This blog is authored by String Nguyen, a Clipchamp video champion. Do you hold back from creating videos for your business because you think it’s the hardest type of content to create? Scared of the possible judgement of online strangers? As a video influencer, I’m here to tell you all the reasons

Are you thinking about how you can generate engaging short-form videos on Instagram to help market your small business? When it launched, most people received and treated Instagram Reels as TikTok. Others have argued that Instagram's latest upgrade has a hidden aim of neutralizing the TikTok gr

In a marketing landscape dominated by big data and complicated strategies, Pinterest remembers something important – inspiration matters. The visual search engine is a breath of fresh air for businesses looking to promote themselves online – it’s creative, visual, and fun.  It delivers results too –

When Pinterest launched in 2010, it took classic creative activities like mood boarding and scrapbooking and brought them online. Soon enough, Pinterest became the world’s most clickable visual search engine. Then, in 2016, as the internet went video-centric, Pinterest introduced a video feature to

There’s something so stimulating about video! According to Hubspot, 81% of businesses use video as a marketing tool because it works way more effectively than many other marketing strategies. Another driver for video marketing’s growth has been the work from home and virtual sales environment due to

Wondering how you can effectively use videos on your landing pages to lower your bounce rates and increase your conversions? Read on to find out video marketing best practices that apply to landing pages for any industry!One landing page = one video = one purposeCreating marketing materials like pre

Instagram introduced Reels in August 2020 to create an exciting new and authentic way for creators and businesses to connect with their followers. With Reels, you can create and share short-form video content. Reels are supposed to be fun, quirky, and brimming with personality. As Reels work on a

Is your business looking for inspiration to create a video but finding it challenging to source ideas that would resonate with your target audience? Why not ask your followers on social media what they want to learn and hear from you? Thanks to Instagram Story Polls, generating such conversations ar

With one billion monthly active users and a potential reach of approximately 849.3 million, Instagram gives you an amazing opportunity to promote your brand and sell your product. Instead of directing customers to your website, Instagram shopping allows them to tap and buy products easily from the a

Valentine's Day is around the corner. Love it or hate it, it's a celebration of both affection and marketing. That means it's time to plan a video marketing strategy and start generating leads with your Valentine's Day videos.Despite the pandemic spoiling Valentine's Day pla

Launching up your online store on Shopify or other Shopify alternatives? It can be stressful if you’ve launched your online store and are already driving traffic to it but are not making as many sales as you expected. In other words, your site is doing a poor job of converting your site visitors int

No matter what city you live in and what industry you work in, as a small business owner, you can use social media to introduce your product to a wide audience and compete with well-known brands. Right now, you don’t need to make any significant investments in marketing to get your brand noticed. Yo

How can marketers best use Facebook video ads to achieve higher engagement and boost marketing campaigns in 2021?Let’s explore the Facebook video advertising trends gaining momentum in 2021.1. More Focus on Silent Video Ads It’s not news that Facebook users mostly watch videos on this platform witho

Influencer marketing has really taken digital marketing by storm. Right now, customers are turning towards their favorite personalities on Instagram or YouTube to help them make a purchasing decision. These influencers are trusted by users all around the world, giving brands an excellent opportunity

Experts note that investing in video marketing is a must SEO strategy for small businesses this year. Two reasons:Videos increase conversions by 80%.The demand for video content grows exponentially: 72% of people say they'd rather watch a video than read about a product/service; 95% admit they

At Clipchamp, it’s our business to make it easy for your business to create an epic promo video. Read on as we discuss what a promo video is and why your business needs one (or more!). We’ll cover: How a promo video can benefit your businessThe difference between a B2B and B2C promo videos6 inspirin

Every minute 300 hours of videos are uploaded on YouTube. Do you feel like every YouTube video your business uploads gets lost like a needle in a haystack? Well, using Youtube SEO best practices will be the magnet you need for your videos to be easily found in a haystack.  Let's find out how

Here's the thing – creating and organizing webinars involves an incredible amount of hard work and time. Not leveraging your webinar recordings for every cent and every second they are worth can be a wasted opportunity, and we wouldn't want that for you! That's why we'll cover ev

An estimated $29.24 billion is spent on online video advertising in the US each year. With so much money on the table, it shouldn’t come as much of a surprise that some bad actors are committing fraud in their video advertising metrics to take away a bigger piece of the pie.For advertisers, this mea

Short-form video content has exploded in popularity, particularly since the launch of TikTok in 2016 with massive growth in the number of active users. It’s a powerful way to promote your business and reach potential customers. Platforms like TikTok and Instagram Reels have made it easier for small