Binge-watching may not be a new concept, but it’s fast becoming the new normal.Ten years ago, in those dark days before the advent of streaming services, DVD box sets and the occasional TV marathon were the only ways to get your binge-watching fix. These days, though, streaming services like Netflix

At the beginning of every year, most marketing teams set aggressive goals for their content. With lofty numbers hanging over their heads, they crank out content with the sole purpose of gaming an algorithm or converting leads. Unfortunately, this type of content is more likely to meet traditional ma

Companies across an array of industries are facing the pain of having to cancel events due to the global pandemic, and because of that, many of them have turned to hosting virtual conferences instead. Here at Wistia, we’re no strangers to the world of virtual conferences. Just a few years ago we hel

This time last year, we were scheduling pre-interviews, working with expert animal handlers, and heading down to Pennsylvania to pick up our beloved Brandwagon — all in the name of producing a binge-worthy show. If we were tasked with making season two of Brandwagon today, however, things would cert

Imagine a world where 100% of your landing page visitors are instantly enchanted by your company, product, or service and are immediately inspired to take action. Wouldn’t that be magical? While we can’t quite guarantee that level of performance, we can recommend one simple addition that can help li

All too often, marketers and creatives end up making videos for their businesses that don’t engage their audience or make them want to know more about their brand. You might be wondering, how does this happen? We’ll be honest with you, there’s no magic trick or marketing hack for making a successful

When it comes to creating a holistic digital marketing strategy, most initiatives can be broken down into two distinct categories – “must-haves” and “nice-to-haves.” Believe it or not, there was once a time when video fell under the “nice-to-have” category, but lucky for us, that period is ancient h

In today’s digitally integrated world, it’s critical that all of the tools you use work well together. That’s why we’re excited to share some of our favorite Wistia integrations! Did you know? Wistia integrates with more than 35 unique partners in the marketing space. Each of these integrations has

This post was originally published in 2016 but has since been updated with current data as of July 2020.Dark Orchid. Burly Wood. Sea Green. Medium Sea Green. When choosing a color for your Wistia player, the world is your #EAE6CA. Sorry, we mean oyster.There are hundreds of thousands of videos hoste

In 2019, we watched TikTok explode with popularity among today’s youth. We also grappled with the fact that the athleisure trend isn’t going anywhere anytime soon (which is arguably more impressive). But here at Wistia, we were only focused on one big trend as we closed out the decade, and that was

We like to believe in love at first sight, right? But real love takes time. If we think about the nature of ads, one impression might not be enough to grab someone’s attention — let alone make them fall in love with your brand in the blink of an eye. So, as marketers, we need a better way besides tr

If one of your business goals for 2020 is to make more video, then you’re not alone! We’ve covered a number of ways that you can use video across your business right here on the blog, from adding a video to your email signature, to creating content teasers for social media. But what we haven’t cover

Last year, we witnessed what some may call a revolution in content creation. Rather than adhering to the status quo and continuing to produce stand-alone articles to educate our audiences, we started emulating the media industry by crafting long-form, episodic video series and podcasts to entertain

To measure and improve your video content’s ROI, I firmly believe that you must integrate it into the rest of your marketing efforts. One easy way to do that is to start combining your video data with the rest of your marketing data. Regardless of how you’re tracking marketing results and which tool

As a former communications student, I am no stranger to the SMART acronym. When I was first introduced to this framework, I thought most business acronyms were cheesy and lame. Then, one day for an entrepreneurship class, I was tasked with running a small on-campus business for a semester. You bette

Marketers are spending ever-increasing sums on digital advertising in order to increase brand salience and brand affinity, including $30 billion spent on digital video alone in the US this year.As brand marketing budgets continue to shift from offline media to digital channels, we have to ask ques

As 2019 comes to a close, I wanted to share some of my predictions about the future of brand marketing to usher us into the new decade. Now, this isn’t a totally exhaustive list, but it does include the top trends and expectations that have been swirling around my mind for the last part of this year

IntroductionAt Wistia, we examine the viewing data for each video we release, paying particular attention to the video’s engagement. At the highest level, this data tells us whether we did a good job capturing and holding our audience’s attention. We use this data to help guide improvements for our

Marketers have started experiencing some serious growing pains as of late. For years, most of us have followed a tried-and-true formula for getting people to know about our brands — create engaging content, post regularly on social media, run some eye-catching ads — lather, rinse, repeat. The proble

When it comes to purchasing a product or signing up for a software or service, more often than not consumers will buy from and remain loyal to the brand that resonates with them the most. So naturally, in today’s cluttered marketing landscape, building your brand and growing a loyal audience should