Almost everyone’s got a sweet tooth. For each of us, it’s a different adversary: some of us are chocoholics with weaknesses for cupcakes and Tootsie Rolls, while others only have eyes for confections like candy corn and jelly beans. And some crave a bit of savory with their sweet, like kettle corn, salted caramel, or chocolate-covered pretzels.
These snacks don’t just appeal to our tastes; they have a way of hitting several senses all at once, leading to an intense emotional battle between our brains, which know what’s bad for us, and our senses, which can’t resist sweets’ stimulation. Bakers and candymakers design their goodies with colors, textures, shape, and design aimed squarely at our eyes and our appetites.
So it’s no wonder that slow-motion food footage is so pervasive in advertising — it forces us to take a long, hard look at all the things we love about food. Our mouths can’t help but water, as the pace of slow-motion seems to help our brains imagine what just one sweet, sweet bite might be like. In fact, slow-motion shots of food seem to be the visual version of slowly savoring a fantastic flavor.
Check out these appetizing clips below and see for yourselves — sweets seen in slow-mo are real treats.
Jelly drop clip by soraphotography
Popcorn popping clip by wavebreakmedia
Close-up macaroons clip by soraphotography