% of customers say online reviews influence their buying decisions - do the math, and it’s no surprise that customer video testimonials pull more weight than wr

TikTok (also known as tickytok, toktok and tiktak by parents), was the second most popular free app to be downloaded in 2019. This universal video sharing app has an enthusiastic user base millions strong, with users ranging from teens to adults and even the elderly - making it a great platform for