Thanksgiving is an all-American holiday. It’s a time when friends and family gather and share a meal to show thankfulness for the past year’s blessings, and, of course, a time to kick off the holiday shopping season! Every year, Thanksgiving kicks off the biggest weekend of spending i

2022 is right around the corner, and as we say every year, video just keeps getting better. In the marketing world, it’s almost impossible to ignore video as we enter 2022. It’s simply everywhere—traditional broadcast spots, digital OOH placements, social ads, and countless other channels that are

Crowdfunding is one of the best ways to launch products and scale brands today. Lemonlight understands the role that video plays in driving campaign support, helping clients exceed their crowdfunding goals by delivering high-value video content for potential supporters.   Below are five

Video sharing platforms have become some of the most important tools for content creators, businesses, filmmakers, or virtually anyone looking to share their video content to a broad audience. And with each year, it becomes more and more apparent that these platforms can be immensely helpful for t

“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” — Mark Robertson For businesses of any size and industry, social video can be a driving force for new audience growth,

If you’ve decided that you want to work with a production company, you’re probably relatively aware of the benefits that arise from that relationship. For example, working with a production company often provides an all-inclusive process with many benefits, including higher video quali

Before and after content is a marketing industry staple. It’s the epitome of “show, don’t tell,” giving your audience a clear understanding of what your product or service can do for them. Before and after photos are popular, but before and after videos are becoming increasingly common as a dynami

YouTube has evolved significantly over the last decade, and today, it’s a powerful tool for brands to incorporate in their marketing efforts. However, many brands don’t quite understand how to make YouTube a high-performing content channel. Here’s what eight YouTube experts have

A few seconds is all it takes to captivate an audience. A two-hour film, thirty-minute sitcom, and minute-long commercial may deliver, but the popular social media app TikTok thrives in the short-form video space. When TikTok’s Chinese parent company ByteDance acquired the rival app Musical.

UPDATE SEPTEMBER 2021: VidCon 2021 has been canceled due to increasing COVID-19 concerns. Please see the statement from the VidCon team below for more information. We’re going to leave the full article up for anyone who wants more information about what the event was going to entail, but sta

In order to market to an entire generation, it’s important to understand who they are and what they value. So, who is Generation Z? Gen Z-ers are any individuals born from 1996 to 2010. They are on their way to becoming the highest-educated generation, with fewer high-school drop-outs and mo

Artificial intelligence (AI) is a phenomenal technology that sounds like something straight out of a sci-fi movie. Although it hasn’t been around for too long, AI has already contributed to the growth and productivity of industries throughout the world. One industry where AI has had a signif

Branding is all about telling a cohesive and continuous story about your company to the world. When there is a consistent branding strategy, you’re carefully aligning what you want people to think about your company and what people actually think about it. Your branding is your reputation. I

When you create content on YouTube, you’re not only trying to get views, likes, and shares—you’re also trying to build a community of viewers. So if your goal is primarily about increasing the number of people who watch your videos and subscribe to your channel, then it may be worth co

Video marketing for your business used to mean creating one video for your company and posting in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as possible. It’s not just about one video, but a slew of video content that can b

The advertising world is a hub for all things creative. It attracts novel thinking, brilliant feats of art and language, and unique approaches to building relationships with consumers. It’s no coincidence that advertising is the only field where “creative” is a standalone job title. Today, though,

Whether you call it production day, shoot day, on-set day, or something else entirely, the portion of your project when you’re actually capturing footage is often the most exciting. But, if you’re new to the video production process, you might not know what to expect from the day (or days) your pr

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommend-ability, giving UpCity the confidence to recommend them t

You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? It’s true! Video is quickly becoming one of the most important forms of content marke

Few revolutions in the tech world have been as all-encompassing and powerful as the emergence of mobile computing. Currently, around half of Earth’s total population is connected to the internet via a mobile phone. According to State of the Market 2019 industry trends, over 200 million Americans a