Have you ever seen digital content on a mini TV screen at a gas station? What about on a digital directory at a mall, or a digital billboard on the side of a bus? These are all examples of digital out-of-home (DOOH) media, and they’re taking over the advertising industry with new innovations seemi

For software companies, a common challenge is having difficulty in conveying how the platform integrates with the businesses that use it. It can be hard to illustrate the success of the software, how a business uses it, and the impact it has on success all at once. This video for our client The Or

It’s time for the next installment of our “Video Trends in 2020” series (check out parts one and two!), and this time, we’re looking at vertical video. All over the Internet, there are complaints from users watching vertical videos saying things like, “Why wasn’t this filmed horizontally?!”  To pu

As we enter 2020 and begin a new decade, it’s clear that the world we live in is becoming more digitally-driven every day. It’s been almost 13 years since the first-generation iPhone was released in 2007, but smartphones have completely transformed our lives in the time since.  How do mobile devic

For our fourth installment in the “Video Trends in 2020” series, we’re shifting away from trends in video features and components to look instead at the way video creation itself is changing. Any brand that wants to generate video content has always had two main options when choosing an approach:

You’ve probably heard the saying that “communication is key,” and it’s true—communication is a critical component of almost any day-to-day activity, both at work and at home. So, we asked eight experts for their tips on effective communication. Some of our experts shared ho

Let me stop you right now. You’re probably thinking, “Wait—I need more than one video? One is expensive enough!” You’re running a small business, after all—you can’t afford to break the bank on marketing. But what if I told you the more videos you create, the more money you can actually make? That

A lot goes into making a purchase decision. From initial research to personal recommendations, users will seek out all the information they can get before commiting to a purchase, especially now that the internet facilitates so much of it so easily. But one of the most influential tools at a custo

Let’s face it: not all businesses were built for the exhilarating, tantalizing, sales-driving world of content marketing. And that’s okay! Some industries just don’t lend themselves to very engaging visual or written content. No shade, but if your company sells medical supply management software o

It’s 2020, which means many companies are planning for the new year by developing strategies for their marketing content. Many of those companies will choose to incorporate video content this year, taking advantage of video’s many benefits and supplementing other written and visual con

The new year is officially underway, and as marketers and other businesspeople come back into the office, it’s a great time to sit down with a calendar and plan 2020’s video content. One secret to great video content is getting started early. Too often, teams will have a great idea for

With the development of various social media platforms, creating the perfect video can be easier said than done. Video production can’t operate under a “one size fits all” model anymore, and social platforms have their own specific traits and requirements. This social video for o

What Is A/B Testing? A/B testing is the process of testing two different versions of a marketing asset by making a minor adjustment to one of the components. Each version is distributed to half of your audience, with the goal of making the audiences as similar as possible. This helps ensure that t

What is a Webinar? The word webinar comes from a combination of “web” and “seminar,” so a webinar is a seminar-style workshop or presentation that is hosted online. Webinars have become more popular in recent years, possibly due to the expansion of webinar-hosting software and the increasing use o

As companies grow, the need to hire new employees is inevitable. The stages in the hiring process haven’t changed much over the years, but the tactics that companies use to conduct the same steps are evolving every day. At this point, video content has a place in every stage of the recruitment pro

When many people hear the word “interview,” they shudder at the thought of recruiting for a job or a prestigious program. They might imagine sitting on the other side of a desk from someone in a suit, resume in hand and nerves on high. While those types of interviews are important (and, yes, nerve

Everyone loves a great holiday commercial. We’ve all seen the incredibly touching (and often admittedly tear-jerking) ads that begin to circulate the Internet this time of year. While many holiday commercials leave lasting impressions on their audience, quite a few miss the mark. For most business

For kids, there’s one birthday rite-of-passage that’s almost universally dreaded: the thank-you note. While it may have been frustrating at the time to thank Aunt Sandra for a sweater you already hated, thank-you notes are a thoughtful way to show someone that you appreciate them. As an adult, thi

Whether you know the term “social proof” or not, you’ve almost definitely experienced the concept. If you’ve ever tried a new yoga studio because a friend suggested it, or bought a skincare product because dermatologists recommended it, you’ve been swayed by the power of social proof.  What is Soc

Marketing automation isn’t a new idea, and yet many brands aren’t utilizing the concept to its full potential. When marketing processes are automated, some marketers will plan their content, hit the “schedule” button, and pat themselves on the back for a job well done. Don&