“Think globally, act locally” is the maxim of a green-minded generation looking to improve the environment one recyclable bag at a time. But it could also hold water as a new philosophy for content marketers with an eye on making their videos go viral.  The most-watched video of all time on YouTub

They say that the hardest part of writing…is writing. If only this were the case for creating video content, too. While shooting amazing, inventive video content is far from a cakewalk, arguably the biggest challenge is everything else that has to be organized around it. There are so many di

Imagine stretching out the length of human history like a piece of yarn and then marking off two points with a pen: First, the invention of the movie camera, and second, the invention of the live performance. Compared to the enormous space separating these points, the gap between the invention of

You may have heard the idea that corporations are people, at least when it comes to certain legal rights. Of course, we know better. Companies are just companies—right? Well, yes and no. Even though companies aren’t technically people, providing brands with an identity is key when developing a suc

“I’d love to change the world…but I don’t know what to do.” Decades down the line, these lyrics written by British blues rock band Ten Years After still encapsulate the eager, beleaguered spirit of young people everywhere who want to make a difference but find themselves hamstrung by factors

Starting a brand new company from scratch can seem next to impossible, and yet every year, thousands upon thousands of aspiring entrepreneurs give it their best shot. Those early days are brutal, and most startups won’t live to see their second year. You might wonder how the ones that do mak

B2B and B2C marketing are two sides of the same coin. While their subjects of focus may be different, both forms have ultimately similar aims, and both can benefit immensely from the undeniable power of video content marketing. Depending on what products and services your brand/company offers, you

In the world of video content marketing, goals are everything. Despite the fact that video is one of the best ways to connect with your consumers, posting content without a clear objective is more likely to harm your brand than help it. Creating successful video content takes time, energy, focus,

Amazon is the most influential retail platform in the world, responsible for roughly 5% of all retail spend in the United States alone. As a content marketer, mastering its capabilities is both one of your greatest opportunities and one of your greatest challenges.  With over 300 million products

By far the biggest buzzword to take the content marketing industry by storm over the past decade is “experiential.” But while you may be hearing this term bandied about at networking events, or notice it listed as a category at some prominent awards shows, its exact definition is trickier to pin d

How do you measure success as a brand? There are lots of ways that probably come to mind immediately. Money is a big one: Units sold, services provided, profits made. Or how about critical acclaim? Five star ratings, year-end lists, glowing testimonials from industry leaders…there are too ma

When you set out to create your company, what was your goal? To help people with a problem by providing your service as a solution? Or just to create something cool, then find the right people who would want it along the way? My guess is, if you’re like most of us, you came up with your business i

Most people would agree that the term “fake news” has been tossed around much too frequently over the past several years, to the point that this formerly potent buzzword has lost almost all of its…well, buzz. With so much talk of true and false, it comes as little surprise that recent genera

The world of video content marketing is awash in acronyms of varying length, importance, and degree of obfuscation. From ACE (Adjust, Combine, Expand) to BANT (Budget, Authority, Need, Timeline), CPC (Cost-per-click) to CMS (Content Management System), there is no shortage of jumbled letters curat

Renting out property short-term is becoming increasingly popular as a side business. Want to make sure potential guests notice your vacation rental property? Then a savvy vacation rental marketing strategy should be at the top of your list. Luckily, video marketing is a great way to attract intere

“How did I become such a success? I’m so glad you asked…” Although we’re sure you’ve had to prepare for press interviews in the past as a CEO or spokesperson for your company (or at the very least practiced answering softball questions in front of your bathroom mirror), this is n

You have probably at some point in your life walked away after watching an inspiring video, episode of TV, or movie in the theater, and been totally blown away by the visuals. Not necessarily by some amazing shot, camera angle, or visual effects, but more by the lighting and the colors used… or th

As a brick and mortar retailer getting into video marketing, you’re probably asking yourself an important question: what type of videos should we create other than commercials? While commercials, especially local TV commercials and highly geo-targeted video advertising on Youtube and Facebook, ar

Stop Motion is a style of animation popularized by films like Fantastic Mr. Fox, The Nightmare Before Christmas, those other Christmas classics, and the Wallace and Gromit series. It’s based on a technique that takes still photos, usually of inanimate objects or models, and makes them come to life

When you set out to film a video for your company, one of the first things you think about is where you’re going to shoot the dang thing. You try to find an uncluttered part of your office, create your own makeshift set, or maybe you go out of the building entirely to film on location in a nearby