Increasing brand awareness is the first step towards increasing your customer base and sales. Video can help you do this! Video is not just a powerful marketing tool, it’s the powerful marketing tool. People have been saying that video is the future of marketing for year

It’s likely that over the past year or so, you’ve probably heard someone in your office talking about cryptocurrency. It’s a subject which elicits some strong opinion, with as many people advising against buying it as there are advising that you invest your life’s savings and gam

Interactive video is a form of media many top brands are using to engage consumers and reach their digital marketing goals. While new, this media is exciting viewers and marketers alike. According to our State of Video Marketing report, 17% of video marketers plan to include

“You HAVE to try this.” – 5 words that are sure to spark immediate interest in anyone. Whether it’s a TV show, a new restaurant, or a product, when things come recommended we are more likely to try them. And that’s why testimonials are so powerful for businesses, big an

Last updated on 7th March 2022 The use of LinkedIn video is on the rise. In this article, we’ll share the uses of LinkedIn video, along with several tips to boost the success of your content. When we think about social media marketing, we tend to put our blinkers on and ass

Although there are plenty of video hosting sites out there, realistically, beginners face two standout choices: YouTube or Vimeo. But which is better?  Let’s dive right into this head-to-head contest to decide which is the undisputed heavyweight hosting champion of the wor

In 2022, no one can deny the power of video marketing. It’s everywhere you look, and that’s the point. It’s guerrilla marketing at its finest – as such, video should undoubtedly be a part of your strategy. But where to begin? Start by weighing up the different options

Think ‘Boomerang’ and you might first think of the Australian throwing tool, famously designed to return to the thrower – used for centuries for hunting, sport and entertainment. But in this article we want to talk about the other type of Boomerang whose name it inspire

Want to get your viewers to the checkout quicker, easier and with fewer clicks? Shoppable video could be the secret you’ve been waiting for! We all know that the path from ‘awareness’ to ‘purchase’ has many potential pitfalls, and nowhere is that more keenly felt than in eComm

Back in 2016, when Instagram copied Snapchat’s idea of sharing disappearing content, no one would have predicted the popularity of short-lived content that lasts for 24 hours. Instagram Stories are currently one of the most engaging formats: Today 500 million people use them ever

No-one starts out in video marketing wanting to create a video that gets an average amount of views… We all want to achieve the fame of “Charlie bit my finger” or “Leave Britney alone”, but when it comes to marketing a product, it’s often not that simple. As mar

In this article we’re going to take a look at 25 of the best marketing YouTube channels to follow in 2022.  YouTube is a great platform for learning new skills, or improving current ones. You can learn everything from how to bake bread to how to speak Portuguese. Or, how

GIFs have become a great marketing tool for modern brands. They’re fun, short bursts of visual content that people love to watch and share, especially on social media. But many social platforms, including Instagram, don’t support GIF uploads, meaning you’ll need to convert your G

What is an interactive video? Interactive video transforms the linear storytelling arc by letting viewers take the story where they want it to go. If you were handed the option for more control over a situation, wouldn’t you take it? Sure you would. That’s the pow

Onboarding is a make-or-break component of the user experience that teaches people how to use your product while building value. Many product companies struggle with user retention; high numbers of new customers sign up, but after spending only a short period of time in the produ

In this article we’re going to take a look at 30 of the best corporate animation examples ever!  According to our State of Video Marketing Survey 2022, a huge proportion of marketers (92%) value video as an important part of their marketing strategy.  And it might

Marketers today know video is a critical component of any successful marketing campaign, and data from brands and consumers alike is proving that to be true. The average business publishes 18 videos each month, and that content is met with support by consumers – 88 percent

Vertical video is on the rise – and brands can’t afford to ignore it much longer! Imagine you’re at a huge sporting event, or a gig watching your favourite band. You’re not content to simply enjoy the moment in the here and now. You want to preserve the memory –

If your brand isn’t using video marketing today, you’re being left behind.  66% of video marketers plan to increase or maintain spend, while 79% of marketers who don’t use video aim to start in 2022.  That means more brands are turning to video to share the value of their s

In life, and in business, we’re often told that we ‘get out what we put in.’ Unfortunately, with social media, that isn’t always the case. Working hard is important, sure, but working smarter matters a lot more. You can sink huge amounts of time int