What is Video Hosting? Video hosting is the concept of uploading your video content to be able to distribute it online. There are countless third-party video hosting services, like YouTube, Vimeo, Wistia, and more.  They all serve the same basic function—you upload your content to their site, they

If you’ve ever bought or sold a property, then you know how strenuous the process can be. Before the keys can actually change hands, there are countless hoops to jump through, people to liaise with, and pieces of information to document.  As a seller, one of the most important steps is putting tog

When you think about the best video content you’ve ever seen, what features made it great? Was it the video’s style or tone? Was it the message of the content? Was it beautiful graphics or outstanding visuals? While videos of all kinds have their place in an overall marketing strategy, in 2020, ex

On the Internet, viral videos may seem like the ultimate form of success. Previously unknown content creators can have a stroke of luck (or a marketing strategy—more on that later) and have their moment in the spotlight.  While viral content may seem like a glamorous goal, it’s difficult to actual

For the second iteration of our “Video Trends in 2020” series, we’re looking into a concept that has been gaining traction in recent months: one-on-one video communication. What is one-on-one video communication? One-on-one video communication is the idea of using video to communicate with someone

If you’ve watched any videos online lately, you may have noticed that most video content has one thing in common: it’s short. With psychologists and marketers alike pointing out the impact of our short attention spans on the way we digest content, it’s no surprise that many companies are scaling b

What’s the first thing that comes to your mind when you see the word “brand ambassador”? It’s usually a person that talks about a business and promotes its products. Most business owners have this idea that a brand ambassador has to be a role model, and that he or she should also be able to

“Brand” is one of those terms that gets thrown around so often that it’s taken on a life of its own. It’s used to reference product companies like Coca-Cola or Tesla, service companies like WeWork or UPS, or even individual people who tout their own “personal brands.&

With over 7,000 videos under our belt for clients in every industry, we can confidently say that all videos are not created equal. The process is inherently personal to the client, and many of the production choices are determined by the client’s audience, distribution channel, or budget. Possibly

When you’re watching a video, you might notice the actors, the dialogue, and maybe an effect or text that supplements the content. But what about props? Props are crucial to many videos because they provide context that allows the creative vision to shine. So, how do you make sure you have the pro

So, you know what a brand is. (Need a refresher? Check out our guide here.) But what about all those terms that start with “brand”? Brand equity, brand guidelines, brand valuation . . . the list goes on and on. It’s hard to keep all these terms straight, so allow us to take care of that for you.

If the last time you filmed a video was for a 10th grade school project, you might be overwhelmed by the latest buzz around creating video content for your business. You’ve probably heard the benefits by now, like the fact that 83% of marketers say video gives them a good ROI. But, how are you sup

For many brands, testimonials from satisfied customers are one of the most compelling forms of promotion. Testimonials work well in videos for several reasons; they’re authentic, they demonstrate real-world applications of a product or service, and they allow prospective customers to see how happy

If you’re not intimately familiar with video production, you might assume that raw footage is a bunch of clips that look pretty much like the final video product, just without the assembly and finishing touches.  If this is what you’re expecting, you might be confused when instead, you receive a l

The pre-roll video is your elevator pitch to the world. It’s a sampling of your brand, your products and services, and why you’re better than competitors. Unlike the elevator conversation, however, you can be literally anywhere in the world as your video plays specifically for your most highly-pri

If you want to make a video for your brand, you’ll probably need a production crew. At Lemonlight, we have our own production teams stationed all across the country to be closer to our clients, so we’re no strangers to these types of hires. Learn from our expertise with these three tips! 1. Always

In the video production business, we hear excuses all the time about reasons not to create video content. To help combat misinformation and reassure you of the benefits of video, we’ve created this article to address the five myths about video content that we hear most often. Spoiler alert: They’r

As marketing content becomes increasingly digital in nature, many companies are searching for ways to innovate their email campaigns. One option that’s gaining traction is including video content, and for good reason; a commonly cited study found that just using the word “video”

While in theory, the idea of binging has many negative connotations, in this day and age there is no better compliment for a piece of content than referring to it as “binge-worthy.” Binge-watching has rapidly become the standard method for viewers around the world to ingest their favorite content

Nobody’s perfect. Not you, not your friends, not your childhood heroes, not even the greatest artists in history are 100% successful 100% of the time – even if it might sometimes seem that way to outsiders. But even with this universal acknowledgement of imperfection, there is still a tremen