When it comes to building a presence on social media, many marketers base their strategy on proven results and industry-wide statistics. That’s no different whether we’re writing a tweet or recording a Snapchat video. The appeal of social video marketing is attractive for bran

It’s one of those words that says so much. ‘Onboarding’: it goes much deeper than ‘orientation’ or ‘induction.’ It’s not just about pointing customers in the right direction, or giving them a cursory introduction to your product or service. It’s about bringing them ‘on boa

We all know that video marketing is big business. We know that brands use it to attract audiences, explain products and services, and to educate and support their people. But instead of being all vague and fluffy about it, it’s fascinating to actually put some number

When Instagram introduced video as a new feature on its app all those years ago, we definitely agreed that it was a smart move on their part. Brands on the platform have been in competition to try and create the most engaging videos for us all to watch and share. So without fu

The German-born theoretical physicist and all-round-legendary-clever-clogs Albert Einstein once said: “If you can’t explain it simply, you don’t understand it well enough.” It’s a great quote that should really be printed out and framed in businesses and w

The music we choose for our projects can make or break an audience’s interest and buy-in. The trick is finding the right songs to accompany your film, explainer video, app or video game. Unless you want to pay megabucks to a music publishing giant, you’ll also want those tracks t

– YouTube user stats – How many YouTube channels are there? There are more than 38 million active YouTube channels, with nearly 10,000 partners using Content ID – which includes broadcasters, movie studios, record labels and more. How many users does Y

In this article we’re going to take a look at Instagram Stories dimensions, specs, and advice for 2022.  According to Instagram, more than 500 million people interact with Stories every single day! And 58% of people have become more interested in a brand or product after seein

So, you’ve got an amazing script for your new explainer video. All you need now is the perfect voice over artist to deliver your lines. We say ‘all’ but finding the right voice over artist to become the voice of your brand can actually make or break a video. Which is why we’ve co

Security is one of those invisible subjects … you only notice it when something goes wrong. It’s also a touchy subject. No one wants to feel vulnerable and unsafe. But we have to face some uncomfortable realities when discussing the important products and services needed to

Smartphones have basically made digital cameras obsolete for the average person. The Samsung Galaxy S21 boasts a 108 megapixel camera with 30x optical zoom, and the ability to shoot 8K video – all with a device you can slip into your pocket!  The problem with most of us

92% of marketers say they consider video an important part of their marketing strategy, so creating a video for your business is absolutely a smart move. But what you need to know now are the best ways to promote your video. Luckily, Sarah has six top tips to help you promote

Imagine standing in a crowded, bustling room. There’s hardly space to stand still, let alone move. The atmosphere is rowdy with countless competing voices – male, female, young, old. Bony arms and elbows poke into your sides as you jostle for position. “I have something

As marketers we’re often told to work smarter, not harder – and repurposing video content is one classic example of this idea in practice! For all its benefits, creating a video can often be a complex, time-consuming task.  From researching and crafting your mess

With 87% of marketers admitting that videos give them a good return on investment and 73% of consumers confessing that they prefer to learn about a product or service by watching a short video, the question isn’t whether you’ll join the 86% of businesses now using video as a mark

The internet has become a hotbed for new words and phrases, but none have been thrown around in recent years quite as much as “demonetized” or “adpocalypse”.  If YouTube had a “word-of-the-day” calendar, “demonetized” would probably show up on every single page.  But w

It was all the way back in 1903 that the world was first introduced to the idea of ‘subtitles.’ They were used in Edwin S. Porter’s movie, Uncle Tom’s Cabin, to add narrative direction in a world enraptured (but often confused) by silent movies. Back then, they wer

Since the rise of smartphones, DIY video production has exploded. Amateur and professional videographers now carry a powerful pocket film studio to film, edit and publish their cinematic creations. As a result, video editing apps have blown up. With so many apps vying for you

In this article we’re going to take a look at 20 of the best video storytelling examples ever.  Video is still booming. According to our 2022 Video Marketing Statistics, people watch an average of 19 hours of online video per week. That’s a staggering 8.5 hour increase pe

We are happy to unveil the new Chromebook video app! The free Chromebook screen recorder and video editor elevates the experience of video creation for Chromebook users. In considering the needs for our next generation Chromebook app, we asked our community what was most important, and two