Video is the future of social media. On Facebook alone, 500 million people watch videos daily. In 2019, 80% of all Internet traffic will come from video. The writing is on the wall: for the brands to be successful on social, video has to be part of their digital marketing strategy. And

First published on Nov 28, 2017. Update on Nov 20, 2018. In 2014, Daily Mail wrote about a woman called Diana Coke from Brighton, UK. Diana became famous due to her love for competitions. By the time the article was written, Diana had won £250,000 worth of prizes and was entering 400 c

Did you know that the earliest creative agency dates back to 1786, London? At that time, the only job of advertising agents was to act as a media buyer on behalf of their clients. Then by the 1870s, agencies became more involved in the creative process themselves and expanded their serv

Social networks have spread like wildfire over the previous decade on the Internet. They have been able to get across to an audience better than any other platform on the Internet. It is for this reason that industries are required to work alongside owners of social networks. Additiona

With the rise of prominence of social media websites in the early 2000s, companies saw a new venue for promoting their brand to online audiences. In comparison to other digital marketing strategies, social media promotion works by inserting branded content directly into the online conv

How do you define your latest marketing video’s success? It may be tempting to focus on the number of shares — if your video goes viral, that means it’s great, right? Sort of. While virality can feel awesome, there’s more to success than thousands of shares. An effective video needs to support your

If you’re marketing a business today, incorporating video in your strategy is no longer optional. In the last few years, video marketing has gone from “the next big thing” to one of the most tried-and-true tactics around. But that’s not to say you should be cranking out videos for videos’ sake. That

Who doesn’t love a good video? These info-packed moving pictures are a fantastic way to share information and tell the world about your brand. By 2021, video will make up 82% of internet traffic. If you want a slice of that, you need to add video to your content marketing strategy or risk losing out

Using video on social media is an excellent way to make announcements, run promotions, and remind your customers about your great products or services. Whether you’re a small business owner, digital marketer, or content producer, keeping your social media audience up-to-date is hard enough with text

Define your visual identity with a standout logo You’ve got a great idea for a business, blog, or brand, but you need that all-important visual element. Having a beautiful look and feel makes all the difference — there’s a reason why people across the globe recognise the Apple brand. A strikin

With the surge of remote and hybrid work models, video has become more than just a tool of convenience — it’s a foundational piece of communication for forward-thinking brands. Video onboarding is a creative and effective solution for giving employees everything they need to ramp up quickly, without

You just signed up for Biteable Teams and you’re ready to make your first video. The question is, how do you get started? There are hundreds of templates to choose from in the Biteable Teams templates gallery. But with so many templates available to you, the gallery can be a bit overwhelming a

Your internal company videos don’t have to be boring. Keeping your videos on-brand for an internal audience might seem restricting. But the truth is, you can still make them interesting without sacrificing consistency and branding. Sticking to a standardized style is especially important for interna

Your company undoubtedly already has a brand style guide for marketing and external communications. But if you’re like many companies, this guide probably doesn’t cover internal comms. If you are lucky enough to have a brand style guide that covers internal communication, chances are it doesn’t give

What’s new in the world of instructional and informational video? If you’re in the business of creating videos, having the latest research and stats at hand is always important. Luckily, we’ve got you covered. We’ve just released our 2021 Video Viewer Study – a collaboration between

Are you ready to level up your video creation skills this year? Whether you’ve been creating videos for the past month or several years, there’s always room for improvement to make your content the best it can possibly be.     Matt Pierce, host of The Visual Lounge, br

It may be considered the most basic part of editing, but there’s nothing basic about a cut. Cuts can be powerful tools in the hands of anyone who knows how to wield them. They don’t just make videos look way cooler, they bring an extra dash of clarity, brevity, and seamlessness to the t

What’s the secret to the perfect video editing workflow? Similar to many questions we get asked, the true answer to this one is: it depends. But it all depends on you. Building a workflow that’s efficient, doesn’t cut corners, and saves time can take a while to figure out, especially if

Using stories to make more impactful videos is not a new idea. But it’s an overlooked part of video creation, especially when it comes to tutorials or corporate videos. But storytelling isn’t just for the fun, creative videos out there. Even if you’re creating a video tutorial about car

Video has become the most popular way for people to learn new skills and gain knowledge. In fact, our recent study on video viewing habits found that a whopping 83% of people prefer watching a video to access informational or instructional content vs. text or audio. And, of those who respo