You know your company needs a video, but figuring out what kind of video is right for you can be tough. You might have creative ideas in mind, a specific song you want to use, or some taglines you want to use in the copy, but before you even get that far, it’s essential to strategize about the goa

Yes, we’re an on-demand video production company, and it’s probably not in our best interest to give you tips and tools that’ll help you create your own videos. But that’s just how we roll. The truth is, video is exciting. We love creating video content, but we also love sharing the latest news an

You’re here – so we know you’re invested in video marketing and realize how valuable it is for your business. Sometimes the stars align and you can hire a video production agency like ours to help you create the high-quality video content you know your brand needs; sometimes you have to boot

What better way to get someone to perform a specific action than by telling them? In person, asking nicely is probably your best bet. But online, you have to be clear and direct, especially as a marketer trying to get your users to convert. Whether it’s on a landing page, a newsletter, or an ad, g

It’s no secret: people are consuming information through mobile platforms more than ever before. According to The Telegraph, 2016 marked the first time in history that more users accessed the web through mobile devices than through desktops. And in 2018, users spent an average of 69 percent of the

It’s OK, you can admit it. You maybe don’t know what livestreaming is. Obviously you understand the general concept – it’s live – and you know you need to do it because it’s good for audience engagement. It’s just that… maybe, just maybe, you might not know how to do it exactly. That’s

You know you need video. There are all these video statistics touting the power of video and video is basically everywhere you turn – on websites, social channels, in email, there’s even a funny video GIF for just about everything. But how do you go about actually creating the best possible

Think you just need video for your social channels? Video is more than just a social media campaign! While these channels are incredibly important, video is essential across the entire marketing funnel to reach prospective clients wherever they are. After all, when’s the last time you purch

Thinking about creating a killer testimonial video? As a business owner who wants to see your product or service develop brand recognition and grow consistently, a customer testimonial video could be just the thing you need. A testimonial video for your brand is one of the knockout ways you can i

What makes agency-client relationships thrive? How can you, as an agency, make sure your clients are succeeding and meeting their goals? Obviously internal success is tantamount, but for agencies, client success is directly correlated to an agency’s own success. That’s why figuring out how you ca

That’s right – this is the one where we finally talk about Fyre Festival. By now, nearly everyone with internet has seen one or both of the documentaries on the infamous Fyre Festival – the dumpster fire of a festival tweeted ‘round the world. (Spoiler alert: there was no actual fire.)

One of the hardest parts of working in the health and wellness industry is managing all the aspects of your business that don’t have to do with health and wellness. The reality is, if you’re working in this industry, you’re likely a small business owner, managing small operations like personal tra

Facebook and Instagram have been killing the livestreaming game, and now, LinkedIn is joining in on the action. LinkedIn just announced the launch of LinkedIn Live, their new broadcast streaming video service and their answer to Facebook and Instagram Live. Similarly, LinkedIn Live will allow user

It’s no secret: most business put all their attention in the wrong place. Tons of money is spent attracting new customers and growing brand awareness when new customers don’t spend nearly enough to really make the effort worth it in the long run. When you’re marketing to a prospective customer, yo

Hollywood makes movies look like magic, and has done so for over a hundred years. That’s probably why the idea of getting into video marketing for your business seems pretty intimidating. Whether it’s the upfront cost of building your own video department, or getting crazy high dollar amount video

You’ve learned everything there is to know about crafting the perfect video strategy. You’ve got story content ideas, a set budget, and precise goals in mind, with the proper KPIs to boot. The only thing left? Hiring the right video agency to help you create the video you need to drive results. An

Video marketing on social platforms is arguably one of the toughest marketing topics to tackle, thanks to constantly changing trends in content, specifications, platform requirements, popularity, you name it. But it’s also one of the most important topics every marketer needs to know if they want

This is so meta. Look at you – you’re reading a how-to article on how to create a how-to video! Once you’ve wrapped your head around that, pat yourself on the back! You’ve completed the much needed first step of realizing you want to learn, so we can skip past the introductions about how imp

For small businesses with a million things on their to-do list, understanding the countless  nuances of video marketing can be a monumental task. That’s why we’re opening our Video Marketing Laboratory, a place where we share our unique formulas for cooking up every kind of video you can imagine.

Remember when you thought video marketing for businesses was all about posting a video on YouTube? Like, a single video… just one… and then hoping that would amass you thousands or even millions of views after it went viral? While there’s no doubt that still happens for the occasional