At the start of January 2021, YouTube took another step towards Twitter’s hashtag model. From now on, users can access pages dedicated to a specific hashtag by clicking on it (for example #creationvideo). These pages group all videos that include the hashtag, and bring forward more trending t

Whether for your website or your videos, SEO is essential to increase your online presence. It makes you appear on search queries that matter for your creations. However, SEO is a complex science, which requires precise technical and semantic optimizations. Adding subtitles or captions, for examp

Since its launch in 2011, Twitch has become the must-have streaming platform for gaming. On it, pro players can gather an audience of their own and show their live achievements. If the platform is already a good stepping stone for them, gamers however still need to find viewers outside of Twitch.

In recent years, podcasts have become a great way for creators and companies to engage discussions with their community. Whether through business, lifestyle, or marketing-related podcasts, they can become leaders in their field, and build a loyal audience. While podcasts are mainly audio, listeners

Clipchamp is one of the most practical online video tools. By providing many predefined templates and intuitive features, you can create beautiful social media post videos in no time. With the platform, you can also embellish manually your content with text, or use the automatic mobile caption app

You have made an inspiring customer or employee interview, or conducted a market research interview? Then you know how important it is to make your videos accessible to all types of audiences. By adding subtitles, for example, you ensure the visual impact of these interviews on your audience. You

Biteable is marketers’ favorite video editor. With its extensive animated and visual features and numerous templates, it’s easy to create a promotional video in no time. Yet, even though the platform provides a text editor for your videos, it lacks a built-in subtitle feature. And we k

In the last few years, videos have literally conquered social media. You cannot go on these platforms without finding videos of every kind. Realizing how much users consume these contents on the go, these platforms have also increasingly favored playback without sound in their algorithm for appear

You might already be familiar with the timestamps used in YouTube comments to provide video highlights. Since 2020, YouTube has added this timestamp feature on its video player, now displaying “video chapters”. Users can thus quickly jump to the section of their choice within the video.

Do you want to create an attention-grabbing YouTube Thumbnails ? Here’s a precise and step-by-step approach to improve your design skills. On YouTube, it’s hard to do without thumbnails on your video. Quite simply, without a nice and attention-grabbing thumbnail, there are no views! How

There are many ways to present your business. You can use paper support like brochures, and digital support by using your website and/or your social networks. Alternatively, you can use your voice when presenting your company at trade shows. However, if you want an oral presentation of your company

🚀 How do you scale with a small marketing team? Work with ambassadors! 🚀 Find TRUE ambassadors and REAL users from Day 1! 👉 They GENUINELY want to use the tool. 👉 They want to SHARE with others. 👉 They want to HELP to spread the word. ‍Building a brand around what our users needed has been SO r

Our lives have never been so technologically empowered. Tools are being downloaded, used, and deleted every minute. The world is literally at our fingertips…yet we’re becoming increasingly disconnected. Creators and organisations across the globe are missing their international digital audiences. Fo

Building a globally recognisable brand that utilises translation is what online success looks like today. Being remembered for your ads and recognised in an instant is any marketer’s dream. But where do these brands begin? And how do they achieve this international recognition through translation de

You’ve read all the best practices blog posts, took all the courses, showed the content to your friends - and they liked it! So…why don’t people on social media like it? You feel like you’re posting your video content for the crickets. People just don’t seem to watch it or engage with it.This doesn’

It’s that time of the year when marketers start to plan for 2020, agencies are ramping up for event and award season, budgets are getting tighter and companies want content that converts. Well, low and behold, we’ve put together all the stats on why video is important to your marketing strategy and

At the same time Meta decided to finally shut down IGTV standalone app, TikTok announced that TikTok max video length increases to 10-minutes, and they are rolling out the stories feature. Now, you’ll be able to create TikToks that last almost as long as TedTalks! (we’ll show ourselves out.)‍This is

In previous post, we explained why Video Marketing is essential to any business. Video can help to boost your business growth but you have to make sure people are engaging with your content. How do you do that? It’s pretty simple. Check out the 10 hacks to increase engagement of your videos:1. Under

How do we make our content go further? How do we give more to our audiences? How does one piece of content become three pieces?If these questions have been bouncing around your head, you’ve come to the right place.Good engagement with your content depends on many different factors. Including the qua

The difference between the subtitles and closed captioning is mainly in their purpose, rather than their format. A wider audience usually wrongly assumes that there is no real difference between closed captions vs subtitles. However, there is an important distinction between these two, especially to