As the impact of COVID-19 continues to hit brands across the globe, many companies have found that planning—both short-term and long-term—has gone out the window. After all, no one was planning for a pandemic to wreak havoc on the global economy, so what good is planning in this situation? While t

This week, Silk is reminding us that “neighbors are still neighbors” with its latest spot. The video is a welcome deviation from the many, many commercials featuring Zoom calls over the last few months, and it doesn’t feature the ever-popular user-generated content either. Instead, Silk’s ad uses

Video is a great long-term investment in your brand. However, despite video’s long shelf life, it’s important to review your content regularly to make sure it’s still serving its purpose. It’s true that video content can be useful for years until it starts to lose value, but if you think your bran

In the latest spot for The New York Times, the media outlet shines a light on the danger of misinformation about the COVID-19 pandemic. The 30-second spot, entitled “The Truth is Essential,” uses the minimalist typed visuals that viewers have come to associate with the company’s “The Truth Is Wort

As stay-at-home restrictions begin to lift in some areas, many brands are turning their attention towards how to drive sales in the coming months. Analysis from Hubspot shows that deals created and closed in mid-May took a positive turn compared to previous weeks, with 6% increases two weeks in a

User-generated content is powerful. And lately, while filming new content has involved limitations, user-generated content has become even more popular with brands worldwide.  User-generated content is not without its challenges, though. One difficulty in sourcing user-generated content is that yo

Many people are naturally skeptical about remote work—especially company managers and execs—and their skepticism isn’t all that surprising. When the norm is for employees to be under manager surveillance for the duration of the workday, there are fears that deviating from that norm will lead to la

It’s clear by now that COVID-19 is having a significant impact on communities across the globe. One implication of this fact is that businesses large and small are having to pivot their marketing strategies, adjusting for realities like canceled events, smaller budgets from decreasing revenue, and

If your organization is like most companies across the globe, you’re spending a lot of your time lately on Zoom, Google Hangouts Meet, GoToMeeting, or Skype. These remote video calls are crucial in a time that doesn’t allow us to collaborate face-to-face, but the digital tools have their own quirk

Currently, large segments of the workforce are clocking in from home, which is affecting the ways our workdays are structured and the ways we interact with content.  Video is uniquely positioned to facilitate this shift. It’s a medium that allows for delivering complex information, adding an eleme

As businesses across the globe continue to adapt to today’s unprecedented business landscape, many are looking to China’s experience for insight. As the first country to experience the COVID-19 outbreak, China has been several weeks ahead of most of the rest of the globe throughout this crisis. Th

With the inundation of remote video calls that many teams are experiencing, brands are finding creative ways to join the conversation. One that no one was expecting? Making custom images for Zoom backgrounds. If you haven’t seen this trend yet, brace yourself for video call backgrounds that rang

It’s been said before, but we’ll say it again: This time is challenging, unpredictable, and altogether tough to navigate. For brands, the landscape is especially unique in that many marketing efforts are virtually impossible to execute or have been rendered ineffective. Practically every form of m

SEO (search engine optimization) has always been important. As a crucial method for getting users to engage with your web content, most businesses are aware that SEO should be part of a comprehensive marketing strategy. The problem with SEO is that it’s a long-term tactic, and much of the methodo

Our team at Lemonlight recently conducted a survey asking about marketing needs in the midst of COVID-19. One insight we gleaned from the results was the fact that many marketers had pre-prepared content that now feels useless. In our survey, 37.1% of respondents shared that sentiment.  To help co

Marketing in the age of COVID-19 is difficult. It’s a balancing act of understanding your business, your customers, your digital audience, the global landscape, and the emotions and habits that are dominating our lives. Added to those challenges is the fact that not every company is experiencing t

Pre-roll ads have somewhat of a reputation in the advertising industry. If you’re not familiar with the term, you almost certainly know these ads when you see them—the typically unskippable clips that play on YouTube and other platforms right before the content you intended to watch.  Pre-roll ads

Marketing is an ill-understood field. It’s commonly confused with sales or public relations, and many businesspeople outside the marketing world have a limited understanding of what marketing actually does.  For those reasons, it’s often the first line item to be cut in times of economic uncertain

Video is quickly overtaking all other forms of content as the top dog when it comes to attracting and engaging viewers. Over half a billion people are watching video on Facebook everyday and one third of all online activity is spent watching video. It’s no longer a question of just how powerful vi

Most people today understand the ways that video can be used for advertising with the public, and commercials have had widespread traction for decades. But, there’s another way to use videos that still has tremendous benefit for a company: internal communication. Videos are popular because they’re