In June 1833, a strange word appeared in the French newspaper, Le Figaro. Invented by Belgian physicist Joseph Plateau, the “phenakistiscope” was (and still is!) a device that, when rotated by a human user, transformed static images into moving pictures… T

There aren’t many slam dunks in business. Usually, it’s a choice between cost or effectiveness. Thankfully, you don’t have compromise either if you want to create training videos. You can save money and give people want they want in one fell swoop. Companies like Microso

When you stop to think about it, our lives are just a series of interactions – both micro and macro. Asking your partner what they want to eat for breakfast is an interaction between two people, but when you make the breakfast you also have micro interactions with all o

The statistics regarding the popularity of video marketing don’t lie – and if you’re not on the bandwagon now, you’re missing out on the future of marketing. Some half a billion people watch videos on social media every day and it’s estimated that video traffic repres

Let’s talk about webinars. Over recent years, they’ve emerged as a go-to strategy for marketers. They can generate leads and brand awareness, build great relationships and develop a sense of thought leadership that’s difficult to rival with other marketing techn

We all know how intimidating it can feel to start a new job, or even a new role within your existing workplace. And it’s no secret that learning new things gets tougher as you get older. But it’s not impossible. In an interview on the Joe Rogan Experience podcast, neuroscie

If you’re not familiar with YouTube playlists, it’s time to get on the internet’s most entertaining bandwagon. Why? Well, if you’re interested in something, there’s a YouTube playlist for it. Want to listen to the best new house music of 2022? There’s a playlist f

Sound effects are often the unsung heroes of our favourite movies, video games, apps, and even explainer videos. They’re an aspect that we think we don’t notice, but when they are removed it becomes very apparent that they’re missing. Just imagine “A Nightmare on Elm Street

The idea of a social media video view sounds simple enough: someone clicks play and you’ve got a view, right? Not necessarily. What counts as a view on YouTube isn’t the same as what counts as a view on Facebook or Instagram. Here’s a clear explanation of what YouTube, Faceboo

In this article we’re going to go through 19 ways to make event marketing a success.  Events, either in-person or virtual, are an amazing opportunity to connect with potential customers and give them a unique experience that can increase awareness, trust, and ultimately s

Note: Facebook Cover Videos were phased out in April 2021, although some accounts will still have temporary access while this process is being completed. With over 500 million users watching video on Facebook every day, it’s no surprise that Facebook cover videos are making wa

YouTube is the world’s second-largest search engine, which means marketers are increasingly focused on developing thoughtful YouTube SEO strategies. Those strategies encompass a lot of factors, but one of the major components of successful SEO is incorporating the right keywords

In this article we’re going to go through everything you need to know about Etsy video as a seller, including specs, tips, and some great examples.  Etsy is an online platform for buying and selling unique, handmade, and vintage items that’s already super popular and set

Imagine this: you’re giving a presentation to your boss, a potential new client, or an important customer. You’re in a groove, and things are going well. Best of all, you’ve got a killer video coming up in your presentation that’s sure to get them excited. But suddenly, you get t

Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos. According to research from Podium (an interactive management company), 58% of people look at online reviews at least weekly. And, according to our o

As interactive video continues to grow in popularity amongst both brands and consumers, many companies are exploring how to add it into their marketing mix. And it makes sense; viewers watch interactive video ads 47% longer than linear video ads, giving you much more bang for

Although embedded videos in emails are credited for encouraging 5x higher open rates with 8x higher open-to-reply rates – only 50% of B2B marketers use video in their email marketing campaigns. So, to help you make the most of video email marketing, let’s dive into the m

In this article we’re going to take a look at 21 Instagram Story ideas for quick inspiration.  Instagram Stories are incredibly popular, with over 70% of users watching them daily. Yet, only 36% of businesses use Instagram Stories to promote their products.  If you aren’t u

Almost everyone who’s Internet savvy has heard about “going viral”. Going viral means your content resonates so immensely that it becomes the latest big thing across cyberspace. When your content gets liked, retweeted, republished, commented on, blogged about, a

In this article we’re going to take a look at 21 of the best YouTube intros. A YouTube intro is a short introductory clip that plays at the beginning of all of a channel’s videos.  YouTube intros give channels a stronger brand identity, make videos look more profession