When it comes to creating a video, there is a lot of preparation before hitting the record button. An important consideration is where you will record your video. Making sure you have the proper setting and gear for recording will drastically improve the overall quality of your video. The g

The best person to sell your product or service is not you. In fact, they probably don’t even work for you. Your best generator of new sales is likely an existing customer who has been wowed with a great customer experience and an outstanding product.  People trust their friends. They

In the pantheon of great social media content types, there are many respectable entries. There is the viral video, the great image and caption screenshot, the clever tweet, and even the tried and true blog post. But nothing has achieved the popularity or shown to have such awesome versatili

YouTube now has 1.9 billion (with a ‘b’ ! ) monthly, active users. Learning and educational content alone drives over a billion views a day on YouTube. Whether you’re a small business, an educator, or an entrepreneur looking to teach your audience, YouTube is a must-go spot to host your

Branding covers a whole gamut of theories and criteria.  For this article, we will focus on how to create color palettes to consistently use your brand colors in videos. Developing a color brand helps with consistency and identification of your business services or products.  When people se

There’s an age-old question in the world of video creation, to storyboard or not? Certainly doing your video without a storyboard seems easier and takes less time. However, a storyboard provides information about what your video will look like without ever having to pick up your camer

Making a video can be tough enough, but if you’re traveling or away from the office, it can be even more of a challenge. However, you shouldn’t let the obstacles of not having access to all of your gear or being out of your regular recording environment stop you from making video aw

So, you’ve created your video for YouTube. It’s excellent and your audience is going to love it. All you need to do is upload it to YouTube, and everyone will see it, right? Wrong. After you’ve created your video, your work hasn’t quite ended. YouTube is an excellent tool for video d

“The best-laid plans of mice and video creators often go awry.”* When beginning any project, planning is of the utmost importance. A close second is the ability to shift those plans quickly when they come crashing down around you. We’ve written a lot on this blog about the importance of pr

Whether you’re making corporate training, educational videos, or videos to sell and promote a product or business, video creators all have the goal of producing relevant, engaging content for their audiences. No matter where your video audience comes from, we all want to make YouTube vi

Do it yourself (DIY) and how-to video content is booming. “How to” related searches on YouTube grew 70% year over year. In North America alone, viewers watched more than 100 million hours of how-to content since 2015. Odds are if you’ve had a problem in the last month you’v

One of the most important steps in selling a product is making sure consumers are knowledgeable about what it offers. For many businesses and marketers, this means creating an animated explainer video. According to Wyzowl’s State of Video Marketing report for 2019, more than 80 percent

Video is now one of the most popular ways to communicate, and video consumption and video creation are both on the rise. Let’s face it, people love video. In fact… Six out of ten people prefer online video platforms to live TV There are over 1,000,000,000 mobile video views per day And 400

Video file size can be tricky and the concept of reducing video file size has many technical variables associated with it. You may want to reduce file size to more easily send to your co-workers, or complete your upload to YouTube quicker. It can be hard to know where to start when trying t

Before any video can be shared, it must first be produced. In most video editing software, this is the final step of the creation process. The technical term for the process is “encoding”, and it involves making a few decisions. Decisions that can seem daunting when terms like codec, contai

More and more of us are using visuals to communicate messages and transfer knowledge because it tends to have a big impact on our audiences. One useful type of visual communication is video. Videos are easy to customize, and are a great way to quickly display your personal brand. Let’

With today’s technology, the possibilities on personal computers and mobile devices seem to be endless, allowing us to create videos that grab the attention of an audience within seconds. Videos today are not just something that we watch, they are something that we engage in and something w

Editing video takes some getting used to and learning the ins and outs can be a little intimidating. One of the best ways to get started doing something new is to walk a mile in the shoes of a professional to get a sense for how they do their thing. Luckily for us, TechSmith recently starte

When beginning the filming process, there comes a lot of preparation before hitting the record button. You need to find a set, adjust lighting, and have the proper camera angles. One way to organize this preparation is with a shot list. Want to learn more? Our free TechSmith Academy course,

It All Starts With Video Pre Production The first video I made was by far the toughest one. I knew others were going watch it (and probably scrutinize it), and I had no clue what I was doing. I had done a little research, but I didn’t really have any idea about the process or prob