Even when you have a fantastic video, you need a way to translate views into leads. Wistia’s customizations allow you to do exactly that.Using these customizations — Calls to Action, Turnstiles, or Annotation Links — you can start turning viewers into customers, and collecting great audience data al

Over the years, marketers have pumped billions of dollars into brand advertising, from paid search and social ads to display and PPC — but why? Well, aside from the obvious desire to grow brand awareness, the more troubling response is simply because it’s established wisdom that they should. The big

Brand awareness videos? Super delightful and fun. Conversion videos? Necessary and highly effective. But, mid-funnel marketing videos? This is where the magic happens. Like goldilocks on the hunt for the perfect porridge, these videos fall right in the middle between awareness and conversion-focused

There’s a major problem with advertising on YouTube and Facebook, as this recent thread on Reddit indicates. The problem is, we hate it. But despite this, marketers continue to spend more and more money on advertising. And increasingly, they spend it on short-form mobile video formats.

As Raymond Williams once said, “There are no masses, but only ways of seeing people as masses.” As marketers, we tend to look at the world as three distinct masses:Existing customers Potential customers People who will never be customersHowever, outside of our own lens, there’s usually nothing that

Creating an original video series is an exciting endeavor for marketers. But, since it’s also probably a brand-new endeavor, you may not have a process in place for vetting show concepts. Fortunately, one of the most effective ways to create a concept worthy of loyal followers is to root it in your

You might’ve noticed that all of us at Wistia have been talking more and more about brand marketing. Our view — as we outline in our Brand Affinity Marketing Playbook — is that the next stage of investment in video marketing will be long-form, serialized content designed to increase brand affinity.

Building an audience for your video series might feel a little daunting — how do you get people to actually sit down and watch the show you poured your blood, sweat, and tears into creating? The truth is, distributing your series and getting people to pay attention to and talk about it is a huge par

Developing a strong brand has become more important than ever in recent years. With so much competition online, it can be really hard for businesses big and small to stand out. That’s why investing in your brand is so important — a successful, memorable brand can be leaned on for years to come. Here

If you’re already making videos for your business, and you’re looking for ways to generate more leads, read on. On second thought, if you’re even thinking about using video to grow your business, you should probably keep reading. In our opinion, video is one of the most underutilized lead generatio

Do you say “Kleenex” when you want a tissue or “Band-Aid” when you need an adhesive bandage? Yeah, us too. Even just uttering these names probably stirs up memories of childhood scrapes or times when a friend helped wipe away tears. And that’s because building a brand people love sort of feels like

In 2019 alone, it’s estimated that businesses have spent over $666B on advertising. This number, while staggering, is not all that surprising. After all, spending a ton of money on advertising has been the way most businesses have attempted to tackle brand marketing over the years. But the truth is,

How do you build a lasting brand? It’s an ever more prescient question in a world where the concept of the marketing funnel is breaking down, and as consumers, we’re relying more and more on our personal networks to make purchasing decisions. If I want to buy a new camera, for example, my first port

For most businesses, building a brand comes down to creating memorable experiences for your customers and prospects — within your product, amongst your sales and support teams, on your website, in your stores, and more. We call this the “brand experience," and it’s how businesses have typically

Over the last week, I’ve watched an estimated 9 hours of television and have seen between 4–5 hours of video on YouTube and Facebook. I remember all of the TV I watched. It includes three episodes of The Office, 15 mins of RuPaul’s Drag Race UK, a mediocre movie with an extraordinary cast called Wi

We spend a lot of time thinking about how people can improve their businesses with video. To our delight, we’ve discovered that many of you are already using video in all sorts of cool and inspiring ways across your companies.We’re grateful to be able to learn from you, and we wanted to share your i

“Brand Affinity,” in more concrete terms, is essentially the amount consumers identify with and support your brand. Or, to put it more literally, the number of fans for your brand and the depth of their fandom.Unfortunately, however, short of personally interviewing everyone who uses your product, v

Don’t think you have enough time to make a video for social media? Aren’t really sure where to begin? Pish posh! There’s no reason to let these hesitations stop you from making your social video dreams come true. And while there’s no secret formula for crafting the perfect video, there are some key

Video email has come a long way. In fact, thanks to HTML5, it’s now possible to have a video play directly in email on a variety of devices and apps (though it’s not universal yet). Like peanut butter and jelly, video and email are better together. Video boosts email click-through rates, adds an ent

Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions.What comes first, the video or the automation? How does each part assist the other? How do I set this