With the internet making it easy for customers to compare several businesses at once – and switch from one to the other with a simple tap of their finger – competition has never been fiercer.  Customers are always expecting more from the businesses they interact with. Mor

YouTube playlists are a useful marketing tool for all kinds of businesses. When you create a playlist on YouTube, you can string together several videos to tell a bigger story in multiple chapters rather than one long video – after all, wouldn’t you rather watch 10 short videos t

400 hours of video are uploaded to YouTube every single minute. Frankly, that’s a huge amount, and it only works because as the videos are uploaded, YouTube compresses the heck out of them. This makes sure the videos start quickly and stream without buffering to all YouTube users

When you clicked on this article, you made a decision to read it.  Human beings make hundreds, or even thousands, of decisions every day – from what to have for breakfast to what time to go to bed – and you may be surprised to know that most of these decisions happ

In this article we’re going to cover everything you need to know about meme marketing, including 20 hilarious examples!  Memes are the hieroglyphs of the internet. On the surface, they’re just funny images. But they’re actually a way for people to express a whole range of

It’s every video marketers dream to strike it big with an ad campaign. But like all dreams worth having, it isn’t easy.  Facebook is a saturated battleground for marketers and it can be disheartening to keep striking out with your video ideas.  That’s why we’ve put tog

Video is an incredible way to add to your sales training programmes. But don’t just take our word for it! We’ve compiled 7 sales training videos that will get you pumped, ready to close, and, who knows, they may even change the way you sell… 1. Start with wh

“People buy from people.” It’s an old saying – but, even in today’s high-paced digital world, it often rings true. And in today’s busy, B2B world – the video sales letter is the quickest way to establish that personal relationship. But what’s a video sales le

Looking to generate leads, build thought leadership, make friends and influence people? Webinar marketing might be your secret weapon. In this guide, we’ll walk you through how to plan and promote a truly memorable webinar that works wonders for your brand. The Wyzowl guide t

Alright, we’re gonna call it; the world of online video is pretty unfair! How can a video with a kid getting his finger bitten receive millions of views, whilst quality business videos like your own struggle to get anywhere close? The data tells us time and again the bre

Have you ever tried out a new product and felt lost the whole time? Perhaps you poked around for a few minutes to see if you could figure it out yourself, or maybe you completely abandoned the product, never to return again. Either way, your first experience left a bad taste in y

For all its many benefits and advocates, Instagram remains a mystery to many businesses. Particularly B2B.  How can you reconcile the traditional norms of B2B marketing – straight-laced, professional, formal – with a platform that’s monopolised by influence

For the third year in a row, learning and development professionals are planning to increase their budget.   This could be down to the fact that millennials – people aged 25-40 – now make up the bulk of the working age population. And, for the millennial generation

Ever since the first video was posted to YouTube in 2005, the site has been constantly ballooning in size, and so has the world’s love for video content.  Back in 2018, our State of Video Marketing survey found that people watched an average of 1.5 hours of online video every

A staggering $17.2 billion is generated yearly through crowdfunding in North America alone. This remarkable figure demonstrates the increasing enthusiasm for the model among entrepreneurs and consumers. But it’s not ALL good news! Research published by the C

If you have a website, it’s highly recommended that you have a sitemap. Sitemaps can be easily interpreted by search engines’ automated crawling robots, helping them to determine the theme of your website and eliminating any crawling errors. Sitemaps ensure all your web con

In many ways, your social media imagery is like the cover of your book. In this article, we lay out all the banner size and dimension information you need to create a YouTube banner that gets people excited about your channel! Picture the last time you were perusing shelves at

If you haven’t heard of GIFs by now, you must be living in a black hole. (GIF link) Or under a rock. (GIF link) Or maybe you’re never heard of the internet, in which case: (GIF link) Perhaps one of the most fun parts of online communication, GIFs a

Can you think of the last time you went a whole day without watching a video? It’s crazy to think that just over 75 years ago, the average person didn’t have access to a TV. That means there’s a group of people still alive today who likely remember the first TV they ever bough

In this article we’re going to take a look at 12 types of video and how you can use them to market your brand, product, or service.  Over the years, we’ve created various types of videos for clients in almost every industry there is – over 3,000 videos to date. So w