We are all familiar with content marketing now, aren’t we?It all started with text, then pictures, and now it has explored all kinds of content formats known to a human. Videos are one of the content formats that have marked their success in the marketing world.To back this up:87 percent of marketin

Are you running paid ads and wondering how to make your retargeting efforts produce more leads and sales? You’re most likely already showing ad copy or images when remarketing. It’s now time to up your game by using video content with your campaigns. Video helps present an enhanced experience that e

Do you find sales outreach challenging? You're not the only one. When emails are the primary and only communication with your leads, outreaching is even harder. You want to be the best salesperson on your team, but if your leads don’t even open your email or respond to it, then what can you do

If you’re looking for new ways to spice up this year’s sales pitch with video marketing, you’ve come to the right place! This blog will discuss essential sales tips customer success managers and sales representatives need to know to take their sales pitch to the next level in 2021. A well-crafted sa

A little bit of planning can go a long way in creating impactful videos for your brand and business. The best place to get started on creating a marketing video for your business is at the ideas tables, putting together a video storyboard. Video storyboarding is a straight-forward way to plan how to

Today, hosting a webinar is one of the easiest ways to guide potential customers through your sales funnel. Webinars are very effective when you’re looking to educate your audience about your brand and are a sure-shot way to boost engagement. A webinar is an effective element of a digital marketing

We now live in a digital world with a growing remote workforce and an increasing number of online customers. But just because physical interactions have become rather limited does not mean that face to face interactions have to be limited as well. You can incorporate video presentations in different

We consumers are smart. We’re served thousands of pixels of video everyday — what makes us pause the thumb scroll and stop in our tracks to watch a particular video? Engagement. If a customer takes a genuine interest in your brand, product or service it’s because you’re doing something right. These

Is it just us, or does it feel like the first half of 2020 was on ‘slow-motion’ and now, as we reach the home stretch, someone hit the ‘fast-forward’ button? The holiday season always tends to sneak up and winter is coming! There are so many things no one could have predicted about this year, but a

Customer loyalty is critical to the long-term success of every business. A once-off customer is good, but a returning customer is great. So how do you entice a customer to repurchase? Personalized video is one of the best marketing tools for businesses. Video marketing can turn customers into brand

Memes - those quirky, funny little images - have become powerful marketing tools for brands. Even the most traditional brands have understood their marketing potential and jumped on the bandwagon to make memes. Not convinced?Memes.com has a combined total of 16 million followers on Instagram and Fac

The way businesses market is constantly evolving. Younger audiences are not responding to the same traditional marketing methods brands have been using for years. These days, we trust the opinions of influencers and public figures to guide us in what to buy, when to buy it and why we need it. So, ho

Webinars. They’re live, they’re designed to educate and they’ve been a successful way for businesses to increase their brand awareness and connect with potential customers while the world was locked down. Although restrictions have eased since then, it looks like the trend is here to stay. The notio

Gaining the trust of new customers can take a great deal of time and company resources; although once you provide them with a standout product or service that they love, customers are likely to repurchase from your company. That’s why implementing video marketing into your customer retention strateg

Most video creators (including ourselves) dream of unlimited resources, equipment, and time with which they can complete their video editing projects. Of course, budgets can often restrict how much money we can bring to life. Sometimes it can seem as though money exists with the singular purpose of

What makes a video successful? Most people would say using a good camera, shooting the video where there is enough lighting, or going viral. Even though this is true, the reality is that an audience makes a video successful. Why? Video has a close relationship with customer satisfaction and retentio

Considering using videos to improve marketing and sales? That’s a very good idea!For one, YouTube is the world’s second most popular search engine – people love watching videos to learn about products and find good companies. If your brand shares engaging marketing videos, you can increase customer

Last year, the world went virtual. We witnessed hundreds of brands and communities transition from hosting live events—from virtual conferences and webinars to meetups and even social drinks online due to COVID-19 restrictions. Although restrictions have since eased, it looks like the virtual confer

COVID-19 has completely changed the way we run our businesses. Whether it’s using alternative advertising methods or focusing purely on online sales, we are all experiencing new, different challenges everyday. Creating eye-catching marketing videos is a great way to keep your business alive during u

Welcome to the Ultimate Guide to Video Length. The blog you’ve been searching for! Here we address a topic of hot debate - how long should your video be? The answer, however, requires a dedicated blog post. Scroll on as we answer the aforementioned burning question, covering a variety of video shari