Remember how YouTube is actually the second largest search engine just after Google? And remember how you need to optimise your content for Google if you hope to rank? ‍Well, the same thing is happening with your videos. You need video SEO to boost your ranking and improve your visibility - that’s m

Here's some truth served for you right here. Cold hard stats: 86% of businesses use video as a marketing tool. YES, everybody and their grandma are making videos, because they need to stay in the game.‍Since we KNOW you are one smart cookie, we know you've been doing everything in your pow

So you want to take a crack at this video marketing thing and start putting out video content, but you're not at all sure about what you're getting into?‍First of all - congratulations. You're making the right decision. Around 80 percent of online traffic today is video content, and t

With new technologies and social media platforms, the global market shifts and changes. These trends keep marketing people on their toes, because marketing needs to monitor each of these changes and respond to them quickly.‍Companies are always looking to up their game and outplay their competitors

98% of marketers said they will include video marketing in their marketing strategy, according to a 2022 survey of Lemonlight. That’s just one of the marketing trends you need to look out for.‍There’s just no way around it. Video is big. Real big. And that’s good news! It means there’s this way, tha

Video marketing is a thing. When something becomes a thing - everybody is doing it. And when everybody around you (meaning - competition) is doing it - it means you need to be doing it, too.   ‍If the competition isn't doing it, it could be a huge opportunity for you to get ahead of them.‍It st

Looking to stand out from your competitors and showcase your skills a little differently? Demonstrate your professionalism, experience, and credibility to potential employers and customers with a video portfolio website. Video portfolio websites are fun to create, easy to navigate and get your messa

Want to make others feel loved and appreciated this Valentine’s Day? Say Happy Valentine’s Day with a personalized video instead of sending red roses. Create heartfelt video messages, promote a Valentine’s Day special, or send animated greeting cards to friends this February 14th with Clipchamp’s fr

Whether your business is selling fashion, tech products, homemade goods, or providing a valuable service, developing a quality mission statement matters. A good company mission statement defines your business’s true purpose and drivers. It can be used to inspire your employees and highlight your key

Video marketing is a powerful tool for small or large businesses. Today, videos are cost-effective to create, easy to consume, and usually preferred by viewers as the way to learn. And with the insights of some video marketing professionals, your small business can generate success through videos in

Sometimes recruiters and hiring managers can’t meet face-to-face with potential employees. One-way video interviews can make some steps of the hiring process more convenient for both recruiter and candidate, especially when there are different time zones involved. Video is already being used for tra

Whether you’re a content creator or business, anyone with an internet connection and phone camera is equipped to share content on YouTube today. The world’s most popular video platform is not slowing down anytime soon! 1 billion hours of content are watched every day on YouTube. From beauty, fashion

Looking for workplace events and appreciation ideas for International Women’s Day? We've curated some great ideas so you and your team can celebrate the women in your business.10 International Women’s Day celebration ideasMarch 8th is a great day to raise awareness against the bias that surroun

St. Patrick’s Day is finally here! Whether you're celebrating in person or virtually on Zoom or Microsoft Teams, we’ve created a list of fun St Patrick’s Day ideas to do with your friends, family, and even colleagues.Say Happy St. Patrick’s Day by wearing your favorite green outfit, indulging i

Views, watch time, click-through rates—there are so many metrics to watch when you publish a video todayIf you're using video to support your marketing campaigns, it's important that you understand what these metrics mean. Let’s look at some essential video metrics and how to use them to s

Internal communication videos might just be the solution you’re looking to improve the employee experience and increase engagement in your company.  Implementing an internal communication video strategy can help keep your remote employees in the right direction, build more significant connections, d

Whether you’re selling tech products, accessories, vintage goods, or household supplies, eBay supports thousands of small businesses. But with so many products on the market, how can your product stand out from your competitors? Use video marketing. Create eye-catching and informative videos to uplo

If your marketing strategy includes producing written content as well as videos for social media, you're on the right track to promoting your small business. However, if you're running low on inspiration on what video content to create next, know that you don’t have to make all the videos

Are you a content creator, marketer, or business owner looking for some 2022 social media video inspiration? Not too sure what direction your social media channels are going in? You’ve come to the right place! Knowing what to post on social media, when to post it, and how to turn your social channel

First impressions matter! Onboarding is a defining point in a new employee’s journey with a company. Every HR team worth its salt will agree that a good onboarding process should clearly introduce company culture, answer doubts, and set employees up for success at their new company. As the business