Video is playing a crucial role in our hyper-digital world. Consumer habits and expectations are also shifting, and today’s consumer is more drawn to the digital storefront than ever before. Reaching those consumers, however, can be challenging. That’s where video comes in. We’ve known for years t

Whether it’s conscious or not, video thumbnails can sway your decision about whether or not to watch a video. For example, despite the old adage, “Don’t judge a book by its cover,” most people do, in fact, judge books by their covers. Thumbnails are the book covers of the digital world. They give

Etsy recently launched beta testing of an exciting new feature: video for individual product listings. The marketplace company, which typically focuses on handmade or vintage products, effectively kicked off the beta period on May 21st when it notified sellers of the feature. Since 2016, Etsy has

Love them or hate them, influencers are here to stay. Influencer marketing has become a powerful field in recent years, with many influencers boasting significant followings—and earning hefty paychecks for access to their platforms. Influencer content can take any number of forms, but video is cre

As cities across the US loosen health and safety regulations aimed at keeping COVID-19 under control, many people are looking to introduce health measures into what used to be day-to-day activities. And while it’s not every day that we face a pandemic, a key takeaway from this experience is that t

No matter where in the world you’re located, it’s likely that you’ve been impacted by COVID-19 in one way or another. As our understanding of the virus continues to develop, it’s becoming increasingly important for both consumers and brands to quickly adjust to new information.  One consequence of

Whether you’re a fan of TikTok or not, there’s no denying the way the app has exploded in popularity and spilled into pop culture. And if you’ve spent any time on the app, you’ve probably noticed that content on TikTok tends to have a distinctive style.   Those trends may seem to be confined

It’s safe to say that 2020 hasn’t turned out the way anyone planned. And for many companies, one implication of the year’s outcome is that some, most, or all employees are working remotely. But what does this mean for the workday? For collaboration and delegation? For company culture and employee

For years, video marketing experts (our team included) have been saying that personalized video would quickly take the world by storm. After all, we have the technology for personalized video content to exist. There’s no reason that you can’t incorporate it into every element of your business with

If you’ve ever started a creative project of any kind, video or otherwise, you’ve probably heard the term “creative brief.” If you haven’t, you’ve been missing out on a great planning tool to help start your project on the right foot. We’ll walk you through everything you need to know about what a

So much of our time online is spent on social media, and if all the statistics are to be believed, billions of hours of that time are spent watching video. As of 2016, Facebook reported that 500 million people were watching over 100 million hours of video content on their platform each day. In 201

You’ve got a brand video. You’re starting to strategize exactly where and how to distribute it, and then you hit a wall – does your brand video actually belong on your homepage? Should you publish it on other pages instead? What if it distracts your visitors from completing a purchase? While

You got through your production cycle and created a spectacular video, but your video production process isn’t quite over. What do you do with the video you’ve made? The answer, of course, is to distribute it! But distribution doesn’t just mean broadcasting it to a local cable station

It seems like every few years, the exact same news story rolls around on all our tablets:  “Facebook Algorithm Change Destroys Small Businesses!” “Algorithm Alters On Instagram, Leaving Influencers Reeling!” “How Can YOU Beat The New Twitter Algorithm?!” Despite the gloomy perspective these articl

As Lemonlight’s Copywriter, most of my workday is spent writing. I write blog posts, eBooks, newsletters, campaign taglines—you name it, I’ve written it.  Despite the fact that my days are spent putting pen to paper (putting cursor to Google doc?), I can sympathize with the non-writers of the worl

Earlier this year, Jeep featured Bill Murray in a successful Super Bowl ad that played on the fact that this year’s game happened to coincide with Groundhog Day. Now, we’re experiencing another tie to Groundhog Day—but the movie itself, not the holiday. In the midst of the pandemic, many people ar

Online pet retailer Chewy is our choice for this week’s must-watch video with its new spot aimed at pet owners and pet lovers. The video shows a Zoom call, as many ads (and SNL sketches) have shown lately. But this is no ordinary Zoom call. It’s a pet playdate. The video shows the pet owners commi

Our team recently sent out a survey to gauge how marketers have been experiencing COVID-19. We wanted to learn about marketing challenges and opportunities across industries, locations, and business sizes. We reported on the findings from that survey here, but we wanted to dive into one of the que

Lately, you’ve probably been seeing advice (ours included) about trying as hard as possible not to cut your marketing budget. If you haven’t, the premise is this: There are fewer competitors in the space right now as other brands pull back on their marketing efforts, so you can dominate the conver

In this week’s spot, Progressive Insurance provides a useful service to new homeowners: a support group to keep them from becoming their parents. Using examples like not knowing how to silence a cell phone or hovering over the handyman who’s trying to finish his work, the ad pokes fun at parents’