If you’re aiming to promote your business, perhaps to raise brand awareness or explain how a new product works, a corporate video can be the ideal vehicle. In fact, corporate videos are so effective that businesses using them are able to grow their revenue 49% faster year on year

American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A high-quality product or service is only half the story. If you can earn the trust o

With more than 1 billion monthly users – 500 million of which are on the app every day – Instagram is one of the most popular social media platforms in the world, second only to Facebook when it comes to engagement. And it’s not just consumers who are using the platform to sh

A recent Wyzowl survey found that 9 out of 10 people trust what a customer says about a business more than what the business says about itself.  This sends a powerful message about the importance of customer testimonials when it comes to boosting credibility.  To

Kinetic typography is a diverse visual story-telling technique. And it’s been in use for as long as there has been video – evolving over the years and being utilised in a wide variety of ways.  In this article we’re going to take a look at 50+ amazing video examples

When you need to learn how to do something, where do you go? If you’re like most people, you’ll look to a tutorial video to help you learn how to master something new. According to a 2018 Pew survey, 51% of adults said they use YouTube to figure out how to do things they haven’t

A storyboard is a sequence of sketches or illustrations that map out the scenes planned for a video.  The video production team then uses this map to ensure that the plot is coherent, engaging, and free of inconsistencies before they start making the video. Although it

69% of brands agree that visuals are very important or absolutely necessary when it comes to their marketing strategy. BUT… 47% of brands find it difficult to consistently produce visual content for their brands. And we don’t blame them. Continually producing great

When’s the last time you read a map? Thanks to Google Maps and other satellite navigation apps, the answer could be never.  According to a recent study, 1 in 7 millennials have never read a map, and only 18% feel ‘very confident’ in their ability to read one. 

Have you ever wondered what all the fuss is about when it comes to videos? Maybe you already know what the fuss is about and you just need some amazing stats to convince your boss! Whatever the reason, thanks for stopping by. Here are 30 fast facts about video…Enjoy!

YouTube is a bustling hub of weird and wonderful content. But in reality, it’s also a fiercely competitive sphere for brands far and wide, and as the old saying goes: first impressions count. In this article, we’ll take a look at the very best YouTube banner makers to help

If gaining popularity on YouTube is a mystery to you, then you’re in the right place! When we look at the most-viewed channels and videos on YouTube, it can be easy to put their fortune down to the fact that the channel is already well-known and has lots of subscribers. But every

Thinking about adding motion graphics to your video marketing strategy? In this post, we’ll give you a rundown of motion graphics basics and show you some of our favourite examples of this fun video style in action. What are motion graphics? Before we take a look at so

With 49% of marketers saying visual images are a very important form of content for their business, you need to start taking advantage of royalty free images. You can use royalty free images for a variety of things, including in your marketing content, to jazz up your website

Christian Bale – or Batman as you might know him in his professional life – once said: “I only sound intelligent when there’s a good script writer around.” Sure, he may have been talking about saving Gotham City in a Hollywood blockbuster; but his words are a testa

We all have our favourite apps. The ones we use on a daily basis and can’t imagine life without! But, for most mobile apps, life is surprisingly short.  Around 80-90% of all mobile apps launched in app stores are abandoned after one single use.  And research s

If you’re struggling with customer experience and retention, it can be a really frustrating and worrying time for your business. Customers will churn and leave bad reviews for your product or service, but never give you any real insight into how to fix the problem. If this sou

It’s easy to think of the company logo as a modern concept. But a little research reveals that it’s almost as old as business itself. Take a company like Twinings, for example. They first used their logo way back in 1787, and it’s remained unchanged ever since – making i

Attention creative job seekers! If you’re still sending out PDF, text-heavy resumes that aren’t getting attention from employers, you’ve come to the right place. Animated video resumes are the new standard for job searching in the creative field. Not sure where to get

A software demo is a core part of any software company’s marketing and sales materials.  These videos are used to help potential users quickly understand a software’s features and benefits, and can also help new users learn how to use the software system without fumbling