Etsy, the creator marketplace site, has been a standout company for holiday ads in recent years. We even featured one of its holiday spots from last year in our roundup of the Most Engaging Commercials of 2020. So, it should come as no surprise that Etsy is continuing to raise the bar thanks to its holiday shopping ads with a heartwarming focus.
This year, Etsy’s holiday campaign is called “Give More Than a Gift,” and it’s all about the many ways gift-giving contributes to our most meaningful relationships. Giving a gift sends a signal that the recipient is seen, understood, and loved—and Etsy manages to capture that sentiment in its video executions this year.
Check out the two videos below for our favorite examples within this year’s campaign, and join us in anxious awaiting Etsy’s content next year to see how they continue to evolve!