So you want to make a video ad for YouTube, but you’re not sure how your ad will stand out in the 300 hours of video that are uploaded to YouTube every minute? The good news is that along with the endless stream of video content, there’s over 30 million eyeballs fixed on YouTube every day too. In th

According to renowned designer and educator Debbie Millman, branding is deliberate differentiation. It’s the ability to command a point of view about any product — or in this case, any video.Branding is primarily known for lending a “personality” to products, but in videos, its most important functi

In times of crisis, small retailers are presented with many new challenges. Currently, they’re facing the reality of closing their physical doors and limiting business to online shopping services only. With consumers not able to visit stores physically, the fastest way to reach customers and to stay

Restaurants and cafes have had to recently close their doors to the public and limit their businesses to pickup and delivery only. In times like these, consumers are more likely to be stuck indoors, meaning the most effective way to reach them is through advertising on social media, specifically wit

No, you’re not reading double – this how to blog post is all about making how to videos. This helpful medium is incredibly popular online, and can work wonders to engage and establish trust with your customers in a way that traditional marketing videos can’t.The numbers are impressive – according to

Over the past few weeks we’ve focused on filling the Clipchamp blog with posts that highlight how video can help our users during the COVID-19 pandemic. From Zoom backgrounds to remote onboarding and video marketing, we’ve got tutorials on it all. Importantly, we’re committed to continuing this line

When Pinners want fresh ideas, they come to Pinterest first. It’s where they find inspiration, plan their future and decide what to buy. You do the math on multiplying that kind of social platform power by the 320 million Pinterest users around the world. If you want to know more, check why you shou

The ‘Gram, Insta, IG - whatever you fondly call Instagram, you know one thing for sure: those little squares have serious pull and they're all essentially video ads and commercial videos.So, what makes people’s thumbs pause mid-scroll? Or in Instagram Stories case, mid-swipe? Video. There’s eve

Real talk – analytics aren’t exciting. Data, numbers and graphs? Yawn. What is exciting however, is the results video makers see once they understand how to use YouTube Analytics to their advantage. YouTube Analytics is your gateway to understanding what makes videos work. Unsurprisingly, with the g

Companies usually view Pinterest as a visually engaging and addictive social media platform, used for gathering ideas and inspiration on things such as weddings, recipes and DIY projects. Evidently, Pinterest is appealing to users for its wide range of aesthetically pleasing images and addictive nat

Video has become the hottest digital marketing trend. When done well, it’s engaging, entertaining, and gets the point across quicker than any other medium. On the other hand, email marketing has been around since the mid 70’s and is a tried and true way of effectively communicating with customers.So

As a small business owner, you wear many different marketing hats. From social media management and presence to content creation, sales, commercial videos, and even analytics—it’s one elaborate hat on top of the other.Adding video marketing on top of all your roles would be crazy, right? Not if you’

Whether you’re a performer, composer, DJ, singer or band, music marketing is essential if you want to successfully sell your music, engage your fans and land gigs. It’s never been easier for musicians to promote their work with new technology continuing to disrupt the industry. Yet musicians still f

Black Friday weekends generate some of the highest sale revenues throughout the year. In 2018 alone, it saw a whopping $6.2 billion in online sales—23.6% more than in 2017. While there are many predictions on what and where the best bargains are, only one thing is for sure: Black Friday weekend is g

Despite the ascendancy of social media, email marketing is still one of the best ways for businesses to create new customer connections. That’s because people opt-in for email marketing. Whether they’ve signed up through a physical or online mailing list or clicked a link in a Facebook video, people

No digital marketer can afford to ignore the power of Facebook video ads.Native Facebook videos get 4.5 times more engagement than videos on YouTube and that heightened engagement can bring amazing results. In 2017, jewellery company Pandora released a 15-second marketing video for the holiday seaso

Video marketing is a great tool for any business and, in real estate, video is essential!With online videos, you can show off a property to someone wherever they are – inviting them inside so they can start imagining their life in a new home before even setting foot inside. In our comprehensive gui

Many small business owners and creators are quickly discovering the importance of producing professional digital marketing ads at home during health crises. The majority of bricks and mortar businesses have shut their doors, leaving consumers unable to browse the shelves, with only take away or onli

Music videos are the best of both worlds because they are a treat for both the eyes and the ears! Generally, music videos are considered a means to promote and sell songs while bringing more visibility to the artists. But, they can also be used as a medium to tell stories, raise awareness fo

Are you a teacher aiming to impress your students? Or, are you a student trying to get straight A’s for your assignments? Student or teacher, all we have is one goal in mind. We want to stand out! But due to workload or laziness, we end up making the same old boring presentations! If you wan