PowerPoint is boring. That’s what we’ve all heard, right? Too much textToo many bullet pointsToo much of the presenter just reading off of the slides. But is it a PowerPoint problem or a design problem?  There are a lot of ways to build slides for PowerPoint that

It is increasingly impossible to think of a content strategy that doesn’t utilise video as a strong and effective component. Yet for many people there are still barriers and obstacles stopping them from breaking into the video world. To get some expert insights into this, we spoke

Video is essential for teaching, training, sharing knowledge, and explaining concepts. No matter who your audience is, video helps them learn better. Humans are hardwired to process visual content, but adding great visuals to a video is just half the battle. Background music ca

Video is one of the most popular ways to deliver and consume content. That’s not changing anytime soon. And training videos are one of the best ways to share knowledge or information. Facebook, Twitter, and YouTube all encourage people to watch and share short, informal videos. An

There are many different ways to write a script but having an efficient process to go from the blank page to a completed video is the key to faster scriptwriting.  Dana Haines is a multifunctional content creator, specializing in video development and scriptwriting. She believes th

With so much video content online, how do you get viewers to watch your videos? And once you’ve won that battle, how do you keep them watching to the end? If you’ve ever seen watch rates plummet and wondered why, or if your videos are struggling to get traffic, bru

Is fear holding you back from realizing your full potential? Video is one of the best ways to reach an audience, but it’s also one of the most intimidating content forms to create. If fear is holding you back, maybe you just need to “press the damn button.” It’s not easy

When you think of a split screen video, a lot of things can come to mind.  One example I always think of is the opening scene of The Brady Bunch.  What is a split screen video? A split screen simply places more than one shot into the frame; whether it’s your subjec

When it comes to posting video content, YouTube is the ultimate destination. In fact, at this point, YouTube is almost synonymous with internet video. YouTube has over 1.9 billion monthly active users and they watch a billion hours of video every day. To put that in perspective, tha

Let’s be honest, learning how to get good lighting for your videos can be intimidating for beginners. If you’re just starting out with video production, lighting your video shoot can be tricky. There is a big difference in how our eyes perceive light compared to a camera lens. Camera

Are you a video creator stuck with your script writing process? When you’re just getting started, it can take time to develop a video script writing strategy. But there are ways to improve your process. Script writing is an essential part of video production. It can feel like a strug

Want to start creating B2B videos? Or perhaps you’ve already started making videos, but you’d like to hear some tips from seasoned digital marketing professionals? You’re in the right place. Whether you work for a big brand, a small business or yourself, creating a video market

Are you looking to get more views on your YouTube videos? One easy way to do that is to improve your video thumbnails. Your video’s thumbnail is just as important as its title when it comes to attracting views. Thumbnails draw the attention of potential viewers and help them decide whi

We get the question all the time: “What’s the ideal length for a video?” It makes sense. Grabbing and keeping a viewer’s attention is challenging, and creators want to be sure they aren’t making videos that are too long (or short). The thing is, there i

Picture this. You crafted your video, uploaded it, and now the views are rolling in.  But when you check the viewer stats, you notice something concerning. The engagement stats consistently show people stop watching your video before it ends. Some stay for a few seconds, others

If you want a simple, repeatable way to make videos for your audience, video templates are the answer. The reason is simple: it’s always easier to “edit” than it is to start from scratch — even if you’ve worked with video before. As you or your organization lo

Making that first video can feel like a struggle. It’s hard to know where to start and which of the skills, techniques, and concepts you need to know to be successful. However, learning how to edit video content doesn’t have to be difficult and you’re DEFINITELY not alone! We’re

Hollywood studios use green screen to create all kinds of incredible special effects. Your local weatherperson uses it to look like they’re standing in front of a cool weather map.  But you don’t have to be a big-shot movie director or even a local TV station to enjoy the many bene

Your whole team should be making videos. Whether you want more tutorials and how-tos for your customers or replacements for those unnecessary meetings with colleagues, video can solve a whole slew of business problems. But, if you’re like many businesses, you might only have one or two

Video isn’t just the future. It’s right now. In fact, video traffic in 2019 was 15 times higher than in 2017, and is projected to be 82% off all internet traffic by 2022. It’s easy to see why. Video is the fastest, most effective, and efficient way to highlight new product features,